SDSU Social Media in Event Marketing and Planning
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The wonderful and democratic medium of social media offers many opportunities to increase attendance at your meeting or event. Using the ABC’s of social media to promote your meetings or events, it starts prior to the event with announcing. During the event you can broadcast to those at the event and those who couldn’t make it. After the event you can consolidate content to extend the life of the event and promote your next one.
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SDSU Social Media in Event Marketing and Planning
- 1. Social Media in Event Marketing and Planning September 13, 2014 Cris Canning CMP This information is confidential and proprietary and shall not be disclosed outside of SDSU, College of Extended Studies without (CES) authorization. Copyright 2014 Cris Canning
- 2. • Objectives Why use Social Media to promote meetings and events? How you can use it before, during and after the event. Which platforms shall I use? (free vs. paid) Blogs, apps and more. (c) 2014 Cris Canning CMP
- 3. (c) 2014 Cris Canning CMP
- 4. (c) 2014 Cris Canning CMP
- 5. What is Social Media? Think of social media as an umbrella term for web applications that allow users to share content and engage in two-way communication around various topics. Basically, if you can share and converse with others, we consider it a form of social media. (c) 2014 Cris Canning CMP
- 6. Before the event (c) 2014 Cris Canning CMP
- 7. (c) 2014 Cris Canning CMP
- 8. Study by Amiando • According to the study, which surveyed around 1,500 event organizers in Europe, North and South America, and elsewhere, 75 percent of respondents believe social media networks are very important marketing instruments and 82 percent are planning to increase their activity on social media. • Facebook, Twitter, and LinkedIn are the most popular platforms, with 78 percent saying they use Facebook, 56 percent on Twitter, and nearly half on LinkedIn. • The report also investigated how social media is used in the context of events. The majority, 58 percent, indicate the main goal of using social media is to publicize an event, with secondary goals of increasing awareness of the brand and creating a new information channel to replace an existing one such as email. (c) 2014 Cris Canning CMP
- 9. Promotion • So many hours and hands go into planning and organizing a successful event that oftentimes attendance building is left until the last minute causing even more anxiety. • Social media is not a replacement for everything you generally do to promote an event. (c) 2014 Cris Canning CMP
- 10. What else can you use it for? • Feedback on previous year’s event • Plan – poll your prospects (crowdsourcing) Content Speakers City Venue • Reaching out to presenters • Collecting RSVPs & Registrations • Reaching out to sponsor prospects (c) 2014 Cris Canning CMP
- 11. Key Points to Remember • Be a resource. • Be genuine. • Build community. • Peer promotion. • Key influencers. • Use everything. (c) 2014 Cris Canning CMP
- 12. • The majority of people are online especially those between the age ages of 15 to 40. • To these individuals socializing on social media websites i.e. social networking is not just a fad, a trend or a phase, it just a part life. • An average individual spends a minimum of 5 hours a week online – socializing, searching for information and purchasing items and services (c) 2014 Cris Canning CMP Profile
- 13. Legal Ramifications • Social media can be helpful or harmful. • Your attendees must be aware of the legal implications attached to anything they post online, especially if confidential. • Make sure during registration every attendee signs a social media policy statement and a media release. • Have your legal team create a social media compliance strategy. (c) 2014 Cris Canning CMP
- 14. (c) 2014 Cris Canning CMP
- 15. Before the Event (c) 2014 Cris Canning CMP
- 16. Event Website • Get it live as soon as the date & venue are confirmed. • The logistical elements can provide the bulk of your content while program details are being finalized. • Then build as more elements are set. • USP or value proposition (testimonials) • Don’t forget contact information such as phone, email, address and social media widgets. • Call to action (c) 2014 Cris Canning CMP
- 17. Event website templates • Eventor • Januas • Rocketick • Themetick • Eventsquare • Proevento • Expo18 • PressEvent (c) 2014 Cris Canning CMP
