![“…to practice in all things a certain sprezzatura [nonchalance], so as to conceal all art and make whatever is done or said appear to be without effort and almost without any thought about it.” Baldassare Castiglione](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Sprezzatura
- 2. “…to practice in all things a certain sprezzatura [nonchalance], so as to conceal all art and make whatever is done or said appear to be without effort and almost without any thought about it.” Baldassare Castiglione
- 3. It's how we want technology to work instead of how we don't want it to work.
- 4. The best applications and interfaces are so simple they "appear to be without effort" and are able to allow users to go about their business "without any thought about it”.
- 6. Understanding customers needs and wants
- 8. Taking advantage of platforms people are already using
- 9. Coding well
- 12. Good magazine: Open Data
- 13. Lauren manning: Food consumed
- 14. Lauren mannin: french fry consumption
- 15. Vizualize.me
- 16. Gapminder.org
- 17. Hunch.com
- 18. Hunch.com
- 19. Corey: thoughtful meter
- 21. SPREZZATURa:TheNonchalance Is In The Details
- 23. Forget about saving files. It remembers.
- 25. You are remembered and understood
- 26. Your location plays a role in the information you are presented
- 27. The technology works simply
- 29. A picture is worth 1000 words
- 32. “Reading a report is like drinking cement”
- 34. SPREZZATURa:Corey, Coffee, and Cars
- 35. ZIPcar
- 36. OnStar
- 37. Ford Fiesta
- 38. Starbucks
- 39. LigaMasiva