1. Web_Design_Program : Part I
Information Overload - 6 Primary Causes
All knowledge workers of today can attest to the overwhelming amount of information they
need to deal with on a daily basis. This constant state of information overload is caused by
several conspiring factors:
#1 ' More Information Than We Can Process
Search the web for almost any topic and you will get millions of web pages as a result. To
this you can add hundreds of ebooks on the topic and most likely a dozen traditionally
published books available on Amazon.com. There is no way you can possibly process all
this information in your lifetime. And this is just for one topic you're working on this week.
How do you know which of all this information is remotely important, or even factually
correct? Google tries to rank their search results by relevance according to their own secret
algorithms. Traditional book publishers filter out most book proposals and only publish a
very small fraction of the books they are offered. Presumably only the 'best' books get
published with this process. But according to what criteria?
Just to discover who is an authority on the topic that your are trying to research, adds
another dimension to your research. Which in turn results in more information that you need
to process.
#2 ' Bombardment of Unsolicited Information
How many unsolicited emails do you receive each day? And that's after your SPAM filter
has done its best to spare you from the majority of the onslaught. But do you really trust
your SPAM filter? Don't you occasionally check the SPAM folder to see if something
important didn't slip through?
How many email lists or ezines have you subscribed to that were once relevant to your
work, but are now just sending your irrelevant commercial offers? But since they once
contained valuable information you stay on the subscription list because there may be
something useful yet to come.
When you search or browse the web you are constantly bombarded with ads that are
tailored to appear to be relevant to what you are looking for. Since there might be something
useful in these offers, you click on the ads. Leading to even more unsolicited information
that you need to evaluate and process.
All this adds up to increasing amounts of unsolicited information that you need to deal with,
just to get to the information that you have requested and really need.
#3 ' Speed of New Information Accelerates

2. Back when the majority of your information was delivered by the postman and the
newspaper boy once a day, keeping up with the information flow was not a big problem.
Today, the analogy of drinking from a fire hose pales in comparison to the flood of
information rushing at you from all directions.
Not only has the speed of delivery increased over time, but it continues to accelerate,
creating an exponential effect.
#4 ' Value of Information Plummets
The information age was based on the principle that information was scarce and valuable.
In the Attention Age with a glut of information available, the perceived value quickly
approaches zero. This applies indiscriminately to all information since we have no effective
mechanisms to evaluate what is truly important, what is simply redundant and what is plain
junk.
All marketers of information products should be gravely concerned about this trend. How
can you sell products at a profit in the future when the perceived value of all information is
$0?
Furthermore, it will probably not take long before people realize that some information is
worth less than $0. Given that our attention is the most scarce and valuable resource in the
Attention Age, processing and evaluating information comes at a severe cost. This cost
should be deducted from the previously perceived value of the information, to arrive at its
true value.
#5 ' Amount of Contradiction Increase
With a thousand voices screaming at you, who do you trust? The one with the loudest
voice? The one with the largest group of supporters? How do you evaluate contradictory
information in a subject that you are just beginning to research?
In previous ages the number of information sources was significantly smaller, even orders of
magnitudes smaller. Back then, these information sources assumed the role of an authority
since they practically had a monopoly on information distribution. Think about your old
hometown newspaper. What they printed was universally accepted as 'the truth'.
#6 ' Our Information Needs Increase
'The one with the most money wins' has been replaced by 'the one with the most
information wins'. If you know something about the market that your competitor doesn't,
then you have an advantage. This information arms race leads to an ever increasing
appetite for more information. Which of course feeds into the previous bullets in a vicious
circle.
These bullets were inspired by Rich Schefren's recent report: The Attention Age Doctrine. A

