1. by Nandakumar R
Oct 2012
A Crash Course on Creativity
Professor Tina Seelig – Stanford University
Nandakumar R - Stanford Oct ' 12 Class (A crash
Course on Creativity by Prof Tina Seelig - Stanford
University) 1

2. Nandakumar R - Stanford Oct ' 12 Class (A crash
Course on Creativity by Prof Tina Seelig - Stanford
University) 2

3. Nandakumar R - Stanford Oct ' 12 Class (A crash
Course on Creativity by Prof Tina Seelig - Stanford
University) 3

4. Observation Experience
Before U Environment Personnel Products Customers Other
Enter D Store Observations
Inviting, Warm & Cold Average Colourfull Customers Special
Observation Experience
Brand with soothing Salespeople display come with festive
name, lighting, age of 20-30 and colour family & decorations,
Colourfull Crowded or yrs & gender scheme for friends or discounts,
display, sparse ratio product lonely. 25- additional
Discounts. merchandise, differing to groups 100% services,
perceived stores. with or purchase & shop in
shopping Salespeople without spend shop, unique
experience. choose to price tags minutes or ambience,
approach & with or hours colour
customer. without depending scheme.
demo on the
store.
Nandakumar R - Stanford Oct ' 12 Class (A crash
Course on Creativity by Prof Tina Seelig - Stanford
University) 4

5. Nandakumar R - Stanford Oct ' 12 Class (A crash
Course on Creativity by Prof Tina Seelig - Stanford
University) 5

6. Insights on Observation Experience
Before U Environment Personnel Products Customers Other
Enter D Observations
Store
Bold Tag Different Intelligent Easy Customers Customers
lines & layouts & salespeople navigation spend are invited to
Insights on Observation
Bright ambience & deployed & helps more where spend their
colourfull unique to that as per target impulse there is entire
display store. crowd. purchase. variety of shopping in
choice & one store
display of rather than
price tag. multiple
Experience
stores.
Nandakumar R - Stanford Oct ' 12 Class (A crash
Course on Creativity by Prof Tina Seelig - Stanford
University) 6

7. Nandakumar R - Stanford Oct ' 12 Class (A crash
Course on Creativity by Prof Tina Seelig - Stanford
University) 7

8. Observation Data
https://docs.google.com/open?id=0BxZWH1
cIIY4abEtFODEwUlp2QTg
Nandakumar R - Stanford Oct ' 12 Class (A crash
Course on Creativity by Prof Tina Seelig - Stanford
University) 8

9. Thank You – Nandakumar R
Nandakumar R - Stanford Oct ' 12 Class (A crash
Course on Creativity by Prof Tina Seelig - Stanford
University) 9