Learn how to increase the quality of your website traffic to convert leads faster and make more money. Pre-qualify leads by ensuring only high quality leads are attracted into your sales funnel and pushed through each of its four stages through to conversion. Learn how to create raving fans out of paying customers so they become cheerleaders and ambassadors for your brands. Make more sales. Make more money! Special FREE downloads included! Presented originally as a part of Social Media Week Chicago September 2014 #SMWChicago #SMWFixYourFunnel

1. Fix Your Funnel
How to Attract High Quality Leads
© 2014 Building Bridges Consulting – All Rights Reserved @BuildBridgesChi

2. About Building Bridges Consulting
 Specialize in TRANSFORMING DREAMERS INTO SUCCESSFUL ENTREPRENEURS
 Small business consulting, executive coaching, and corporate training form
 Partner with small business owners, aspiring entrepreneurs, and nonprofit
leaders
 Bridge the gap between where you are now and where you need to be to
build a successful, sustainable, and profitable business model
 Services include: management consulting, executive coaching, corporate
training, workforce development, legal services, tax consulting, marketing,
strategic planning, and much more…
© 2014 Building Bridges Consulting – All Rights Reserved @BuildBridgesChi

3. What is a sales funnel?
 A graphic depiction of the sales process
 Used to visually identify opportunities and inefficiencies in the process
© 2014 Building Bridges Consulting – All Rights Reserved @BuildBridgesChi

4. The Sales Funnel
 4 Stages
 Awareness – attract target audience
 Demonstration – show value
 Conversion – make sales
 Recruitment – get referrals
© 2014 Building Bridges Consulting – All Rights Reserved @BuildBridgesChi

5. Awareness
 Low-cost methods to:
 Increase exposure
 Build credibility
 Showcase your brand
 Conduct Market Research
 How do you attract your target market?
 Blog posts
 Networking events
 Billboards
 Speaking engagements
 Chat and messenger tools
© 2014 Building Bridges Consulting – All Rights Reserved @BuildBridgesChi

6. Demonstration
 Deliver FREE content to:
 Showcase your skills
 Position yourself as an expert
 Become the go-to resource
 Give freely but keep them wanting more
 How do you show value?
 Articles
 Blog posts
 Write a book
 Answer questions
 Interact on social media
© 2014 Building Bridges Consulting – All Rights Reserved @BuildBridgesChi

7. Conversion
 Push prospects into paying customers
 Build a relationship
 Establish trust and rapport
 Wow your subscribers
 Hone in on needs (their “why”)
 Make it EASY!
 What products and services will make sales?
 eBooks
 Books
 Classes
 Events
 Consulting
© 2014 Building Bridges Consulting – All Rights Reserved @BuildBridgesChi

8. Recruitment
 Turn customers into raving fans
 Deliver excellence
 Fulfill promises
 Celebrate loyalty
 Make it EASY!!!
 How do you get referrals?
ASK!!!
 Incentive reward programs
 Sales discounts
 Loyalty bonuses
© 2014 Building Bridges Consulting – All Rights Reserved @BuildBridgesChi

9. Automate Your Sales Funnel
 Make money faster and with one-time efforts
 Tools
 Facebook Scheduler
 HootSuite
 TweetDeck
 Autoresponders
 Email Marketing Campaign Managers
 Customer Contact Management Systems
 Customer Relationship Management (CRM)
© 2014 Building Bridges Consulting – All Rights Reserved @BuildBridgesChi

10. Analyze Your Sales Funnel
 What is the goal of your sales process? What do you intend to happen?
 What is happening now? Is your sales process currently meeting its goal? Why
or why not?
 What actions are needed to ensure the goal is met? What resources are
required for each action?
 What does success look like once goals are met? What tests should be
conducted to determine success? What measures should you use?
CLICK TO GET OUR FREE Sales Funnel Analysis Worksheet!
© 2014 Building Bridges Consulting – All Rights Reserved @BuildBridgesChi

11. Remember!
 Deliver excellence in customer service
 Focus on adding value
 Use social media to boost website traffic
 Automate whenever possible
 Keep it RELEVANT!!!
Get your FREE 30-Minute Strategy Session to discuss how to fix your sales funnel!
© 2014 Building Bridges Consulting – All Rights Reserved @BuildBridgesChi