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Mission Statement Source:  Apple “ Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers globally through innovative hardware, software and Internet offerings.”
[object Object],[object Object],[object Object],[object Object],Apple Inc.
[object Object],[object Object],[object Object],Source:  Apple Key Dates
[object Object],[object Object],[object Object],[object Object],Source:  Apple Key Dates
Today ,[object Object],[object Object],[object Object],[object Object]
Apple Stock – 1 Year
Opportunity Statement ,[object Object]
Significance to Leadership ,[object Object],[object Object],[object Object],[object Object]
Expected Outcomes ,[object Object],[object Object],[object Object]
Research Methodology ,[object Object],[object Object],[object Object],[object Object]
Situational Analysis Internal Factors Leadership | Corporate Culture Operations | Marketing | Finance | HRM
Leadership Situational Analysis Internal Factors
Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Reuters
Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Reuters
Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Reuters
Corporate Culture Situational Analysis Internal Factors
Corporate Culture ,[object Object],[object Object],Source:  CNN: Money; ICMRIndia; Apple Insider
Operations Situational Analysis Internal Factors
Organizational Structure ,[object Object],[object Object],[object Object],[object Object],Source:  The Wall Street Journal; ICMRIndia; Apple Insider
Operations ,[object Object],[object Object],[object Object],Source:  Apple ,[object Object],[object Object]
Operations Source:  Apple
Sales Breakdown 2009 Sales Source:  Apple
Sales Breakdown 2009 Sales by Operating Segment Source:  Apple
Marketing Situational Analysis Internal Factors
Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing - Product ,[object Object],[object Object],[object Object],[object Object],Source:  Apple
Marketing - Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Apple
Marketing - Price ,[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Apple
Marketing - Place ,[object Object],[object Object],[object Object],Source:  Apple
Marketing - Place ,[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Apple
Marketing - Promotion ,[object Object],[object Object],[object Object],[object Object],Source:  Apple
Financial Analysis Situational Analysis Internal Factors
Financial News ,[object Object],[object Object],[object Object],[object Object],[object Object],Source:  World of Apple; BusinessWeek; Hoovers
Short-Term Solvency Ratio Current Ratio = Source:  Hoovers
Short-Term Solvency Ratio Quick Ratio  = Source:  Hoovers Current Assets - Inventories Current Liabilities
Long-Term Solvency Ratio Debt to Equity Ratio = Source:  Hoovers Total Liabilities Shareholders Equity
Efficiency Ratio Receivables   Turnover   = Source:  Hoovers Net Credit Sales Avg. Accounts Receivable
Profitability vs. Revenue Source:  Hoovers; Argus Research Company
Financial Summary ,[object Object],[object Object],[object Object]
Human Resource Management Situational Analysis Internal Factors
Human Resource Management ,[object Object],[object Object],[object Object],[object Object]
HRM Recruiting ,[object Object],[object Object],[object Object],[object Object],Source:  Apple
HRM Hiring ,[object Object],[object Object],[object Object],[object Object],Source:  Apple
HRM Training ,[object Object],[object Object],[object Object],Source:  Apple
HRM Retaining ,[object Object],[object Object],[object Object],[object Object],Source:  Apple
HRM Retaining ,[object Object],[object Object],[object Object],[object Object],Source:  Apple
Situational Analysis External Factors Competition | Technology | Customers  Macro-economic Factors
Competition Situational Analysis External Factors
Direct Competition ,[object Object],[object Object],[object Object],[object Object],Source:  Hewlett-Packard; Dell; IBM
Direct Competition ,[object Object],[object Object],[object Object],Source:  Microsoft
Indirect Competition ,[object Object],[object Object],[object Object],[object Object]
Technology Situational Analysis External Factors
Technology ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customers Situational Analysis External Factors
Customers ,[object Object],[object Object],[object Object],[object Object]
Macroeconomic Factors Situational Analysis External Factors
Macroeconomic Factors ,[object Object],[object Object],[object Object],Source:  Intel; Businessweek
SWOT Analysis
Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Threats ,[object Object],[object Object],[object Object],[object Object]
Sources of Competitive  Advantage
Sustainable Competitive Advantage ,[object Object]
Sustainable Competitive Advantage ,[object Object],[object Object],[object Object]
Leadership Recommendations Viable Alternatives | Minor Recommendation Major Recommendation | Future Study Spiritual Implications
Viable Alternatives Leadership Recommendations
Viable Alternatives ,[object Object],[object Object],[object Object]
Minor Recommendations Leadership Recommendations
Minor Recommendations ,[object Object],[object Object],[object Object],[object Object]
Major Recommendations Leadership Recommendations
 
Recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendation
Recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future Study Leadership Recommendations
Future Study ,[object Object],[object Object],[object Object],[object Object]
Spiritual Implications Leadership Recommendations
Spiritual Implications ,[object Object],[object Object],[object Object]
Spiritual Implications ,[object Object],[object Object],[object Object]
Spiritual Implications ,[object Object],[object Object],[object Object]
Spiritual Implications ,[object Object],[object Object],[object Object]
Final Questions ,[object Object],[object Object]
Works Cited ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Question  Answer

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Strategic Management Presentation - Apple Inc.

Hinweis der Redaktion

  1. Clearly a wide spectrum of customers - Fulfilling customer needs - Through innovation and advancing technology
  2. Glad you are here today because we have identified some untapped resources - Leverage our most loyal customers for most profitability - A - Make Apple more profitable in the long term
  3. - Very particular with his products
  4. - Jon is next
  5. Current technology within the market that Apple competes in - Tablet PC industry is relatively new and Apple is leading the market with their iPad - Devices with internet connectivity is almost required for new products - Apple keeps this in mind with their new products - Battery life is always an issue and concern. - New battery capabilities allowing more freedom with products - Having absolute compatibility is expected Apple has had issues in the past, becoming less of an issue now - Lyndsay talking about customers of the industry
  6. Leverage digital business strategy - create sustainable competitive advantage
  7. - Valuable customers - Expanding need sets What they do and use - Keeping customers updated
  8. - Valuable customers - Expanding need sets What they do and use - Keeping customers updated