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1. The Golden Path: Building Great Landing Pages and Registration Paths Adrian SaundersFounder - Chief Revenue Officer Cogent Online Pty Ltd Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
2. Who is Cogent Online Cogent management each have over 10 years of expertise in execution of Internet based marketing programs. We live, eat and breathe Online Marketing. At Cogent we have created member programs that have engaged over 5 million users. Our company thrives on effectively engaging and retaining customer interest and participation. Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
20. Acknowledging the users time and subtly assuring them of frequency and relevance Stating what will happen after signup Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
21. Collect only the data you need Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
42. Performance dashboard: Spend less time cobbling together ROI reporting and analysis.Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
43. Use Triggers:Case Study – MyViewMarket Research Standard Batch Campaign – 13.1% CTRTrigger Campaign upon signup 31.9% CTR Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
44. Use Analytics with Triggers:Case Study – Celtic Football Club If you click anywhere on this page… Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
45. Use Triggers:Case Study You will get this message 60-70% Open Rates 30 – 40% CTR Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
60. Use eCPM rather than eCPC for a more accurate assessment of yield…(Revenue Earned) /(Number of Emails Sent/1000)= eCPM Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com
61. “The internet is a great way to get on the net.” Bob Dole Cogent Online Pty Ltd | ABN: Level 5 616 – 620 Harris St | Ultimo |NSW 2007 | AustraliaPh +612 8071 5988 | Fax +612 8071 5901www.cogentads.com