Digital media for marketing meeting 2011

Digital Media Update ,[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A ‘Bit’ of Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Time it took for media to become mass media: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Digital class divide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TV according to Digital Natives ,[object Object],[object Object],[object Object]

Viewer behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mixing the physical and the digital world ,[object Object]

Augmented Reality - iButterfly ,[object Object]

Augmented Reality - adidas ,[object Object]

Key aspects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Banners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

E-mail newsletter ,[object Object],[object Object],[object Object],[object Object]

Social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social media – Starbucks on Facebook

Social media - Twitter ,[object Object],[object Object],80s Assuh att avsnitt avsnittet BLANK bli boda BretEastonEllis café Chuckhar copia copiado det durbaniser episode ett fel förhoppningsvis glamourama glomde going Haha har inatt inför inte it-bag jag Kate kollar leído målgrupper maskingevär massor måste med michaelaforni mig min mitt mood När ner nya nytt och ondineta Park party Punk Review riktiga riktigt såg sängen skäms skriva Slösurfar snacket snart som spontant Sweden Syns tror TV3 underverk VADzolquintero vestido vet vill yeah Zethraeus zolquintero

Social Media - The Influencers ,[object Object],[object Object],[object Object],[object Object]

Social Media - The Influencers: Bloggers ,[object Object],[object Object],[object Object]

Widgets ,[object Object],[object Object]

To Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Insights continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

But, you could disregard all this because: ,[object Object]

Digital media for marketing meeting 2011

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