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Start-up MOJO Colin Bruce colin@bview.com bview.com/api  linkedin.com/in/colinbruce twitter.com/colinbruce
My experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I recently started-up…again ,[object Object],[object Object],[object Object]
Critical areas of a start-up  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology
Technology is critical ,[object Object],[object Object],[object Object]
By definition, start-ups tolerate risk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Start-ups keep costs low, really low ,[object Object],[object Object],[object Object]
Start-ups appreciate scaling but don’t stress ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OPERATIONS
Start-up guide to operations ,[object Object],[object Object],[object Object]
Structures – flatten where possible Business  analyst Tech PM Architect Dev lead  (TPM) Developer  (analyst) Designer Business QA analyst Business PM Business  (BPM, QA) Dev lead Developer(s) Designer QA Technical  analyst 3x more productive Tough to scale “ high-calibre, smaller teams outperform larger organisations” Bart Becht
Example start-up process simplification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Start-ups avoid biz|tech clan wars ,[object Object],[object Object],[object Object]
Culture
Rules of thumb for a good team ,[object Object],[object Object],[object Object],[object Object]
Start-ups have Swiss Balls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The right people are key ,[object Object],[object Object],passionate commercial intelligent relentless process nazis nice-but-dim intellectuals procrastinators “ this is (…) not a game (…) if you’re not into it - go work at starbucks” Jason Calacanis
Start-up people are empowered ,[object Object],[object Object]
Idea exchange has to be part of the culture ,[object Object],[object Object],[object Object],[object Object],“ let those ideas flourish and not have them crushed by a (…) consensus” Bart Becht
Embrace failure ,[object Object],[object Object],“ You always pass failure on the way to success”  Mickey Rooney “ Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”  Steve Jobs
Cynics/realists ,[object Object],[object Object],[object Object],[object Object],“ If it is such a good idea then why isn’t everyone else doing it?” “ This is too complicated – we aren’t making the process easy enough”
Start-ups can run on a fraction of the staff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Start-up people know they are making a difference ,[object Object],[object Object],[object Object],[object Object],[object Object]
Start-ups engage in fundamental team building Do things  together Celebrate  team victories Long term financial  reward Facilitate personal  growth Drink Eat Play games (as before) Options Shares New stuff Free time Responsibility Recognition
COMMUNICATION
Kuh-myoo-ni-key-shuh n  ,[object Object],[object Object],[object Object]
Start-up meetings have a purpose ,[object Object],[object Object],[object Object],[object Object],[object Object]
Start-up people are open & empathic ,[object Object],[object Object]
No ivory towers in a start-up ,[object Object],[object Object],[object Object],[object Object]
INNOVATE
Innovation across the business ,[object Object],[object Object],[object Object],[object Object]
ITERATE
Start-ups evolve fast ,[object Object],[object Object],[object Object],[object Object]
BE PRAGMATIC
Keep it simple, stupid ,[object Object],[object Object],[object Object],[object Object],[object Object],You don't need to outdo the competition. It's expensive and defensive. Underdo your competition. We need more simplicity and clarity.  Jason Fried

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Gum Tree 31st July 2009

  • 1. Start-up MOJO Colin Bruce colin@bview.com bview.com/api linkedin.com/in/colinbruce twitter.com/colinbruce
  • 2.
  • 3.
  • 4.
  • 6.
  • 7.
  • 8.
  • 9.
  • 11.
  • 12. Structures – flatten where possible Business analyst Tech PM Architect Dev lead (TPM) Developer (analyst) Designer Business QA analyst Business PM Business (BPM, QA) Dev lead Developer(s) Designer QA Technical analyst 3x more productive Tough to scale “ high-calibre, smaller teams outperform larger organisations” Bart Becht
  • 13.
  • 14.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Start-ups engage in fundamental team building Do things together Celebrate team victories Long term financial reward Facilitate personal growth Drink Eat Play games (as before) Options Shares New stuff Free time Responsibility Recognition
  • 27.
  • 28.
  • 29.
  • 30.
  • 32.
  • 34.
  • 36.