3. following article will deal with strategies for surviving information overload.
Hiring a web designer to come up with the custom solution that you need can set you back
a few thousand bucks. But you can do the whole thing yourself and make it drag and drop
simple for mere pennies with a tool like Breezy Websites. See http://breezywebsites.com
for details!
WEB_DESIGN_PROGRAM : End of Part I
Web_Design_Program : Part II
5 Ways Microsoft Dynamics CRM V3.0 Can Save Your Small Business Time And Money
A solid knowledge of your customers is vital to succeed in today's modern information
driven business world. Small businesses are widely considered to provide a better customer
service because the decision makers are closer to their clients than in much larger
companies. Managing customer relations has grown increasingly complicated as market
forces and trends change at a much faster rate than in the past, and with the internet
revolution, that is set to continue and accelerate.
Microsoft Dynamics CRM 3.0 Small Business Edition is designed to work with other
Microsoft applications such as Microsoft Small Business Server 2003, Outlook, Word, Excel
and Publisher. Working together, the Microsoft Dynamics Suite greatly helps your staff to
build closer customer relationships and achieve new levels of productivity and profitability.
Here are 5 ways Microsoft Dynamics Suite can help your small business save time and
money:
1. Centralize all your customer information
Microsoft Dynamics Suite captures all customer contact information from your sales,
marketing and support sections of your business and houses the information in a central
repository. Microsoft Dynamics CRM v3.0 provides instant access to whoever needs the
information, wherever they are and when they need it. This reduces costs by minimizing
non-productive time wasted, increases profitability by maximizing cross-selling opportunities
and enhances customer relations with a more personalized approach from all staff in
contact with customers.
2. Protect your customer information
Microsoft Dynamics CRM v3.0 has built-in security features to ensure your customer
information is protected and kept confidential. Employees are only given access to that

4. information on a customer that is required for the role they need to perform. By combining
Microsoft Dynamics CRM v3.0 with Small Business Server, a powerful firewall is provided
that allows mobile employees and remote locations to have secure and enhanced access to
customer information while out of the office. The ability for mobile and remote workers to
access customer information out of the office allows them to continue to be supported and
productive as well as spend more time where they need to be ' with customers and
prospects.
3. Integrate with Microsoft Office Outlook
Microsoft Dynamics CRM v3.0 has been designed with Outlook in mind, and can be
enabled to let your employees work directly from their Outlook email client. This close
integration with Outlook and other Microsoft applications such as Word and Excel means
that all staff with client contact can look up customer information, manage email
communications, arrange appointments, record customer and prospect contacts from within
Outlook and share this across the business with the Microsoft Dynamics Suite. This makes
staff more productive, generating greater revenues and reducing time wastage dealing with
administrative customer affairs.
4. Tailor Microsoft Dynamics Suite to your small business
The Microsoft Dynamics Suite contains a configuration wizard so you can tailor the
customer relationship software solution to meet the particular needs of your business. You
can customize and modify forms, construct your own data entry fields and arrange how
information is to be presented while an intuitive engine allows for automation of repetitive
tasks. An alert system raises flags when you need to perform a task so nothing need ever
fall down between the cracks.
Microsoft Dynamics Suite is an out-of-the-box solution that is quickly and cheaply
implemented while maintenance costs are also minimal. The Microsoft Dynamics Suite is
also scaleable to meet the future demands of your business with additional features that
can be added as and when the need arises.
5. Fast and simple implementation gets you up and running quickly
Microsoft Dynamics CRM v3.0 has a very fast and simple set-up to speed up productivity
and profitability, this minimizes business disruption. For existing users of Microsoft Office
applications, the customer relationship software solution is readily adopted by your staff as
it has been designed to look and feel like all other Office applications so use is intuitive.
This minimizes the costs of implementation and user adoption while at the same time
increases productivity with minimal business disruption and faster adoption by employees.
Hiring a web designer to come up with the custom solution that you need can set you back
a few thousand bucks. But you can do the whole thing yourself and make it drag and drop
simple for mere pennies with a tool like Breezy Websites. See http://breezywebsites.com
for details!

5. WEB_DESIGN_PROGRAM : End of Part II
Web_Design_Program : Part III
5 Ways Microsoft Dynamics CRM V3.0 Can Save Your Small Business Time And Money
A solid knowledge of your customers is vital to succeed in today's modern information
driven business world. Small businesses are widely considered to provide a better customer
service because the decision makers are closer to their clients than in much larger
companies. Managing customer relations has grown increasingly complicated as market
forces and trends change at a much faster rate than in the past, and with the internet
revolution, that is set to continue and accelerate.
Microsoft Dynamics CRM 3.0 Small Business Edition is designed to work with other
Microsoft applications such as Microsoft Small Business Server 2003, Outlook, Word, Excel
and Publisher. Working together, the Microsoft Dynamics Suite greatly helps your staff to
build closer customer relationships and achieve new levels of productivity and profitability.
Here are 5 ways Microsoft Dynamics Suite can help your small business save time and
money:
1. Centralize all your customer information
Microsoft Dynamics Suite captures all customer contact information from your sales,
marketing and support sections of your business and houses the information in a central
repository. Microsoft Dynamics CRM v3.0 provides instant access to whoever needs the
information, wherever they are and when they need it. This reduces costs by minimizing
non-productive time wasted, increases profitability by maximizing cross-selling opportunities
and enhances customer relations with a more personalized approach from all staff in
contact with customers.
2. Protect your customer information
Microsoft Dynamics CRM v3.0 has built-in security features to ensure your customer
information is protected and kept confidential. Employees are only given access to that
information on a customer that is required for the role they need to perform. By combining
Microsoft Dynamics CRM v3.0 with Small Business Server, a powerful firewall is provided
that allows mobile employees and remote locations to have secure and enhanced access to
customer information while out of the office. The ability for mobile and remote workers to
access customer information out of the office allows them to continue to be supported and
productive as well as spend more time where they need to be ' with customers and
prospects.

