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BNI Social Media Overview

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Collin Condray
Collin Condray

This document discusses social media and provides tips for using social media for brand building. It defines social media as technologies that allow people to get things from each other rather than corporations. It recommends selecting a "home base" for interacting with people online, such as a WordPress or Tumblr blog, and setting up "outposts" on other sites like LinkedIn, Facebook, and Twitter. It also provides guidelines for completing profiles, making content easy to share, finding topics to discuss, being polite to others online, and avoiding spam.

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BlueZooCreative.com Twitter.com/ccondray 3/23/2011
What Is Social Media? ,[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object]
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What Is Social Media Brand Building? ,[object Object],[object Object],[object Object],[object Object]
Where to Begin?
Organizing for Social Media ,[object Object],[object Object],[object Object]
Pick Your Home Base ,[object Object],[object Object],[object Object]
Set Up Outposts/Passports ,[object Object],[object Object],[object Object]
Complete Profiles Fully ,[object Object],[object Object],[object Object],[object Object],[object Object]
Make It Easy To Share ,[object Object],[object Object]
Don’t Know What To Say? ,[object Object]
Be Polite ,[object Object],[object Object],[object Object],[object Object]
 
BlueZooCreative.com Twitter.com/ccondray 3/24/2011

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BNI Social Media Overview

Editor's Notes

  1. Become genuinely interested in other people. Be a good listener. Encourage others to talk about themselves. Talk in terms of the other person's interest. Make the other person feel important - and do it sincerely. If you're wrong, admit it quickly and emphatically. Begin in a friendly way. Dramatize your ideas. Ask questions instead of giving direct orders.
  2. In Tumblr's favor are the myriad options for posting, including Web, e-mail, iPhone app, phone call, desktop blogging apps, and more. Tumblr also has a certain design flair that isn't evident in Posterous, and certainly has more, and more interesting, themes to choose from. And, some may prefer Tumblr's clear separation of content types and multiple options for text editing. In Posterous' favor are its ease of posting via e-mail, and the especially clever auto-uploading and auto-formatting of attached media. If you post strictly audio or video files, your Posterous RSS feed can also act as a podcast feed. These advantages may appeal to users who focus on a lot of media, such as photographers, music bloggers, or podcasters. Posterous still has a fairly spartan design aesthetic, though the developers are working to address that with new themes and Tumblr compatibility. And some users may appreciate not thinking about content type so much as just getting it posted online