1. Kellogg’s Digital
Presentation
Strategy
By: Chris Milliken

2. Target Audience
 Ages
17 to 25
 Target age group
could be
expanded
 Age group who
increasingly
neglects breakfast

3. Spokes Persons
Shatner
Phelps

4. Campaign



Beneficial implications
of breakfast
Narrow and deep
product line
Breakfast On-the-go
bars

5. Deep Product Line

6. Big Idea
 Kellogg's
big idea is to market to the
target age group of 17 to 25 year olds
that breakfast is a vital meal of the day
 Eating Kellogg's breakfast products
provide benefits such as higher
metabolisms
 Leads to weight loss

7. Tools & tactics
 Reaching
audience
 Marketing
 SEO


the
Google ad words
Social Media

8. Measurement tactics
 Google
Ad words
 Google Analytics


Pay per click
$10,000 / month

9. Budget
 Kellogg’s
needed more bang for buck
 Increased marketing and advertising
budget by $250,000
 Nearly Billion dollar budget

10. Summary
• Reach audience of ages 17 to 25
• Remind audience of deep product line that is offered
• Reach audience frequently, and remind all of health
benefits. (metabolism)