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Five Email Marketing Secrets

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Cole Information
Cole Information

Email marketing is evolving at a rapid pace. Gone are the days where small business owners could collect email address, send a promotional message and generate cash flow. Debra Ellis with Wilson & Ellis Consulting joins us for this Small Business Marketing 101 webcast to deliver 5 secrets to be successful and drive traffic and increase ROI. Debra will break down the new reality requirements which include: • Segmentation • Targeted Marketing • Customer Engagement

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Rich 115 via flickr with Debra Ellis dellis@wilsonellisconsulting.com
Lora Ullerich Digital Media Specialist Lora.Ullerich@coleinformation.com Debra Ellis Business Consultant Wilson & Ellis Consulting dellis@wilsonellisconsulting.com Session Framework
3 • Cole Information • Published in 1947 • Blue Book • Criss-cross directory of addresses and phone numbers • Invaluable information for: • Telemarketing • Debt collection • Law enforcement • Today, web-based lead generation for small business. Then & Now
4
5
Why Email? • Simple • Personal • Effective • Insight • Lifespan • Reach • Affordable © 2014 Wilson & Ellis Consulting© 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
5 Secrets to Success 1. Consistency © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Consistency © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Consistency Showing Up is the Key to Success © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Consistency • How to… © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
How To… © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Consistency • How to… • Triggers © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Triggers • Renewal • Sign up • Web Activity • Inquiry © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Consistency • How to… • Triggers • Industry Information © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Industry Information © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Industry Information © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Consistency • How to… • Triggers • Industry Information • Cards © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Cards © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Cards © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
5 Secrets to Success 1. Consistency 2. Segmentation © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Segmentation © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Segmentation Prospects: • Source • Qualification • Activity © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Segmentation Customers: • Value • Activity • Source • Qualification © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
5 Secrets to Success 1. Consistency 2. Segmentation 3. Targeting © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Targeting © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Targeting • Ready to buy/Renewal • Referral • Source • Industry Activity • Channel Activity © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
5 Secrets to Success 1. Consistency 2. Segmentation 3. Targeting 4. Customer Engagement © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Customer Engagement © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Customer Engagement What do you want your customers to do? © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
5 Secrets to Success 1. Consistency 2. Segmentation 3. Targeting 4. Customer Engagement 5. Continuous Improvement © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Continuous Improvement © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
•Follow-up email •20% off entire book •Discount Code: Cole Free Download 3 Tips Download Free © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com
Contact Debra Ellis dellis@wilsonellisconsulting.com © 2014 Wilson & Ellis Consulting www.wilsonellisconsulting.com

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Five Email Marketing Secrets