This document provides an overview of Windows Azure Media Services (WAMS). It discusses the growing trends in online video consumption and the challenges of building platforms like YouTube at scale. WAMS aims to simplify hosting and streaming video online through its features like encoding, packaging, playback across devices, DRM, and APIs. The document outlines the WAMS architecture and workflow, provides a demo, and shares how the London 2012 Olympics leveraged WAMS as a case study before concluding on its cross-platform capabilities.

1. Windows Azure
Media Services
Mihai Nadăș
Yonder
November 10 2012

2. About myself

3. Copyright
Content is based on Microsoft official
presentations on Windows Azure Media
Services presented at TechEd Australia

4. Outline
About Windows Azure
The trends in the video world
The WAMS promise
A quick look at the features and the
architecture
DEMO
Conclusions

5. Windows Azure
Released on February 1 2010 (2 years ago)
Microsoft’s Public Cloud proposition
PaaS and IaaS cloud services
Core features
 Websites
 Virtual Machines
 Mobile Services
 Cloud Services
 Big Data
 Media Services

6. Defining the problem
Why the need for Media Services?

7. Videos explosion
35% of the Internet traffic is Video
Over 50% of Internet traffic will be video in
the next three years

9. Smarter devices
50M Internet Connected TVs sold this year
150M+ Video capable cell phones
Over 66M Xbox consoles sold to date

10. YouTube Facts
60 hours of video gets uploaded every minute
4,000,000,000 videos watched every day
800,000,000 monthly visitors
In 2011 more than 1 trillion videos were
viewed, that’s about 140 views for each
person on the planet

11. Million dollar challenge
Imagine you’d have to architect
YouTube. How would you do it?

12. Windows Media Services

13. The features

14. The features: highlights
Pre-encrypt uploaded content with AES 256
Ecodes to
 H.264 or VC-1 for video
 AAC-LC, HE-AAC, Dolby DD+, WMA for audio
Packages to MP4, HLS, Smooth Streaming,
HDS, WMV
DRM with PlayReady
Streaming with guaranteed bandwidth, auto
recovery/redundancy and high availability

16. Arhitecture

17. APIs and SDKs

18. Workflow of WAMS

19. DEMO
Media Services

20. London 2012 Olympics: Case Study

21. Conclusions
Handling online videos has never been easier
Still in preview, but looks promissing
Cross-platform, so it works in Ruby too
windowsazure.com

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