Company Founder and Business Review

1. DETAILED EXAMPLES AND STEP-BY-STEP INSTRUCTIONS FROM SELF-MADE MILLIONAIRES
January/February 2007
RYANDOLLAR MARKETING
LEE
MILLION
PAUL
CYD SZYMANSKI EGGS
ORBERSON
$6 MILLION A YEAR IN NATURAL
NETWORK MARKETING LEGEND
Has Excelʼs “Million-Dollar-A-Month”
man created the best company ever?
ART LINKLETTER
T.V. LEGEND TURNS 93 AND STARTS
HIS “MOST EXCITING” VENTURE
www.millionaireblueprints.com

2. Marketing Ingenuity
e period, earned
tions who in one tim
m Excel Communica ile he was in Austin,
legend fro
and interview Paul wh
Orberson. Paul is the
t a man named Paul ago, I got to sit down his reputation.
This is a story abou o months
to two years. About tw meet him because of
FROM THE EDITOR: ery month for close but I also wanted to
a month, ev rted
g company he had sta . When stories of his
over a million dollars humbleness instantly
t a network marketin
rmth, sincerity and
nted to find out abou the
the months following
feel his wa
Texas. I wa
man being. You can s the subject. Two; in
n is a very special hu rrassed and change most unique network
emba
ul Orberso is the
genuinely becomes d in my opinion, it
Two things: One, Pa s
e” are mentioned, he ever looked at come
mpensation plan, an
ity without any fanfar ustry. Nothing I have
any as well as its co
“generos s plan in the ind
cted Paul’s comp
ked at and disse nerou
plan is the most ge
interview I have loo d his compensation
any in the country an defies logic. e how they became
marketing comp ys out, it
so our readers can se
understand how it pa
fact, before you really rson I am interviewing with
made Paul millions
close. In from the pe et campaigns that
marketing specifics eting scripts or intern needed help or where
s, I always try to get emark meone
interview s, ads, brochures, tel to any city where so
Going into all of my incredible sales letter people 24/7, going
d result of talking to
ul. I was looking for
successf ss was the en
, I realized his succe company. The
Excel. After two hours will not do. join this man and his
things most people ting company, I would
listen. Doing the ies
jor national compan
ork marke
anyone would olved with any netw has major dollars. Ma
the decision to get inv Paul himself and he rosity and millions
s, if I ever made ed by gene
g because it is back is like no other in its
My conclusion is thi compensation plan
e, it is financially stron to work with Paul
ce, I would still want
sell their products. His
the company is uniqu ne of this was in pla
d distributors to
concept of .
people who join him
an But, if no
to get his company for the distributors. and feelings for the
are lining up trying generosity, his beliefs
pport and technology t “make money
. Is this tha
spent on the su ion, his
founder, his compass d my financial future
of dollars have been a company mirrors it’s t would affect me an . But after spending
making decisions tha
y? Because I believe s lives? I don’t know
to be the person and really change
Orberson. Wh may do features on
n industry
uld want Paul Orberso years that changes an this. In the future we
Because of that I wo mes along every 30 er saying that, I’ll say d with this one.
” company that co y be. Aft
mpany, it very well ma ting company. I’ll en
working from home this man and his co on a network marke
ng myself on story
cided this is our last
two months educati mpanies but I have de
individuals in MLM co
successful
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92

3. MARKETING INGENUITY
Paul Orberson Turned Trials Into Triumph
By Stephanie Dube
P
president of the Kentucky Coaches As-
aul Orberson is not your typi- Tell me about your family.
My father was the pastor of a small sociation. I thought, “Well, if Jimmy is
cal millionaire. In fact, you
church in Harrodsburg, Kentucky — interested, Iʼll listen.” I was 33, married
might say he broke all the rules
Beech Creek Baptist Church. He drove and had two children.
to get where he is today.
my mother to a Lexington Hospital in
“People say, ʻYouʼve got to write
1956, and I was born.
your goals on a piece of paper.ʼ Iʼve When did you sign up?
