Safe Driving Promotion

1. TEXTING WHILE DRIVING
“It Can wait”
May 2012

2. Approximately 6,000 deaths a year or 18 deaths each day are
caused by texting and driving.
Texting and driving results in a further half a million injuries per year
2

3. Texting while driving is generational:
•37% of drivers ages 18 to 27 admit to texting while driving.
•14% of 28 to 44 year olds admit to texting while driving
•2% of 45 to 60 year olds, admit to texting and driving.
Texting and Driving Statistics
3

4. Over 75% of the teen population own cell phones and state that
texting is their primary means of communication.
A teen sends an average of 100 texts each day. (An average of 1 every 10
minutes of waking hours)
More than one trillion texts were sent worldwide in 2011.
4

5. Texting and Driving Statistics
57% of teens state that their cell phones are the key to their social
life and texting is vital.
5

6. Texting and Driving Statistics
Teens feel pressured in today’s society to keep up with ongoing trends
Peer pressure to do what everyone else is doing.
6

7. Texting and Driving Statistics
Teens freely admit that texting is their number one driver distraction.
When a driver texts while driving, his reaction time will decrease by 35%
When texting, steering capability goes down by 91%.
A driver is 23 times more likely to get into a car accident while
driving and texting.
Simply turning off a cell phone or simply muting the sound can actually reduce the
risk of accident by texting and driving by 50%.
7

8. Texting and Driving Statistics
21% of fatal car crashes of teens between the ages of 16 and 19
were a result of texting and driving.
This rate is expected to grow by 4% each year.
8

9. Texting and Driving Statistics
Texting and Driving is an issue for everyone
Even if you don’t text and drive, you’re on the road with people who do
9

10. Video
AT&T Don’t Text While Driving Documentary
Full Video (10 Minutes)
http://youtu.be/DebhWD6ljZs?t=3s
Short Excerpt (3 Minutes)
http://www.youtube.com/watch?v=mjc_0JBlRgE&feature=relmfu
10

11. w w w .slccorporat elearning.ca
St. Lawrence College Centre for Corporate Learning
and Performance Improvement
100 Portsmouth Avenue, Kingston ON K7L 5A6