- 18. Before the event • Know they audience • Know channels available Timing of posts (c) 2014 Cris Canning CMP
- 19. Best/Worst Times to Post * • Facebook: Best times: Weekdays 6:00-8:00am and 2:00-5:00pm / Worst times: Weekends 10:00pm-4:00am • Twitter: Best times: Weekends 1:00-3:00 pm / Worst times: 8:00pm-8:00am • Google+: Best times: 9:00-11:00am / Worst times: 6:00pm-7:00am • LinkedIn: Best times: 7:00-8:30am, 5:00- 6:00pm / Worst times: Monday and Friday, 9:00am-5:00pm • Pinterest: Best times: Saturday, 2:00-4:00am and 8:00-11:00pm / Worst times: 1:00-7:00am and 5:00-7:00pm (c) 2014 Cris Canning CMP
- 20. Before the event • Create a hashtag • Set up social media platforms & tools • Create content • Using your speakers • Target influencers • Begin inviting • Create a countdown clock • Pace yourself (c) 2014 Cris Canning CMP
- 21. Create a Hashtag (#) • Hashtag are a way to tag their posts with keywords. • Do your research (HashAtIt, Hashtagify, Keyhole, Ritetag, Tagboard, etc.) • Organization’s name or event name (no year) • Keep it short • Twitter, Facebook, Instagram, Google+, Tumblr, Pinterest, YouTube, Vine (c) 2014 Cris Canning CMP
- 22. Content Marketing • Make each post, share, or tweet interesting and share-worthy. • Entice your audience. Show them why your event is the place to be. • Social media is about engaging and having a conversation. • Make your posts memorable and colorful and people will want to go to your event! • You will need your whole team on board if you want to truly make an impact on social media. ! (c) 2014 Cris Canning CMP
- 23. Using Your Speakers • Interview your speakers on the topic they’ll be presenting (podcast) • Create a special graphic for them to put on their own site. • Use links to and from their websites • FTC requirements • “Getting speakers and/or performers involved in creating content that will attract your potential audiences will push out quality, relevant content to the right audiences.” - Julius Solaris ( @ToJulius), Founder and Editor, Event Manager Blog (c) 2014 Cris Canning CMP
- 25. Target Influencers • They can do a lot of the work for you • Will reach a larger audience • Roll out the red carpet with social incentives • They will lend greater credibility to your event • Give them something to share (c) 2014 Cris Canning CMP
- 26. (c) 2014 Cris Canning CMP
- 27. At the Event (c) 2014 Cris Canning CMP
- 28. At the event • Select a social media monitor • Monitor & respond to comments • Produce as much content as possible • Take pictures to post, Video (timelapse) • Curate content • Appeal to those who couldn’t attend • Live stream (make sure there’s WiFi) • Twitter wall, Live blog • Contests (c) 2014 Cris Canning CMP
- 29. After the Event (c) 2014 Cris Canning CMP
- 30. After the event • More contests • Aggregate • Kudos • Summarize • Everything everywhere • Measure success (c) 2014 Cris Canning CMP
- 31. Platforms (c) 2014 Cris Canning CMP
- 32. Platforms • Facebook and Twitter are go to. • But don’t neglect Pinterest, YouTube, Instagram, Google+ and more. • Let technology help you. (c) 2014 Cris Canning CMP
- 33. Facebook Statistics (c) 2014 Cris Canning CMP
- 34. Facebook (c) 2014 Cris Canning CMP
- 35. Facebook (c) 2014 Cris Canning CMP
- 36. Facebook (c) 2014 Cris Canning CMP
- 37. Facebook - - Invite (c) 2014 Cris Canning CMP
- 38. Facebook (c) 2014 Cris Canning CMP
- 39. Facebook • Once you’ve created the event, go back to your personal page and invite people. • Post regularly with information that THEY want to hear, not that you want to promote. • Ask questions to engage (create a poll) • Include important links (website). • Add a Twitter widget to your FB page. • Link to Eventbrite. (c) 2014 Cris Canning CMP
- 40. Facebook (c) 2014 Cris Canning CMP
- 41. Twitter (c) 2014 Cris Canning CMP
- 42. (c) 2014 Cris Canning CMP
- 43. Twitter (c) 2014 Cris Canning CMP
- 44. Twitter (c) 2014 Cris Canning CMP
- 45. Twitter • SUPER Hashtags Short Unique Predictable Easy Recognizable (c) 2014 Cris Canning CMP
- 46. Tweet (c) 2014 Cris Canning CMP
- 47. Twitter • Very short shelf life so repeat. • Ask for retweets. • Share hashtag everywhere. • Ask people to use your hashtag. • Keep it brief (140) and leave room for retweet. • Create relationships. • Use photos (c) 2014 Cris Canning CMP
- 48. Twitter • Create 60 to 90 days out from your event. • Schedule a min of 2 daily tweets to drive ticket sales and event awareness. • Monitor your Twitter account and respond to questions and comments. • Ask questions of your audience and take input for your event. • Reward your followers with incentives and giveaways. (c) 2014 Cris Canning CMP