I signed up that night. Jimmy Reed,
never done that,” Orberson says. “My
Bob and Russ Nolan, and Brenda Hickey
life worked out by acting, then think- What schools did you attend?
I attended Boyle County High were at the meeting. Brenda said, “Look,
ing about what happened and how God
School and graduated in 1974. I went to you could do this. You know a few coach-
blessed that.”
college at Western Kentucky University es.” I remember thinking, “OK, maybe I
When looking back on his life, Orb-
on a full baseball scholarship and gradu- can get a few customers so theyʼll get off
erson has one phrase that sums it up
ated in 1979 with a degree in history. my rear end.”
nicely: “Nothing I ever planned worked
out like I thought it would.”
Orberson began his career as a high What was your first job? How much did you make coaching?
I coached at Warren County in Ken- I was clearing almost $2,300 a
school coach and then moved into net-
tucky. From there I went to Casey County month, and I was as happy as I am today.
work marketing. But things didnʼt fall
and coached for eight years. Then I went It was never an issue of happiness.
into place. He struggled the first two
to my home high school, Boyle County,
years just to make ends meet, trying to
where I was the head basketball coach at
jumpstart a new career while supporting Do you remember the first person you
the age of 29. This was the fall of 1987,
his wife and two children. called on?
and I stayed until 1991. I called a guy named David Camic. I
It wasnʼt easy. In 1992, count-
remember being really nervous going up
less hours, little success and even less
to his house. He was the coach at a rival
hope left Orberson wanting to quit. He You worked for a network marketing
high school, but we were friends. He
shouldered on, but overdue bills and company, Excel. What is a network
said, “What in the world are you doing?
an uncertain future left him with severe company?
A network of people that utilize word of Youʼve got a nice house.” I said, “Iʼm
panic attacks that threatened what was
mouth to become a powerful marketing just doing extra.” I was apologetic and
left of his career.
“arm” for products/services. The network so embarrassed!
“I wasnʼt worried about doing won-
is cheaper than typical media advertise-
derful stuff for God,” he said. “I was
ments used to gather customers. Excel
trying to stay alive.” After you made your first sale, where
was similar to Mary Kay, Avon, etc. It
In time, Orbersonʼs work paid off, did you go for your second?
provided telephone service through indi- I went to my mother and father.
and he began receiving larger and
viduals building teams of distributors to
larger checks from his network market-
collect customers.
ing career. In 2001, he started Fortune How did your first year with Excel turn
Hi-Tech Marketing with a unique prem- out?
I couldnʼt get anybody to listen to
ise: an unprecedented compensation What was your first experience with
me. I finally got a few customers and
plan that gave sales representatives Excel?
I went to an Excel meeting Novem- my first sales rep. He was a retired
more money back than they invested.
ber 11, 1990. My assistant superinten- fellow, Phil Morse, and he signed up
This upside-down plan ran counter to
dent, Bob Gorley, asked me to go. One the former coach at Centre College in
network marketing practices of the time.
of the people there was Jimmy Reed, Danville, Kentucky. When Phil signed
But it worked. People joined in droves.
Today, companies across the world want
his killer sales force and multimillion-
“Nothing I ever planned worked
dollar business to represent them.
Orberson is an incredible man with a
unique perspective on life. And he agreed
out like I thought it would.”
to share his experiences — and his les-
sons — with $1,000,000aire Blueprints.
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JANUARY/FEBRUARY 2007

4. up, it gave me a little shot in the arm. I didnʼt understand my decision. My
Why did you quit?
still never pictured even making $500 a I got really excited because Phil father said some things that made me
month in Excel. Morris would get a person or two every feel a little better about taking a chance.
so often, and I got another person or two. My wife, Carla, was nervous, but she
I was making $400 or $500 a month, and never tried to talk me out of it. She sup-
When did you host your first meeting
weʼd come off our best basketball year, ported me. She had a steady job that
where you talked to a number of po-
so I thought it was a good time to leave. gave us some semblance of financial
tential representatives at once?
