Social media has become an integral component of any communications and marketing strategy. With more platforms emerging daily, creating bite-sized content on a consistent basis has become a full-time job. We took a look back at our best social media content from 2015.

1. CNW'S BEST OF 2015:
SOCIAL MEDIA

2. Social media has become an integral component
of any communications and marketing strategy.
With more platforms emerging daily, creating bite­
sized content on a consistent basis has become a
full­time job.
We took a look back at our best social media
content from 2015

3. Welcome to the Social Media team: population, you!
In our post, 7 TIPS FOR THE ONE PERSON SOCIAL
MEDIA TEAM, we looked at seven ways you can scale
down your social media promotion while maintaining
success

4. Like any communications tool, hashtags must be used
effectively
In HOW TO BE HANDY WITH HASHTAGS, we shared
some best practices for including hashtags in your social
media planning

5. Your social media effectiveness really comes down to
how much interaction you drive
From our FOUR SUREFIRE WAYS TO CREATE
CONTENT THAT GETS SHARED post, implementing a
few strategies will maximize your chance of getting that
critical share

6. Whether you're a marketer or PR pro, Twitter has
become essential to your campaigns
In, TWITTER TOOLS YOU MAY NOT BE USING (AND
WHY YOU SHOULD START), we break down the
features build right into the platform that you shouldn't
overlook

7. Communications pros can drive more engagement by
applying their unique skills to LinkedIn
Find out how to make the most of your profile page
from our post, LINKEDIN BEST PRACTICES FOR
CORPORATE COMMUNUICATIONS PROS.

8. Our white paper, TIPS FOR CREATING A NEWS
RELEASE THAT MAXIMIZES SOCIAL SHARING, will
help you enhance client brand presence and better
prove the value of your social media strategy

9. Our eBook, CRISIS COMMUNICATIONS PLANNING
IN THE AGE OF SOCIAL MEDIA, will break down the
essentials for an effective crisis communications plan
and how social media fits into it

10. So what campaigns delivered exceptional social?
CFI took readers aboard a research icebreaker in a way
word couldn't in it's campaign, A MULTIMEDIA TOUR
OF CANADA'S RESEARCH ICEBREAKER.
The campaign included stunning video and a highly
sharable infographic

11. What were your favourite social media tips from 2015?
Tweet us @CNWGroup

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