Increased Visibility Matters
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Three important tactics leaders can use to boost their online effectiveness.
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Increased Visibility Matters
- 1. Three Strategies Every Leader Should Be Using Now Powerpoint Templates Page 1
- 2. Expect to learn: • An essential organization strategy • A secret visibility strategy only the online savvy use • Why your pictures are now worth MORE than a thousand words Powerpoint Templates Page 2
- 3. Create a Safe Online Documentation File Powerpoint Templates Page 3
- 4. Old School is Still Allowed Keep online site TWITTER credentials in Username one place. Password FACEBOOK LINKEDIN Username Username Password Password DOB Groups URL profile URL fan page VIDEO Groups Site Username Password Powerpoint Templates Page 4
- 5. Keep all your online credentials in one place. BLOG WEBSITE Service/Site URL Username Username Password Password Cpanel: Site Host Username Username Password password PINTEREST Domain Registrar Username Username Password Password Powerpoint Templates Page 5
- 6. The Digital Advantage Powerpoint Templates Page 6
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- 8. Don’t: Ignore keeping your online site credentials organized Do: use a dedicated notebook or online service to stay organized Powerpoint Templates Page 8
- 9. Tagging For More Visibility Powerpoint Templates Page 9
- 10. What’s a TAG? A keyword or phrase that people would likely type in Google when doing an online search for information on your topic. Keyword tags connect searchers and content Powerpoint Templates Page 10
- 11. Tag Power Keyword tags are what connect searchers to your content- use them in all of your online marketing material. Think: What are the top five search terms or phrases people would associate with my ministry or product? What would they type in Google to find it? Powerpoint Templates Page 11
- 12. Tag It To Draw Traffic Some leadership keyword tags for ProvenWay: leadership skills for women leadership tips effective leadership leading women mentoring women Spirit driven leadership leadership styles leadership development Christian leadership leadership characteristics Powerpoint Templates Page 12
- 13. Type keyword into soovle.com for real time keyword search engine suggestions & get great blog post or content ideas too! Powerpoint Templates Page 13
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- 15. Where Do I Put Tags? 1. Your Website Pages Place tags in the code of your Website. The most important website tags: Title Tag Meta Description Tag Powerpoint Templates Page 15
- 16. How website tags look in a Google search Title Tag Description Tag Powerpoint Templates Page 16
- 17. Where Do I Put Tags? 2. Your Blog Posts Place (1-3) keywords in the title, early text, and in bold in your post, AND in the keyword tagging area. Powerpoint Templates Page 17
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- 19. Where Do I Put Tags? 3. Facebook Posts and Notes Google now notices keyword tags in your updates on social media. “Notes” is the Facebook Blog. Put keyword tags in the title and body of the Notes you write. Powerpoint Templates Page 19
- 20. Facebook Notes Add the Notes App to your Facebook Page: Edit Page> Update Info> Apps> Notes> Edit settings> Add> Okay Powerpoint Templates Page 20
- 21. This is how your Note looks on your Facebook Page. Powerpoint Templates Page 21
- 22. Take Advantage of Image Hosting Power Powerpoint Templates Page 22
- 23. 1. Name your photos with keywords 2. Upload photos to image sites and add keyword tags 3. Join Groups and upload your photos to them for back link power. Search engines can’t see images, so keyword Powerpoint Templates tags “show” photos to the search engines. 23 Page
- 24. Step 1. Name your photos with keywords: No- 010000-42l.jpg Yes- womenwholead-tips.jpg Powerpoint Templates Page 24
- 25. Step 2. Upload photos to image sites and add keyword tags. Sample sites: •Flickr •Photobucket •Pinterest These sites have powerful rankings with Google. Tap into those rankings when you tag here. Powerpoint Templates Page 25
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- 27. Step 3. Join Groups and upload your photos to them for back link power (Back links are like Google votes for you that rank you higher during online searches. Links from popular, long standing, content rich sites carry extra weight.) Powerpoint Templates Page 27
- 28. Groups Image Hosting Strategy Join relevant groups > Upload photos > Title them with keyword phrases > Put short descriptions with a link to Powerpoint Templates your website > Add your photos to the groups Page 28
- 29. Find Groups That Make Sense {and that have a lot of members} Powerpoint Templates Page 29
- 30. Image Hosting Strategy Powerpoint Templates Sends a STRONG link back to your website and gives you increased visibility!!! Page 30
- 31. 1. Keep your usernames and passwords safe 2. Tag your content 3. Upload “linked” photos to Image Hosting Groups. Powerpoint Templates Page 31
- 32. Bonus: keyword tag tools (with good free versions) www.adwords.google.com www.keywordspy.com www.semrush.com Powerpoint Templates Page 32
- 33. Today You Learned: • An essential password organization strategy • A secret visibility strategy only the online savvy use • How to make your online pictures worth MORE than a thousand words Powerpoint Templates Page 33
- 34. icanlearnitnow.com (our online mentoring site) Sign up for our newsletter. Powerpoint Templates Page 34
- 35. Three Strategies Every Leader Should Be Using Now Powerpoint Templates Presented by Colleen Foshee Page 35