The first time I did a meeting was I had been teaching and coaching for 13 stability while I was trying to make my
at the Holiday Inn in March 1991. Bob years and had just turned 34. Excel business work.
Gorley, my sponsor, called and said, “I
canʼt make it. Youʼre going to have to do How did you resign? How did your new job change your
it.” When I stood up, there were about I gave Mrs. Emma Jo Carlton, my lifestyle?
15 adults there. I was used to talking to superintendent, my resignation. She said, Itʼs a different way of thinking.
kids! I couldnʼt say anything. My heart “Are you sure?” I said, “No, maʼam, but Moving from regularly scheduled pay-
was flittering. I finally started in what this is what I think I need to do.” I was checks at the same amount to getting paid
seemed like an eternity, but Iʼm sure it scared to death! She said, “Why donʼt on what I produced was an adjustment.
was 30 seconds or so, and talked about you sleep on this?” I said, “No, maʼam, I Being on the road instead of at home
what Excel was, what the pay plan was donʼt want to think about it.” most nights was an adjustment. But thatʼs
and why I was doing it. part of what you have to do if you want to
become financially independent. We had
Who did you tell first about your res-
to start thinking in different terms.
How long did you continue coaching? ignation?
In May 1991, I quit my job and went I told Momma and Daddy because
full time with Excel. it was going to be big news in that town What were your goals for Excel?
of 20,000. I wanted to tell them I never dreamed of making more than
before they read about it in the $2,000 or $3,000 a month. My hope was
paper. Momma was worried and that I could own more of my life, have
Orberson received a full baseball scholarship to Western Kentucky Uni-
versity and graduated in 1979. After graduation he coached high school
baseball and basketball until he moved into network marketing.
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5. MARKETING INGENUITY
more control and build a residual income.
I didnʼt do that as fast as I thought.
How did you pay the bills at first?
Orberson struggled during
I withdrew $23,000 from teacherʼs
his first two years in network
retirement. I went through all that in the
marketing just to make ends
following year.
meet and support his wife
and two children.
Did you take another job to supple-
ment your income?
Iʼd been with Excel for a year and
a half, and had never crossed to $1,000
a month. My mother and father were on
their hands and knees praying for me.
My grandmother was praying for me to
get a real job. I looked through the paper
and saw a big ad for Olan Mills Photog-
raphy. They needed a sales representa-
tive to work with the local school sys-
tems, maybe a former coach. That was
me! I was scared to death through that
interview, but somehow I impressed
Above, Orberson with his young
them. I got a salary plus commission
grandson. Right, Orberson with
plus a company car after 90 days, full
his son and daughter.
insurance. It was a great deal because I
was starving to death!
How did the Olan Mills job work out? to do. I was going to wake Sarah, my
What happened?
Eventually they said, “Youʼve got I had a meeting one night at a Holi- youngest child, who was three, and tell
to make a decision. We canʼt have you day Inn in Huntington, West Virginia. I her that Daddy just couldnʼt do it.
working here and with Excel.” So I quit wanted to stay there so badly because
Olan Mills. I was worn out. I was driving a little And you had no idea things were going
Nissan pickup truck all over Godʼs cre- to improve?
How did your family react? ation. I carried a MasterCard and a Visa, Just a couple months earlier, I
My mother said, “My God, youʼre and I knew that both were darn near full. brought a basketball coach, Jim Voight,
incorrigible.” I was making $60,000 a Eight or 10 people were hanging around into Excel. He would eventually become
year, which was a lot of money to me in the hotel behind me; we were going to the second all-time leading earner at
1992. And people thought, “Now here go to my room and get a pizza or some- Excel. But I didnʼt know that at the
you go. Youʼve screwed up. Youʼve got thing. The guy at the desk took the card time. All I knew was that I didnʼt have
kids. Grow up.” But you know what? and said, “Itʼs not going through.” I said, any money.
