1. 12/9/10 Slide 1 IntroductiontoKenCall December 2010

3. Former Managing Director of Consolidated Warehouses Ltd., Foursquare Logistics Ltd.

5. Former Consultant of The Boston Consulting Group

6. Former Vice President Qwest Communications - $1bn responsibility

7. Former Sales Executive at different US companies

9. Retired Head of Bank One New York Office

10. 25 years banking industry experience

12. 16 Years of experience in the field of Software Development, System Adminstration and Network Management

13. Former Group Software Development Manager at Software Technologies LtdSlide 2

15. Outbound Sales

16. Customer service

17. Tech support

18. Help Desk support

19. Lead generation

20. Market surveys

21. Incident Reporting

22. Voice Transcription

23. Data entry

24. Database clean up

25. Word processing

27. Customer Activation

28. Customer Retention

29. Customer Acquisition

31. Training and incubation

32. Production management

33. Quality monitoring

34. Quality

35. Reliability

36. Focus

37. Effectiveness

39. Reporting and escalation

40. On site client hosting

41. Constant reviews

42. Redundancy

43. IT support

44. Network monitoring

47. Multi cultural and multi lingual.

48. Technically capabilities.

50. All employees expect to work hard.

52. Large labor pool and jobs are scarce

53. Extensive investment in education and trainingHigh Retention Rates Strong work Ethic Slide 5

54. Some of KenCall‘sPast and Present Clients Confidential Slide 6

55. ...Strong Believers... Slide 7 Has received an Equity investment from April 2007, Nairobi

56. ...Received Powerful Endorsements... Slide 8 “KenCall is one of the reasons the Kenyan economy grew over 6% last year.” Thomas Friedman (Author of “The World is Flat”) in the New York Times

57. …Internationally Renowned Awards… Slide 9

59. The caseis now taught to second year students of the Harvard Business School MBA program in its International Entrepreneurship Class.

62. Farms are inefficient

63. Limited access to essential information

64. High reliance on traditional practices

65. Huge gap between cutting-edge and traditional agricultural practices

66. Rapid increase in mobile phone penetration in sub-Saharan Africa

67. The majority of rural households have access to mobile phones

68. Air time prices are decreasing

69. Call centers now allow two-way information flow

70. Enormous potential to grow the BPO sector in KenyaFarms are traditional and inefficient Advanced advice is now only a phone call away

72. Deliver service more efficiently than traditional face-to-face methods: anytime availability, quality assurance of content and delivery systems.

74. Efficient agricultural practices

75. Value chain information

76. KARI

77. Infonet Biovision

78. aWHERE

79. ACDI VocaAccess expert advice via mobile phone MA in agriculture, 2-3 years of field experience

81. Gain a better understanding of the questions/ products demanded from farmers

82. 20,000 farmers registered, 25,000 questions raised (Actual: 20,184 subscribers, 27,783 questions)

83. Gain a better understanding of in-demand questions/ products for launch stage

84. Set-up operations for launch stage

85. 25,000 farmers registered.

86. 37,000 questions raised

87. Test of commercialisation concept

88. Long-term sustainable business model

89. Business plan for the next year of operations (proposed)

90. Set-up the project and operations successfully

91. Launch the service

92. Collect feedback from user groups12/9/10 Slide 14

93. Almost 25,000 Farmers Registered 12/9/10 Slide 15 Phase 3: Pilot Phase 1 & 2: Set up and Test Phase 4: Launch

94. Almost 37,000 Questions captured 12/9/10 Slide 16 Phase 3: Pilot Phase 1 & 2: Set up and Test Phase 4: Launch

95. Our Farmer’s Profile Achievements: Identified profile of the customer : A male farmer with a household size of less than 5 people. His farm is small – no more than 2 acres. He grows cereals and has livestock on his farm. 55% of farmers with a total cultivated land size of 2ac or less 69% of registered farmers are male Slide 17 12/9/10

96. Distribution location of our farmers 12/9/10 Slide 18 36% 12% 7% 0% 8% 35% 1% 1%

97. What our farmers are asking? 12/9/10 Slide 19 Animals Crops

101. Where and how to get the InputsSlide 20

102. Quality KPIs. Repeat usage. Percentage of regular users increased from 5,5% to 12,5%. Turn-around time. Percentage of questions answered real-time increased from 53% to 87%. Inbound/outbound calls ration increased from 0,45 to 0,79. Subscribers who asked n number of questions: Slide 21 12/9/10

104. Animals

105. Weather

107. Research

109. Appointments

111. Min. of Ag

112. Donors

113. Cross Subsidy from M-Kilimo

114. Fertilizers

115. Pumps

116. Seeds

117. Banks

118. Insurance

119. MFI’s

120. Marketing

121. Media

122. NGO’s

123. Donors

124. Government

126. Areas of improvement Focus on increasing size of database to make it more attractive to the “Big Wigs” of agriculture Product Development Introduce a “training” arm to M-Kilimo. Utilize experts to create “training” sessions for farmers on entrepreneurship, farm management, loan management and increasing farm productivity. Test other forms of marketing Television Advertising Banner Advertising Push further on Word of Mouth advertising. 12/9/10 Slide 24

127. Vision: Future Growth Areas Facilitate development of local skills and organizations and links with other programs and institutions 2. Transfer new technologies to farmers and rural people 3. Address problems of diverse groups of rural people, including commercial farmers, women, resource poor farmers, youth, and non-farm populations 4. Address public interest issues in rural areas: resource conservation health and food security monitoring agricultural production monitoring food safety, nutrition and family education Youth development 12/9/10 Slide 25

128. Vision: Other countries have expressed a huge interest 12/9/10 Slide 26 Rwanda Uganda Ghana

130. Banks & MFI’s

131. Agri- Partners

132. Research Institutions

133. Governments

134. Insurance

135. Supermarkets

136. Hotels

137. Pharmaceuticals

138. TransportETC