1. Campaign Prioritization

2. Why?

3. Value of prioritization Focus Shared understanding Clear expectations Departmental collaboration

4. What it doesn’t mean Low priority campaigns are not important Your work is less valued Campaigns won’t get support

5. 3 level evaluation Chapter campaigns Action Index vs. Funding Campaign impact matrix

6. 2011 Process

9. 2010 Campaign Impact Matrix

10. Results: 2011 Priorities RAP NTA KYH20 OFG Ocean Ecosystems Beach Preservation Water Quality Beach Access

11. 2012 Prioritization

13. Top Chapter Campaign Areas

15. Campaign Beginning, middle & end Target -> decision maker Outcome: victory or loss

16. Program Ongoing No victory (as we define it) Can have the ground results Can lead to campaigns

18. 2011 Campaign Impact Matrix

19. Additional considerations? Campaign timelines Controversy (NTA, MPAs) Membership Conservation value ….