Delivered for AI Consultancy Week to MCPs and MC VPs of iGIP. Find the video of the session here: https://aiesec.adobeconnect.com/_a855283170/p4of5exie2f/?launcher=false&fcsContent=true&pbMode=normal

1. Incoming GIP
For big aiesec

2. Talent
Capacity
for Growth
Raise
Market –
Product
Strategy
BI for
Growth
Match
CLS
LXP
Realize
CLO

3. Current State of iGIP Raising
Grew by 30 TNs Ra in Q3
Growing:
Colombia, Romani
a, Japan, Spain, T
unisia, Hong
Kong, Greece
Dropping:
India, China, The
Netherlands,
Germany, Brazil,
Russia, Chile
Capacity
Only 13 entities
have iGIP as their
first focus, only 6
of Tier 1 entities
Many entities
claim poor sales
knowledge and
lack of sales
culture is main gap
in sales intensity
Not enough entities selling iGIP, and not enough people selling iGIP
Sales people use inefficient methods—time-intensive, high effort

4. What is the purpose of
the GIP program?

5. How does iGIP develop leadership?
Providing organizations with fresh and
unique talent. Therefore, driving the
economy of the county.
iGIP means youth interacting with
business and learning
Provides the members the experience
to get in touch with big companies
We partner with young
companies that need skilled HR .
Ep's help our TN taker to improve
their result and be more competitive
I honestly don't know how to answer this
question. It offers a cross-cultural
experience with the support that XPP
requires, but I really don't know if this is
developing leadership or not.
training our members to be great sellers,
packaging products

6. We are the youth leadership provider of the world
Really?
Yes! Through us, young people can learn how to lead by
living international internships that prepare them to solve the
greatest needs and issues facing society
Wow, sounds amazing. What do these internships look like?

11. Leadership development is
not a natural by-product of
an internship
Bridging the talent gap is
not the purpose of the GIP
program
The ideal TN should have a purpose in society,
creating better members, better leaders, better
experiences, and better partners

12. Organisational Value
Market Value
Individual Value

13. The Story of AIESEC in
Spain

14. Organizational Value:
A young person witnesses
and contributes to
responsible and
entrepreneurial leadership
overcoming the environment
Market Value:
Individual Value:
Entrepreneurs can sell their A young member learns sales
products in international and delivery, and learns how
markets, survive, and support to contribute to society
Spain’s economy
through market solutions

15. The Story of AIESEC in
Russia

16. Organizational Value:
A young person practices
their teaching and tries to
influence a whole school to
teach differently
Individual Value:
Market Value:
Members learn sales and
Schools can have better
delivery, and how they can
teaching to serve their
improve the education system
students’ needs
with market solutions

18. How Can We Make a PurposeDriven Market-Product Strategy?
•
Choose your markets: If you could place 1000
EPs in any companies you wanted in your
country, which ones would you choose?

19. How Can We Make a PurposeDriven Market-Product Strategy?
•
Identify their need: What talent can solve their
problems (in terms of sub-product)?

20. How Can We Make a PurposeDriven Market-Product Strategy?
•
Determine feasibility: Can we provide that talent?

21. Leadership is developed when we deliver challenging and purposeful experiences
Relevant Market Segment
Industry Talent Needs
In what industry
can you
develop leaders What are the
who will have a talent needs in
positive impact that industry?
on society?
JD that Develops Leadership
What can the
EP do that will
develop
leadership and
serve the
industry’s talent
needs?
Supply
Do we have
the EP supply
to fill this
need? Where
are the EPs
from, and how
can we match
with them?
BO Alignment
How do we
align our
marketing and
TC to sell and
deliver these
experiences on
a major scale?

22. And How Do
We Start Doing
This from
Scratch??

23. iGIP Global Support
Team Has Your
Back

24. Proposed Market – Product
Strategies for IGN
 Providing marketers and software developers to help
healthcare facilities
 Providing teachers to schools that want to teach English,
integrated with learning about leadership or entrepreneurship
 Providing marketers and software developers to social
business

25. Proposed Market – Product
Strategies for Africa
 Providing marketers from China to help African companies
capitalize and integrate with the incoming Chinese companies
 Provide marketing interns from Africa to help Chinese
companies understand and integrate with the local market—to
also retain how these companies work

26. Proposed Market – Product
Strategies for CEE
 Providing teachers with modern teaching approaches to
schools
 Providing market research EPs to start-ups that are working
on relevant products or providing rewarding working
environments

27. What You Will Get

28. Do we have to change everything??
 No, don’t stop raising TNs
 No, you don’t have to drop your current market
– product strategy
 No, we don’t have to raise with only non-profits,
schools, and hospitals

29. Make specific
changes to
what we’re
doing now
Start doing
new things to
build a
purposeful
GIP program

30. How to Change What You’re Doing Now
 In the JDs your EPs are currently doing, add activities that develop
leadership
 Ensure TN-takers understand and want to co-deliver leadership
experiences
 Embed purpose into your sales member education, your marketing, and
your sales process

31. Market – Product Process
1. Research trends in business, education, government, social issues, IGOs, NGOs, etc
2. Choose relevant needs of society and the industries that address these needs
3. Interview with industry leaders and experts, use research to understand talent needs
and create hypothesis of sub-product solution for the industry
4. Test sub-product solutions and choose top market – product combinations
5. Make a targeting list of companies to sell these products to
6. Align marketing an talent capacity to be able to reach these markets, sell the right
product, deliver it, and showcase it

32. How to Add Relevant Market Segments
 Adopt the GST’s Market Segments
 Replicate the GST’s market segmentation process
and do your own market research to find the most
relevant segments

33. Will This Solve All My Problems?
 Still need to train people
 Still need to market, sell, and deliver well
 In Colombia sales members see the impact so clearly it’s difficult
to move their focus to other sub-products
 In Russia the sales members were so successful they don’t feel
pressure to perform anymore

34. What Will Be the Impact When We Do This?
 More sales intensity because members understand
the why
 Better leadership experiences for EPs and members
as they contribute to society’s needs
 More TN raises with better customers for our
purpose

36. How Can We Address this in Re-planning?
Activity
Choose what market segments you want to sell
in based on ―If you could bring 1000 EPs to
your country . . .”
Message purpose of GIP to LCs in all channels
Add purposeful elements to JDs of current
market-product strategy
Integrate CLO Summit Output based on your
tier
Share CoW of GIP with TN-takers and help
them plan to co-deliver leadership experiences
Embed purpose of GIP in all marketing, talent
capacity, and showcasing for iGIP
When?
Tier 1
Tier 2
Tier 3
Now
X
X
X
By end of Q4
X
X
X
By end of Q4
X
X
X
By end of Q4
X
X
X
Q1
X
X
X
By end of Q4
X
X
X

37. How Do We Address This in Re-Planning?
Activity
Integrate 1 new market segment from GST
research
Help LCs adjust their market – product
strategy to have purposeful internships
Create a new market – product strategy
based on purposeful GIP
Test new market – product strategy on
national level
When?
Tier 1
Tier 2 Tier 3
Q1
X
X
By end of
Q4
X
X
Q1
X
Q1
X
Raises that create leaders

38. Why Go Through all the Trouble?
What
are we
trying to
achieve?
Be the leader
who confronts
the fundamental
problem
Make an
organization
whose
purpose and
actions are
aligned
Create purposeful leaders