Learn how to harness the power of numbers for marketing and advocacy purposes. We will cover what numbers you can use to market and advocate for your project, as well as how to communicate them effectively.

1. EMBRACE YOUR INNER DATA GEEK:
USE NUMBERS TO TELL YOUR
PROJECT’S STORY
ILEAD USA, June 19, 2013

3. USING NUMBERS TO TELL YOUR
PROJECT’S STORY
 Why numbers?
 What numbers should we use?
 How are libraries using numbers for marketing and
advocacy?
 Presenting numbers effectively in a graphic format
 Infographic software demo

4. WHY NUMBERS?

5. COLORADO’S BTOP PROJECT

6. 88 PUBLIC COMPUTER CENTERS

7. WHAT NUMBERS SHOULD WE COLLECT?
 Inputs
 Outputs
 Outcomes

8. INPUTS
 Quantify the effort expended on a project—
resources and time
Funds (grant, matching, etc.) Number of staff
Hours open Staff time

9. BTOP INPUT MEASURES
 Grant/matching funds
 Computer center hours
 Staff hours

10. OUTPUTS
 Quantify the levels of services and materials
provided
Website visits Email newsletter sign-ups
Facebook ―likes‖ Twitter followers
Number of classes offered Number of computers for
public use
Number of class attendees Number of users during
open lab time
Hours of class time Hours of computer use
during open lab time

11. BTOP OUTPUT MEASURES
 Number of classes offered
 Hours of class time
 Number of class attendees
 Number of one-on-one trainings
 Number of open access computer users
 Hours of open access usage

12. OUTCOMES
 Document the impact a project has on the
participants, community, organizations, partners,
etc.
Created a resume Learned how to edit videos
Found ELL resources Traced family history
Filed for unemployment Posted an item for sale on
Ebay
Applied for a job Set up an email account
Traced family history Skyped with a family
member
Developed ongoing
partnership with workforce
Provided community with
broadband access

13. BTOP OUTCOME MEASURES-
CLASS ATTENDEES
After taking today’s class, I am better
able to…
 use a computer.
 use the Internet.
 create or edit a website.
 view and/or share digital photos.
 use software (ex: Word, Google
Docs, Photoshop, Excel,
Quickbooks)

14. BTOP OUTCOME MEASURES-
OPEN ACCESS USERS
While I was on a computer in the
computer center today, I
 looked for employment.
 used software (ex: Google Docs,
Excel, Word, Photoshop).
 communicated with someone (ex:
email, chat, Facebook).
 did schoolwork.

17. WHAT NUMBERS CAN YOU COLLECT
FOR YOUR PROJECT?

18. HOW ARE LIBRARIES USING
NUMBERS FOR MARKETING AND
ADVOCACY?

21. MAKING NUMBERS & OTHER
INFORMATION MORE VISUAL

31. THE CHALLENGE: 2012 AVERAGE ACADEMIC
LIBRARIAN SALARIES
Broken down by:
-Region: West/Southwest vs. All
US regions
-Type of institution: 2-year, 4-
year, university
-Position: Director, Assistant
Director, Dept. Head, Manager,
Non-Supervisory Librarian,
Beginning Librarian
=18 comparisons

34. TWO FREE TOOLS
INFOGRAPHICS

35. START WITH THE NUMBERS

36. DESIGN TIPS
 Delivery method
 Comparisons
 Factoids
 Think outside the
chart
Bill & Melinda Gates Foundation. (2012). Infographic: American public libraries & community internet access.
Retrieved from http://visual.ly/american-public-libraries-community-internet-access

37. DESIGN TIPS
 Template features
 White space
 Color
 Icons
 ―Standalone-ability‖
 Inspiration
 visual.ly
 coolinfographics.com
 mashable.com/category/i
nfographics
 dailyinfographic.com
 pinterest.com
 pewresearch.org
Colorado State Library. (2013). Infographic: Benefits of a digitally literate community. Retrieved from
http://www.cde.state.co.us/cdelib/btop/download/pdf/BTOPBenefitsMarch2013.pdf

38. SHOW > TELL
American Library Association. (2012). Infographic: Weather the storm. Retrieved from http://www.ala.org/research/plftas/2011_2012/weatheringthestorm
Bestcolleges.com. (2013). Infographic: Teaching with the Library of Congress. Retrieved from http://www.bestcollegesonline.com/blog/2013/01/10/teaching-
with-the-library-of-congress/
Library Research Service. (2013). Infographic: School libraries & student achievement. Retrieved from http://www.lrs.org/news/2013/02/27/make-the-case-for-
school-libraries-with-our-new-impact-studies-infographic/
What do YOU think?

39. START WITH THE NUMBERS

40. DEMO #1 – EASEL.LY
 easel.ly
 Create free account
 Example numbers: 2011-12 Public Library Funding
& Technology Access survey
 plinternetsurvey.org

41. EASEL.LY
 Themes
 Export as JPG
 Drag & drop
 Cloning objects
 Guides
 Limited to existing
theme objects, format,
size
 No help tool
 Limited text editor
 Limited icon edits
 No chart creator
Pros Cons

42. YOUR TURN!

46. DEMO #2 - PIKTOCHART
 piktochart.com
 Create free account
 Example numbers: 2011-12 Public Library Funding
& Technology Access survey
 plinternetsurvey.org

47. PIKTOCHART
 Many icons/images
 Color codes
 Chart wizard
 Page resize
 Edit layout options
 Export as JPG/PNG or
create link
 Watermark
 No workspace
 Odd behavior when
zoom in
 Limited image editing
 Limited FAQ
Pros Cons

48. YOUR TURN!

54. DISCUSSION

55. THANK YOU!
Linda Hofschire, Hofschire_L@cde.state.co.us
Meghan Wanucha, Wanucha_M@cde.state.co.us
www.lrs.org
@lrs_co