A brief overview of why organizations need a website and how Blue Zoo Websites can help.

1. Internet Marketing Overview

2. Who we are – Collin Condray
 15 years experience in web
development
 Web developer
 Programmer
 Retail data analysis for multi-
billion dollar companies (3M
and Tyson)
 Social media marketing
 Agency experience with
Collective Bias and Saatchi X
 Local speaker at University of
Arkansas, JBU, & Webster
University

3. Who we are – Eric Huber
 20 years as a graphic
designer for both small
businesses and Fortune
500 companies
 Marketing, advertising,
and graphic design for
small businesses
 Award winning designer
 Instructor for the New
Design School

5. Where do people start their search
for products and services?
 Yellow pages/Yellow
Book?
 Google It!
 Can't be found in Google
without a web presence

6. Facebook Fan pages can do a lot
 Great complement
 Limited customization and
functionality
 Privacy

7. Why do you need a website?
 Hub of online presence
 Control - You can do what ever you want on it
 Features
 Content
 Keep off offensive comments (if you wish)

9. Website Design/Development
 WordPress CMS
 We set it up and train
you.
 You maintain the
content.
 Don't have to call us
every time you need a
change

10. Do It Yourself Option
 Automated Design
Monkey
 Codified the standard
questions we ask clients
 Interim step to get your
presence up and a basis
for future expansion
 Presence is important for
SEO

11. Custom Design/Development
 Gives you more options
 eCommerce
 Social Media
 Web analytics

12. Weapons of Choice
 Text – Blogs or Twitter
 Audio – Podcasts
 Video - YouTube
12

13. Social Media
 Setup and customize
assets
 Connect to your website
as a hub
 Gets you started with
initial followers
 Location based service

14. Digital Media
 Facebook and Google ads
 A/B Testing

15. Google Analytics
 Who is visiting
 How you are being found
 What content do they
find useful

16. SEO
 Content
 Links
 Velocity

17. How We Can Help
 Create a site if you don’t have
one
 Update the design of an
existing site
 Integrate new features like
Social Media