Life doesnʼt work that way. “Well, take this one.” He said, “Sir, this
one isnʼt going through either.” It was What did you do next?
What do you mean? the most embarrassing moment of my I was 35, and the world was crash-
I had to go through that time of little life. I got back in my truck around mid- ing in on me. I met some people in Il-
money. If I hadnʼt, then later when I night, pulled over at a rest stop inside the linois and had an anxiety attack. I col-
started making a lot of money, I would Kentucky border and fell asleep. lapsed! At the time, no one knew what an
have blown it all. I would have invested anxiety attack was. I went to a doctor the
it wrong. I wouldnʼt have taken care of it next day who sent me to a neurologist in
How did you feel at that point?
if I hadnʼt gone through what I was get- I wanted to give up. I remember Lexington. My mother loaded up the car
ting ready to go through. reading, “When you get so tired, think and said, “This business is killing you.
of your youngest child. Think of look- Do you see now?” I went through brain
What were you getting ready to go ing them in the face and saying, ʻI donʼt scans for tumors. They tested me for Par-
through? have what it takes to win for you.ʼ” All kinsonʼs disease, ALS. Everything came
The lowlight of my life. the way home, thatʼs what I was going back negative.
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6. they could do in Excel, and I was lying me, but I was going to do all I could to
What did you do next?
I went to my hometown doctor, there quivering like a baby. see if I could make it happen.
Findley Hendrickson. He said, “Orber-
son, there ainʼt nothing wrong with you, What was driving you, right at this After those incredibly rough two
boy. Sit in the chair. Iʼm going to see moment, to keep going? Was it des- years, your business with Excel began
some people that really need me, and Iʼm peration? Did you really believe in to take off.
going to come back.” After my first two years, my big-
Excel so strongly?
I was two months behind on my gest month was $1,280. And then all
house payment. I wasnʼt worried about of a sudden, at the beginning of my
Did things start getting better?
I had another low point. The neu- making $10,000 a month or about third year, it goes from $1,280 to over
rologist put me on Librium and Xanax. making myself proud. I was trying to $10,000 in a month. Now keep in
One night I went to Mississippi to speak stay alive. I was trying to not be bank- mind, Iʼm so far behind in payments
and realized, “Oh my God, Iʼve left that rupt. I was trying not to further embar- that I still didnʼt have anything. It
stuff!” And I went into an attack. By rass my parents. didnʼt last long.
that point, I had spoken so many times
I wasnʼt nervous. But there I was, lying Why did you stay with Excel instead of Why did your check go up so much
on the floor. A rep., who was conduct- finding a steadier job? that month?
ing the meeting, beat on my door. And There was no going back. I had told It was a culmination of the ground-
Scrapper Letcher, a friend and my driver, so many people that Excel was going to work I had laid for so long. I hadnʼt re-
said, “Heʼs on the floor.” It was one of work, and I didnʼt want to have that em- ceived any dramatic financial reward
my most embarrassing moments. I was barrassment if it didnʼt. There were times when I started; I just kept plugging away.
getting ready to tell his group how good I really didnʼt know if it would work for It was a lot like a dam breaking when
Fortune Hi-Tech Marketing
Quick Facts
Paul Orberson founded Fortune Hi-Tech Marketing in 2001 with a highly innovative business and compensation plan.
Fortune is a network marketing company that is not tied to any product or industry. Its draw is a highly motivated and
creative sales force sought by companies around the world. Fortuneʼs sales representatives are paid with a compensation
plan that stands out for its unprecedented generosity.
Such generosity is unheard of in most network marketing companies. Fortune has grown by leaps and bounds based
on the way it treats its sales reps.
