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Session Framework
                      Brandi Furlan
                     Coach/Trainer
        The Mike Ferry Organization




                       Lora Ullerich
             Digital Media Specialist
Lora.Ullerich@coleinformation.com
Brandi:
• Mike Ferry Coach for 4 years.
• Coaching several top producing
  teams across the country.
• 16 years experience as a licensed
  real estate agent and broker/owner.
• North America’s
  Leading Real Estate
  Coaching and
  Training
  Organization
Background
•Cole Directory published in 1947.
•Crisscross directory of addresses &
 phone numbers.
•Invaluable information for:
      •Telemarketing
      •Debt collection
                                       Jack Cole
      •Law enforcement
•Today, web-based lead gen for real
estate agents.
Today’s objective is to offer tips for more
offers accepted in multiple offer situations
including:
     • Consultation
     • Setting expectations
     • Creating urgency
     • Structuring the
     strongest offer
Benefits of a Buyer Consultation
• Highly motivated and serious
• You are in more control
• See you as the professional
Setting Expectations
 What to expect:

    In the market


    The showing process
Creating Urgency
Time is of the essence:
  • Availability?
  • Time frame to buy?
Structuring the Offer
• Educate them
• Keep it simple
• Preventing buyer’s
  remorse
Summary
If you were to apply any or all of these points…
   Could you have better control of your buyer
    business?
   Find 1 extra buyer sale…2 extra
    buyer sales?
   What is your average commission?
   How much would that mean to you?
Buyer Training Program
 Manage your time more effectively
 Converting more leads to appointments
 Set up effective buyer consultations
 How to show buyers more efficiently
 Intense lead follow-up system
 Put more buyers under contract
 Goal setting and so much more!!!

                    $1170/6 months
Buyer Training Program
•   Weekly 45 Minute intense training with a Mike Ferry
    coach.
•   Buyer scripts and forms.
•   Recorded Calls and Notes emailed to your weekly.
•   Direct email access to get your questions answered.
•   Access to strong role play and accountability
    partners.
•   Next session starts February 5, 2013
                                $195/Month
BUYER TRAINING PROGRAM
•Do you want more?


 •Email: Brandi.furlan@mikeferry.com


 •Call 800-448-0647 ext 5324


                     Thank You!

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Handle Buyers in Multiple Offer Situations with the Mike Ferry Organization

  • 1.
  • 2. Session Framework Brandi Furlan Coach/Trainer The Mike Ferry Organization Lora Ullerich Digital Media Specialist Lora.Ullerich@coleinformation.com
  • 3. Brandi: • Mike Ferry Coach for 4 years. • Coaching several top producing teams across the country. • 16 years experience as a licensed real estate agent and broker/owner.
  • 4. • North America’s Leading Real Estate Coaching and Training Organization
  • 5. Background •Cole Directory published in 1947. •Crisscross directory of addresses & phone numbers. •Invaluable information for: •Telemarketing •Debt collection Jack Cole •Law enforcement •Today, web-based lead gen for real estate agents.
  • 6. Today’s objective is to offer tips for more offers accepted in multiple offer situations including: • Consultation • Setting expectations • Creating urgency • Structuring the strongest offer
  • 7. Benefits of a Buyer Consultation • Highly motivated and serious • You are in more control • See you as the professional
  • 8. Setting Expectations What to expect:  In the market  The showing process
  • 9. Creating Urgency Time is of the essence: • Availability? • Time frame to buy?
  • 10. Structuring the Offer • Educate them • Keep it simple • Preventing buyer’s remorse
  • 11. Summary If you were to apply any or all of these points…  Could you have better control of your buyer business?  Find 1 extra buyer sale…2 extra buyer sales?  What is your average commission?  How much would that mean to you?
  • 12. Buyer Training Program  Manage your time more effectively  Converting more leads to appointments  Set up effective buyer consultations  How to show buyers more efficiently  Intense lead follow-up system  Put more buyers under contract  Goal setting and so much more!!! $1170/6 months
  • 13. Buyer Training Program • Weekly 45 Minute intense training with a Mike Ferry coach. • Buyer scripts and forms. • Recorded Calls and Notes emailed to your weekly. • Direct email access to get your questions answered. • Access to strong role play and accountability partners. • Next session starts February 5, 2013 $195/Month
  • 14. BUYER TRAINING PROGRAM •Do you want more? •Email: Brandi.furlan@mikeferry.com •Call 800-448-0647 ext 5324 Thank You!