Website Planning 101 with Jen McKibben

Website Planning 101 Jen Kramer McKibben 4Web, Inc. CMS Expo, Denver, CO December 2008

Agenda ,[object Object],[object Object],[object Object],[object Object]

Jen Kramer McKibben ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ I need a site and I want it blue. How much will that cost?” “I need a house, and I’d like blue paint and beige carpet. How much will that cost?”

What are your next questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ever forget to ask something? Oops. Now you’re in trouble. Especially if you bid a fixed-rate contract.

What questions should I be asking? And does Joomla really make this process different?

Nope. ,[object Object],[object Object],[object Object]

The Elements of User Experience ,[object Object]

Everyone wants to start with making it pretty. That’s planning your interior decorating without developing the floor plans first.

What’s more, some clients might feel like you’re wasting their time. You’re not. You’re actually saving them time and a bundle of money. But that’s often hard to understand. Persevere. Stick to your guns. They will come around. The house analogy helps.

Strategy Plane ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What do we want to get out of the site? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who are our users? ,[object Object],[object Object],[object Object],[object Object]

What do our users want? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What experience are we trying to provide? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What experience are we trying to provide? ,[object Object],[object Object],[object Object],[object Object]

How will we measure success? ,[object Object],[object Object],[object Object],[object Object]

And if the website isn’t “successful” by metrics? ,[object Object],[object Object],[object Object]

Strategy Plane ,[object Object]

Scope Plane ,[object Object],[object Object],[object Object],[object Object],[object Object]

What features will the site need to include? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

And what did you say your budget was again? ,[object Object],[object Object]

Which Joomla extensions are right for the job? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What tools, skills and personnel will we need to build the site? ,[object Object],[object Object],[object Object]

What tools, skills and personnel will we need to build the site? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is the timeline for building the site? ,[object Object],[object Object],[object Object],[object Object]

Pop Quiz! ,[object Object],[object Object]

If you liked this talk, you may also like… ,[object Object],[object Object],[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Website Planning 101 with Jen McKibben

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