W W W. M I L L I O N A I R E B LU E P R I N T S . CO M
96

7. MARKETING INGENUITY
FORTUNE
thereʼs too much water on the other side; if I should still work at Olan Mills to
it was overwhelming once it started buying a $168,000 house and completely
HI-TECH MARKETING
breaking through. Jim Voight led me to paying it off.
several people who were bringing more
PRODUCTS
prospects and customers than I ever When did you first get a check for $1
had access to. He kept me as busy as I million?
wanted, so I was traveling six or seven It was in 1996. I was in West Palm
Fortune Hi-Tech Marketing (www.fhtm.net)
days a week. Beach and Steve Smith, the vice president
sells a variety of products popular among todayʼs
of the company, called. “Your check this
consumers. Products include:
And your checks continued to go up month is going over $1 million for the first
after that? time.” I remember hanging up the phone
• Alltel
The very next month they sent me and thinking how unworthy I was. My
over $13,000. I thought, “Man, this is • Choice Plans
grandfather worked hard his whole life
unbelievable. Lord, thank you. I ainʼt A variety of drug and medical discount plans
and didnʼt get what I was getting ready
worth it.” to receive. I thought about how my other • Cingular Wireless
grandfather worked his whole life, how Cell phone services
What kind of money did you make at my father had worked his whole life and
• Dish Network
Excel? never had that much money. I felt so un-
Digital satellite TV
I made over a million dollars a month deserving, and I still feel that way today.
for several months. • Disney Wireless with GPS
For children and adults
When did you leave Excel?
Did you have any idea you could make I left around 2000, before it went • EZ-NetTools
that much? bankrupt. It changed ownership about Online software and hosting system for your Website
My goal in 1993 was to save $1,000 a three times, and I got out at that point.
• FonVantage
month. I opened a SEP IRA at State Farm. It was no longer who I was used to
Broadband phone service
It only paid about 5 or 6 percent interest. working with. I also had an idea for a
In five years, I would have $60,000 plus • Fortune Health Cards
new company, Fortune. I was about 40
a little interest. Then I would be 39, and Medical savings cards
years old then.
I would be able to let that $60,000 ride
• Go Solo
until I was 65, and Iʼd be better off than if Tell me about Fortune. Virtual office solution to manage all communications
I continued teaching. Itʼs 12 times tougher than anything I
• HBB System
ever did in my life!
Home-based, business management system
What did you do when you started
• HomVantage
making more than that? Your idea for Fortune is unique, and
I was starting to make $10,000 to Local and long distance phone service from
that is a big part of what makes it so
$15,000 a month for three to four months. a variety of companies
successful. What is the company’s
So I decided to buy a new house. I de- basic premise? • Identashield
cided my family deserved it after all the My idea was to have a network mar- Identity theft protection
crap I put them through in the last two- keting company that was in no particu-
• Magazines.com
and-a-half years. I bought a place for lar industry so it wouldnʼt be tied to an
Offers lowest subscriptions available online
$168,000 in 1993. The Bank of Danville industry downturn. We wouldnʼt be run
needed three to four years of earning his- • Lamas Beauty
out of business because of a new prod-
tory, which I didnʼt have. So I said, “Set uct. Our idea was to not be any particular • Skytel
it up on a five-year payment plan instead type of company. Paging networks
of 30, 25 or 20.” The interest rate was
• Sprint
between 10 to 11 percent. My payment That’s one of the most ingenious
was $3,400 to $3,800 a month. I wanted • T-Mobile
things I’ve ever heard.
the house paid for in five years. Well, Iʼm certainly not a genius. • True Essentials
Nutritional products
What were you making by the end of Who are some of the companies you
• UUNET
1993? are partnered with?
