Balancing Content & Big Data to Power PR Results will discuss: - The rise of the data driven CMO - How to more effectively communicate what you want to see to your PR team - Differences in the types of reports you will see from your PR team and your demand generation team Webinar Link: http://e.prnewswire.com/PRN-Big-Data-to-Power-PR-Results-On-Demand-LP.html?LSP=20K&LS=PRN-Webinar&LSC=Big-Data?tc=slideshare

1. #PRBIGDATA

2. #PRBIGDATA
What are the changes in PR & marketing data?
Availability of high VOLUME and high COMPLEXITY of low level
data, due to changes in the process of information exchange –
(listening, sharing and analyzing information) at high SPEED.
2,265
Tumblr Posts
2,763
Instagram Posts
10,238
Tweets
2,434,173
Emails Sent
50,909
Google
Searches
108,978
YouTube Videos
Every second there are…

3. #PRBIGDATA
Agenda
PR Content
Big Data
PR Results
- Digital content strategy using big data
- Actionable PR & marketing goals
- Manage CMO’s, clients,
and stakeholder’s data
expectations
- Show effectiveness in
PR & marketing plans
- Measure and analyze results

4. #PRBIGDATA
WEBINAR:
“Generating Content
Discovery with Syndicated
Distribution”
Watch the Recorded Webinar Now

5. #PRBIGDATA
Not everything that counts can be
counted, and not everything that can be
counted counts.
Measure what matters

6. #PRBIGDATA
303333535864
585
@JW_Gordon
@name
@McK_mktgsales
@HugoSarrazin
@LareinaYee
@name
@davidedelman
@eric5555
Top 8: Avg monthly Twitter follower growth
Data
“My client CEO wanted
the entire senior team
to grill me. I showed up
with the article and it
really helped. It
changed the whole tone
of the conversation.”
Stories+
Impact is about data and stories

7. #PRBIGDATA
Percent of interviewed authors
Aware-
ness
Generates conference invite
Helps maintain existing relationships
Builds awareness
Competitive differentiator
Client drives conversations/confirms
engagements
Anecdotes  “Anecdata”
Invites to speak with clients
Builds credibility
Outreach from client
Secure client attendance at
internal events
Consi-
deration
Evaluation

8. #PRBIGDATA
Web
traffic
Share of
voice
Video
Site
visitor
survey
Testing
Social
media
Author &
speaker
interviews
A 360o view
of impact
Newsletter
It requires a lot of things coming together

9. #PRBIGDATA

10. #PRBIGDATA

11. #PRBIGDATA

12. #PRBIGDATA

13. WEBINAR:
“Generating Content
Discovery with
Syndicated
Distribution”
Watch the Recorded Webinar Now
Watch the recorded
webinar for more,
including insights from
Jennifer Smiga of
Marketing Rival and
Barr Seitz of McKinsey
& Company.