5 Secrets to Video Marketing
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Video Marketing and SEO (Search engine optimization) is where it's at these days. But as a small business, how can you create a quality, professional-looking video on a shoestring budget? And how can you use video to drive traffic to your website and ultimately grow your business? Joe Frost, a self-proclaimed “Idea Guy” and the co-founder of V180 Media, joins us on this Small Business Marketing 101 webinar on the 5 Secrets to Video Marketing the Agencies and Production Companies Won't Tell You. In 30-minutes you'll learn how to create engaging video content including: • Make your website 53 x more likely to appear on the first page of Google Search results. • Get the most out of your video shoots. • Grow qualified traffic and generate more sales.
![Lora Ullerich Digital Media Specialist @coleinformation [email_address] Session Framework Joe Frost V180 Media @omahajoe [email_address]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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5 Secrets to Video Marketing
- 1. 5 Secrets to Video Marketing
- 2. Lora Ullerich Digital Media Specialist @coleinformation [email_address] Session Framework Joe Frost V180 Media @omahajoe [email_address]
- 17. Video without SEO is like a tree falling in the forest. - Joe Frost eye of einstein via flickr
- 23. 8
Editor's Notes
- Good afternoon. Thanks for joining us for Cole Information’s Small Business Marketing 101 Webinar—5 secrets to video marketing that the agencies & production companies won’t tell you.
- Thanks for joining us. My name is Lora, I’m the digital media specialist for Cole Information. Today, I’m happy to have Joe Frost with V-one eighty Media joining us here. Joe, a self-proclaimed “Idea Guy”, you also co-founded of V180 Media, joins us on this Small Business Marketing 101 webinar on the 5 Secrets to Video Marketing the Agencies and Production Companies Won't Tell You. so I’m happy to have him on the call today. Some housekeeping items if you have a question during today’s webinar, you can ask it in the question box located in the Go to webinar dashboard at the right of your screen.
- Discuss today's session. Today we’re going to go over how to define what video marketing is and how you can come up with a effective strategy along with some easy-to-use effective tools to grow your business. Close it out with 5 action points along with some links for you to reference. Also, we are recording today’s webinar, so we will get that recording out to you in 24 hours after the end of this session.
- Before we get started, just a little background on Cole Information. In 1947, Jack Cole created Cole Directory, a directory of people by their address and phone number. Jack’s considered the father of direct mail. While companies had dabbled in this type of directory in the past, what made Cole Directory revolutionary was that he used IBM punch cards to streamline the process and thus created a searchable database. This type of crisscross directory was groundbreaking & invaluable to a number of industries including telemarketing, debt collection and law enforcement. Today, through a number of our products, including Cole X-Dates & Cole Lists, we have continued to provide small business owners this searchable database of addresses and phone numbers that allows them to target consumers and businesses in their own neighborhood. We also want to provide small businesses with the necessary tools and information they need to grow their business. We do that through Cole community.com and also these small business 101 webinars.
- We also have a an online community called Cole Community, where with articles, a blog & other content including past webinars we think is interesting & is beneficial to small business owners like yourself. We invite you to take a look around, check out the site & use it as a resource for your needs.
- Create opportunities for people to learn and talk about you. Cole Community features articles, a blog & other content including past webinars we think is interesting & is beneficial to small business owners like yourself. Best of all, it’s FREE! We invite you to take a look around, check out the site & use it as a resource for your needs.
- After talking about poll answer: When done right, video can make a huge impact on a company’s business by: Increasing SEO When a video is on the homepage of a business, it’s 53x more likely the site will appear on Google’s first page. Video in email increases click—through rates by Providing a connection to customers and an opportunity reach out to new customers. Being an affordable and effective marketing solution Making money
- Video sharing platforms—Youtube clearly dominates, but these are important players as well.
- For small businesses who want to get into video marketing, here are the 5 secrets you need to know in order to be success. 1) It starts with the fact that you don’t need all the special video equipment, people, lights, etc of a traditional photo shoot. However…good sound is key. 2) Secondly, you need your video to be short—less than 2 minutes in length in order to be effective. 3) Keywords is key. These are words that are relates to your business, industry & brand. 4) Music matters. 5) Quantity over quality.
- People aren’t magically going to show up to watch your video It’s a science –production and science Here’s an example of an traditional video shoot. It starts with the fact that you don’t need all the special video equipment, people, lights, etc of a traditional photo shoot. However…good sound is key.
- As a small business, you don’t have unlimited budget to create a video or hire a production company—that’s okay to create winning online videos to promote your company. Here are some must-have elements: You can hire/use regular talent—in our case it’s me. High definition camera Existing lighting Simple video editing software But good sound is key! http://www.internetvideomag.com/Articles_2009/032909_GreatSound_InternetVideo.htm
- That’s why Keywords are so important.
- It’s easy to fool the eye but difficult to fool the ear. And let’s face it, you could have a video shot by Ken Burns, but if the sound is muffled, garbled, mumbled or otherwise hard to hear, people will click off the video—no matter how compelling the video. Use an external/wireless microphone—the ones built into your average consumer camcorder/flip cam aren’t great. –they’re also omni-directional meaning they pick up sound from everywhere. Get close to the subject you’re interviewing. Interview the subject in a quiet location—again to avoid the background noise that’s going on. It’s distracting to see someone talking about something serious & hear laughing in the background. Every room has it’s own buzz/background, so if you capture 30 seconds of, then you’re able to edit that into your video on the back end.
- Here’s some online resources for you. Are there any questions? Mashable article on how to market on YouTube. Offers specs on customizing your YouTube channel to be branded properly.