6. 3. Integrate with Microsoft Office Outlook
Microsoft Dynamics CRM v3.0 has been designed with Outlook in mind, and can be
enabled to let your employees work directly from their Outlook email client. This close
integration with Outlook and other Microsoft applications such as Word and Excel means
that all staff with client contact can look up customer information, manage email
communications, arrange appointments, record customer and prospect contacts from within
Outlook and share this across the business with the Microsoft Dynamics Suite. This makes
staff more productive, generating greater revenues and reducing time wastage dealing with
administrative customer affairs.
4. Tailor Microsoft Dynamics Suite to your small business
The Microsoft Dynamics Suite contains a configuration wizard so you can tailor the
customer relationship software solution to meet the particular needs of your business. You
can customize and modify forms, construct your own data entry fields and arrange how
information is to be presented while an intuitive engine allows for automation of repetitive
tasks. An alert system raises flags when you need to perform a task so nothing need ever
fall down between the cracks.
Microsoft Dynamics Suite is an out-of-the-box solution that is quickly and cheaply
implemented while maintenance costs are also minimal. The Microsoft Dynamics Suite is
also scaleable to meet the future demands of your business with additional features that
can be added as and when the need arises.
5. Fast and simple implementation gets you up and running quickly
Microsoft Dynamics CRM v3.0 has a very fast and simple set-up to speed up productivity
and profitability, this minimizes business disruption. For existing users of Microsoft Office
applications, the customer relationship software solution is readily adopted by your staff as
it has been designed to look and feel like all other Office applications so use is intuitive.
This minimizes the costs of implementation and user adoption while at the same time
increases productivity with minimal business disruption and faster adoption by employees.
Hiring a web designer to come up with the custom solution that you need can set you back
a few thousand bucks. But you can do the whole thing yourself and make it drag and drop
simple for mere pennies with a tool like Breezy Websites. See http://breezywebsites.com
for details!
WEB_DESIGN_PROGRAM : End of Part III

7. 3. Integrate with Microsoft Office Outlook
Microsoft Dynamics CRM v3.0 has been designed with Outlook in mind, and can be
enabled to let your employees work directly from their Outlook email client. This close
integration with Outlook and other Microsoft applications such as Word and Excel means
that all staff with client contact can look up customer information, manage email
communications, arrange appointments, record customer and prospect contacts from within
Outlook and share this across the business with the Microsoft Dynamics Suite. This makes
staff more productive, generating greater revenues and reducing time wastage dealing with
administrative customer affairs.
4. Tailor Microsoft Dynamics Suite to your small business
The Microsoft Dynamics Suite contains a configuration wizard so you can tailor the
customer relationship software solution to meet the particular needs of your business. You
can customize and modify forms, construct your own data entry fields and arrange how
information is to be presented while an intuitive engine allows for automation of repetitive
tasks. An alert system raises flags when you need to perform a task so nothing need ever
fall down between the cracks.
Microsoft Dynamics Suite is an out-of-the-box solution that is quickly and cheaply
implemented while maintenance costs are also minimal. The Microsoft Dynamics Suite is
also scaleable to meet the future demands of your business with additional features that
can be added as and when the need arises.
5. Fast and simple implementation gets you up and running quickly
Microsoft Dynamics CRM v3.0 has a very fast and simple set-up to speed up productivity
and profitability, this minimizes business disruption. For existing users of Microsoft Office
applications, the customer relationship software solution is readily adopted by your staff as
it has been designed to look and feel like all other Office applications so use is intuitive.
This minimizes the costs of implementation and user adoption while at the same time
increases productivity with minimal business disruption and faster adoption by employees.
Hiring a web designer to come up with the custom solution that you need can set you back
a few thousand bucks. But you can do the whole thing yourself and make it drag and drop
simple for mere pennies with a tool like Breezy Websites. See http://breezywebsites.com
for details!
WEB_DESIGN_PROGRAM : End of Part III