Internet access over the UUNET, QWEST
I was making $87,000 in a month. The Walt Disney Company, Dish,
or LEVEL III backbones
And by 1994, I had $1 million put back. Cingular, True Essentials, FonVantage
In three years, I went from not knowing • Verizon
(Voice Over Internet), HomVantage
• WaterTowne Premium Waters
J A NBottledYwater B R U A R Yonly in 7
U A R / F E (available 2 0 0 Canada) 97

8. (multiple local phone companies and the company is definitely not counting
Tell me about your compensation
long distance), Skytel, Quest & Level on rep sign-ups to pay its bills. In other
plan. That is part of what makes your
3 Internet Service, Choice Plan (drug words, they must have legitimate prod-
company so unique.
cards), Fortune Health Cards (medi- I give Billy Stahl credit for this ucts and services or else they couldnʼt
cal savings cards), Identashield (iden- idea. We pay a total of $570 on a $299 stay in business.
tity theft protection), Go Solo, Alltel, investment when people gather three
Sprint, Verizon, T-Mobile, Lamas customers. One of my reps, Chris This method has been extremely suc-
Beauty and Rewards Mall Shopping. Doyle, says that since he joined Fortune cessful. How many representatives
These companies spend millions on in March 2002, weʼve given over 25 are selling your products?
advertisements and have no guarantee pay increases. The larger the customer Our very first month, we had
of getting customers. We deliver cus- base, the more profitable the company over 2,000 new representatives. And
tomers to them hassle-free. becomes, and the more we can put back now we have roughly 45,000 that are
in the compensation plan. active. The good news is that we have
a proven track record with how weʼve
How did you find these companies?
In the beginning, there was done business. And the “even better”
Can you explain why this is such a
enough familiarity with my participa- news is that number is going to grow
beneficial idea?
tion in Excel to have companies ask When looking at network marketing, significantly over the next three, five
if Fortune could market something you need to ask three questions about the and seven years, so it is a great time to
for them. From there, weʼve built a business: 1. How much does it cost for take advantage of our opportunity. Our
track record and word has a way of a person to come into the company? 2. most significant growth is ahead of us,
getting around. We get pitched deals How much of that initial cost does the which is great news for our current and
all the time to offer products. We have company pay back? 3. What activity is potential reps.
to evaluate whether those situations required for the payout?
make sense for us and our network of How did you get the word out to sales
representatives. Once you evaluate these questions, reps?
Due to my experience in the indus-
what do you learn?
If a company charges $300 to come try, I knew a few people, and about seven
How does the business work?
Someone who becomes a Fortune in, and they pay out $200 after the rep- to 10 that I informed of what we were
representative has access to the prod- resentative gets a certain number of cus- going to be doing with Fortune. We set
ucts and services we offer. They get tomers, you can assume that either the a launch date and 2,000 people signed
paid for finding customers, such as a company needs that $100 to function, or up that month. That might sound a bit
Cingular cell phone account or a Dish it simply wants the $100. If they charge oversimplified, but in terms of establish-
Satellite account. They also get paid on $300 and pay out $300, you can assume ing our representative base, thatʼs how it
customers that other members of their sign-ups from reps are not where they happened.
representative organization gather. A are making money. Now if you go upside
hundred people can do more work than down on the scale, like Fortune does, The company is now international,
I ever can by myself. and charge $300 to come in and pay correct?
$500 going out the door, you can assume Yes. We are in Canada and the UK.
Orberson and other corporate staff make personal appearances at Fortune’s CRT (Certified Regional Training) events.
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9. MARKETING INGENUITY
What is the biggest advantage
for companies who use Fortune
to gather customers rather
than traditional advertising?
Customer loyalty. The cus-
tomer retention is unbelievable.
Why? Because most of our cus-
tomers are family and close
friends. Remember the quote,
“All things being equal, people
would rather do business with
family or friends. All things being
unequal, people would rather do
business with family or friends.”
Customer retention means a Orberson spoke with Fortune
greater market share, which in- representatives at Fortune Fest
creases profits and makes our 2006 to recognize successes
companies very happy. in each of the representative’s
businesses and to introduce
Every MLM company seems to new products and services.
have all kinds of marketing let-
ters, post card campaigns, bro-
chures, etc. to drive people to
sign up. In making your money,
you basically talked to people.
