Made to stick: the science of adult learning.

Made to Stick Brian S. McGowan, PhD May 6 th , 2011

Made to Stick ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Made to Stick Lesson #1: What is Sticky?

Why are ‘we’ here: ,[object Object],[object Object],[object Object]

MTS: Calls to Action ,[object Object],[object Object],[object Object]

Example #1: How can this be stickier?

What is the AHRQ Study? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is the AHRQ Study? ,[object Object],A S B O

Made to Stick Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Made to Stick Model ,[object Object],U C C E S S

Made to Stick Lesson #2: Simple

SIMPLE Spotting and Communicating A Clear Message

Simple is Sticky ,[object Object],[object Object]

The Curse of Knowledge ,[object Object],[object Object],[object Object],[object Object],[object Object],Learners have a lot to say about how your messages are ‘transferred’

Need To Communicate ,[object Object],[object Object],[object Object],[object Object],What can we learn from the communication strategies of these highly skilled, high stress professions?

A Simple Roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object]

Simple is… ,[object Object],[object Object]

A Simple Exercise #1: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Made to Stick Lesson #3: Unexpected

UNEXPECTED Building a Treasure Map Experience for Learners

UNEXPECTED The IOM says our CE system is broken…. stay tuned to learn why it may be all YOUR fault…

The First Step of Knowledge Transfer ,[object Object],[object Object],[object Object],[object Object],[object Object]

Every ‘Aha!’ moment must be preceded with a ‘Huh?’ moment

An itch to be scratched… ,[object Object],[object Object],[object Object],Are your programs (communications) attracting attention or distracting attention?

Coming up on News at 11… ,[object Object],[object Object],Are your activities teasing or spoon-feeding the learners?

An Unexpected Exercise #2: ,[object Object],[object Object],[object Object],[object Object]

Made to Stick Lesson #4: Concrete

CONCRETE Use Pre-built Handles

Concrete is the easiest to embrace! (pg 129) Of all of the components of the MTS model… ,[object Object],[object Object]

Did You Ever Wonder… ,[object Object]

Concrete Concepts Are The Only Common Language ,[object Object]

Concrete Ideas are SMART ,[object Object],[object Object],[object Object],[object Object],[object Object],The Biology of Sticky The Velcro Number

Concrete Concepts Allow Learners To Understand And Learn ,[object Object],[object Object]

A Concrete Exercise #3: ,[object Object],[object Object],[object Object],Concrete Concepts Are Not Absolute: Know the Right Starting Point

Made to Stick Lesson #5: Credible

CREDIBLE Belief is The Gatekeeper to Memory

CREDIBLE Taking Advantage of Human Gullibility Since Antiquity Alternative Introduction:

Why Do We Believe Something ,[object Object],[object Object],[object Object],[object Object]

Why Do We Believe Something ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],non-modifiable vs modifiable factors

Friends, Family, & Authorities

Internal Credibility ,[object Object],[object Object],[object Object],… the most important thing to remember about using statistics effectively. Statistics are rarely meaningful in and of themselves. Statistics will, and should, almost always be used to illustrate a relationship…and learners should remember the relationship, not the numbers (pg 143)

Credible: Fueling Con-Artist Since Antiquity ,[object Object],[object Object],[object Object]

Made to Stick Lesson #6: Emotional

EMOTIONAL The Grease that Lubricates the Gears of Learning..

Getting from A to B to C ,[object Object],[object Object],[object Object],[object Object],[object Object]

3 Ways to Move an Audience? ,[object Object],[object Object],[object Object]

Use Emotional Triggers ,[object Object],[object Object]

Appeal to Self Interests ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Appeal to Self Interests ,[object Object],[object Object],[object Object],[object Object]

Appeal to Self Identity ,[object Object],[object Object],[object Object],[object Object],[object Object]

Made to Stick Lesson #7: Stories

STORIES The Immense Power of “Role-playing”

The Next Best Thing… ,[object Object],[object Object],[object Object]

Knowledge Transfer ,[object Object],[object Object]

Imagination = Simulation ,[object Object],[object Object],[object Object],[object Object]

What lessons did we learn? To Make Things Stick… S imple U nexpected C o ncrete C redible E motional S tories

Summary Everything can be made (more) rememberable.

Made to stick: the science of adult learning.

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