28. The key differentiator is DATA. With Transcontinental powered technology, our publishers receive an impressive amount of consumer statistics not previously available with any other application on the market. In-depth online analytics and sales information will help publishers understand who their online customer is, what they are purchasing and which titles are performing. In addition, the publisher’s content is now securely hosted on Transcontinental servers with full security and built-in universal distribution to all selected Online Bookstores from one file location. For Online Bookstores, Transcontinental provides properly pre-formatted files, advanced marketing tools such as Page-Flip Previews, and direct download links for use in their eCommerce systems. The files delivered are market ready - no extra work or investment required. The Differentiator