Are you that good of a talker?
I wouldnʼt say I am a good
talker. I think itʼs important to
communicate with people that
I want to see them succeed and
really enjoy seeing them suc-
ceed. Different people choose
different methods of communi-
cating a business with others. I
would suggest those who are out
there searching for a business —
like ours — look for a company
that offers some products and
services that people are already
using or ones that people actually
use and need. We talk to warm
market customers, so weʼre just
asking friends and family to use
products they are already using at
a competitive price. I would also it and go on about my business until I buying the services month after month
suggest looking at a business that allows get one the next month. It just becomes without having to be re-convinced.
a residual income to be built on products a part of my normal activity — thereʼs
that are billed in a recurring manner, no big choice I keep making each month. When these national companies come
month after month after month. That I would also prefer to avoid a business to you to try to get you to sell their
way, customers do not have to make a where the only chance to make any products, is this how you determine
conscious buying decision every month money requires that I inventory and de- whether or not you do?
and you donʼt have to go re-sell the cus- liver products as well as collect money It certainly plays a part in our deci-
tomer each month. For example, I get a for those products. A true residual sions. We want to offer as many kinds
cell phone bill every month, and I pay income develops when customers keep of those ʻrecurringʼ type of products and
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JANUARY/FEBRUARY 2007

10. services as we can, to alleviate some of invited me. Jakes told me, “When we go tuneʼs generous compensation plan.
the thought out of the process for ongo- into business, we prepare for failure. We “I struggled for two-and-a-half
ing customer purchases. Itʼs a big com- say, ʻIf things donʼt work out this way, years,” he says. “And I tell my wife,
ponent in building a residual as a repre- then Iʼm going to do this.ʼ” For exam- Cheryl, that it wasnʼt a bad thing. If
sentative. Knowing that your customers ple, Jakes told me that when he had his it had been easier, I would be some-
are going to pay a bill each month allows first service at his new church in South body else. I wouldnʼt have the same
you to spend time elsewhere if you want. Dallas, he set up for 250 to 300 people. attitude about money, which is to dis-
To me, the key is not asking customers to But over 1,000 showed up! He realized burse it instead of keeping it. I created
change a lot of their habits. Thatʼs how he had not planned for success. We have Fortune for my sales representatives.
I built a residual as a representative, so to prepare for the tough times, of course. I wanted to build a company where a
I know how important it is. I received But sometimes we do everything it takes
regular guy can go out, do some work
money when somebody, somewhere to fail, you know? Very few people out
and make a difference.”
paid their phone bill. We have around there in life are willing to pay the price
Looking back, Orberson is pleased
20 current products and they generally for as long as it takes to win. with how his life has turned out. “My
work the same way and we will continue
life has worked out exactly like itʼs
to add more in the future.
supposed to. Nothing just happens,”
Today, Paul Orberson runs a
he says. “Sometimes I think about
multimillion-dollar international
Looking back on everything you
who I am, how hard my grandfathers
network marketing company. But
learned, what do you think is a big
worked to make ends meet, and I feel
he hasnʼt forgotten the lessons he
reason people fail in their business
so unworthy. But then I remember that
learned when he struggled to put
ventures?
Iʼm a child of God. And in that sense, I
food on the table. In fact, the hard-
I had an opportunity to have lunch
realize that, yes, Iʼm worth it. In Godʼs
ships he went through are a big
with Bishop T.D. Jakes in Dallas. My
sight, Iʼm worth it.”
reason he believes strongly in For-
friend, Dr. William James from Toledo,
PAUL ORBERSON:
The Rest of the Story
Paul Or
berson’s
amazin
g story
Finding Hope in a Hopeless Diagnosis doesn’t
with his stop
million-
busines dollar
s. Three
By Stephanie Dube
years ag
receive
d a diag o, he
nosis th
have be at shou
en his d
ready knows my day. They told my
When did you first realize you were ld
eath sen
But true
wife and me that it was cancer, and it
sick? tence.
to form
was bad. I was 46. I told myself that a
My wife and I came in from a movie, , he did
n’t
lot of people die younger than me, and I
and I was doubled over in pain. Within give up
.
should be thankful.
an hour, I was doubled over again, so we
went to the emergency room. After the
X-rays, the nurse came in with tears run- What happened next?
I went through tests the next day. The
ning down her face. She said, “You’ve
tumor had grown to the size of a softball. I couldn’t walk, couldn’t get up and had
got a really large mass on your right
I was told I had about half a chance of to use a bedpan. I kept getting worse. I
kidney, and you’re going to need imme-
living a year’s time. couldn’t eat solid food.
diate attention.”
Wow. That’s terrible. What did you do?
What did you do?
After surgery, I had to go back into I told Cheryl, “Get my stuff. I’ll take
I know that I won’t live one minute
the hospital and was down to 132 pounds. my half a chance at home.”
more than I’m supposed to, and God al-
W W W. M I L L I O N A I R E B LU E P R I N T S . CO M
100

11. MARKETING INGENUITY
When you got home, what happened?
I got an anonymous letter from a
lady whose husband was a physician in
Michigan. It said, “Cancer isn’t that big a
deal. You can beat that. Let me give you
some names of people, research doctors
that you can call.”
Did you find a doctor?
We hired Dr. William Judy, a re-
search doctor at Bradenton, Florida, who
works for Cyber Research. Dr. Judy’s
first question to me was, “Orberson, you
majored in history. How many American
presidents have ever died of cancer?” I
couldn’t think of any. He said, “Don’t
you find that a little strange?” He had me
right there.
What treatment did you pursue?
I started reading about getting myself
alkaline, where the cancer couldn’t live
in my body. I started to realize fruit and
vegetable blends, to believe broccoli was
my friend. I started eating carrots; caro-
tene is good for the cell wall.
Tell me more about this alkaline idea.
It’s like this. I can tell you some- Paul and Cheryl Orberson
thing that will not happen to me. I will
not get eaten by a shark between the
Orberson fought his illness. Despite terrifying odds, he and his wife
front door and my car. You know why?
Because it’s not an environment they
never gave up. He took the same perseverance that he learned during
can live in. And cancer can’t live in an
the early years of his work with Excel — when he struggled every day
alkaline environment.
with poverty and exhaustion — and applied it to the most important
How did you learn about this?
lesson of his life: SURVIVAL.
I met Dr. Raymond Francis over the
phone and bought his book, Never be
Sick Again. I started reading Dr. Theo-
dore Baroody and Alkalize or Die. We my three-mile time under 21 minutes alkaline. I do it with a fruit and vegetable
had Robert Young, who wrote The pH again on the treadmill. I started lifting blend. I eat broccoli every day without
Miracle. I started reading all these re- weights again. I have been X-rayed pe- exception, I eat carrots, and I exercise.
search doctors and met several of them. riodically, and there have been no signs Cancer hates oxygen and loves sugar.
They all said the same thing: “Cancer of recurrence.
— you’ll be all right.” At first, I thought Were you able to take something from
they were jerking my emotions around. How does “making your body alka- this and apply it to your business?
But by the end of six months, I was line” work? If it weren’t for what I went through,
starting to walk around my neighbor- There will never be a cure for cancer. we would never be marketing True Es-
hood. After seven or eight months, I But before I started eating healthier, I sentials today. In November, we’re
started to go back in the office for four was eating a lot of sugar. I dipped tobac- coming out with 64 minerals wrapped
or five hours, a couple days a week. co. I drank Coke. Then I learned that you around 11 aminos, so you won’t have to
Then I went back to jogging. Then I got can reverse disease if you keep yourself pop 1,000 pills a day.
101
JANUARY/FEBRUARY 2007