- 49. Twitter • Create special access to your event the week of. (ie. Live talk back with entertainment or access to free or discounted featured product.) • Post live tweets from your event. • Feature a live feed of tweets at your event and encourage attendees to tweet about being there. • Be sure to do post-event tweets with info on the event and its successes. (c) 2014 Cris Canning CMP
- 50. Tweetdeck (c) 2014 Cris Canning CMP
- 51. Twitter Wall (c) 2014 Cris Canning CMP
- 52. Twitter Wall (c) 2014 Cris Canning CMP
- 53. Twitter Analytics (c) 2014 Cris Canning CMP
- 54. Twitter Analytics (c) 2014 Cris Canning CMP
- 55. (c) 2014 Cris Canning CMP
- 56. • New kid on the block. • Posts have a longer shelf life that FB or Twitter. • Posts are searchable. • Different crowd so you can expand reach. • You can tag organizations, sponsors and volunteers & then ask them to share with their circles. • Use during and after as you would FB & Twitter (c) 2014 Cris Canning CMP Google+
- 57. Google+ (c) 2014 Cris Canning CMP
- 58. Google+ (c) 2014 Cris Canning CMP
- 59. Google+ Hangouts (c) 2014 Cris Canning CMP
- 60. Google+ Hangouts On Air (c) 2014 Cris Canning CMP
- 61. LinkedIn • LinkedIn no longer has an Events function • Wider reach than Facebook • Promote with: Status updates Groups Messages (c) 2014 Cris Canning CMP
- 62. (c) 2014 Cris Canning CMP
- 63. LinkedIn (c) 2014 Cris Canning CMP
- 64. LinkedIn (c) 2014 Cris Canning CMP
- 65. Foursquare (c) 2014 Cris Canning CMP
- 66. Foursquare (c) 2014 Cris Canning CMP
- 67. Pinterest Statistics (c) 2014 Cris Canning CMP
- 68. Pinterest (c) 2014 Cris Canning CMP
- 69. Ways for Event Planners to use Pinterest 1. Brainstorming to come up with event ideas 2. Crowdsourcing ideas for conferences. 3. Sharing or summarizing content,. As the event progresses, invite audience members to pin photos that convey conference highlights. 4. Post photos with links to articles or blog entries to reinforce key learning points or take-aways. 5. Creating virtual portfolios with photos and videos of your events 6. Showcasing event venues, hotels and resorts. (c) 2014 Cris Canning CMP
- 70. Pinterest (c) 2014 Cris Canning CMP
- 71. Pinterest (c) 2014 Cris Canning CMP
- 72. Pinterest Place Pins (c) 2014 Cris Canning CMP
- 73. Pinterest Place Pins (c) 2014 Cris Canning CMP
- 74. Pinterest Place Pins (c) 2014 Cris Canning CMP
- 75. Pinterest Place Pins (c) 2014 Cris Canning CMP
- 76. Pinterest Place Pins (c) 2014 Cris Canning CMP
- 77. Instagram (c) 2014 Cris Canning CMP
- 78. (c) 2014 Cris Canning CMP
- 79. (c) 2014 Cris Canning CMP
- 80. Other Photo & Video Sharing (c) 2014 Cris Canning CMP
- 81. YouTube, Vimeo, Vine, Flickr • Video content can be created before & during the event, and uploaded immediately to YouTube for viewing by attendees as well as folks off-site who were not able to attend in person. • Short interviews of speakers and event participants adds to the valuable content available as part of the day’s experience. • This same content can be shared well after the event, and can be used in promoting the next year’s event. (c) 2014 Cris Canning CMP
- 82. Videos (c) 2014 Cris Canning CMP
- 83. Slideshare • Take every conference presentation, and instead of just posting them on your website or emailing links to attendees, release them on Slideshare. (c) 2014 Cris Canning CMP
- 84. Slideshare (c) 2014 Cris Canning CMP
- 85. Apps (c) 2014 Cris Canning CMP
- 86. Apps • Manage social media – integrate accounts into one place HootSuite - allows you to monitor several networks, post to each of the and access built-in analytics TweetDeck – similar features SocialFlow – similar features • Make it discoverable – easier to discover the event listing beyond just the event website Evvnt Plancast – notifies subscribers when friends plan to attend (c) 2014 Cris Canning CMP
- 87. Apps Hootsuite (c) 2014 Cris Canning CMP
- 88. (c) 2014 Cris Canning CMP
- 89. Tweetdeck (c) 2014 Cris Canning CMP
- 90. Apps • Interact with your potential attendees – engaging an audience often extends past blog posts and infographic CrowdCampaign TweetPoll PollDaddy Bizzabo • Set up a live stream – allows you to maximize your audience beyond the room UStream – live video of event, free, and can be embedded into your website, or live interviews LiveU – allows live global video transmission (c) 2014 Cris Canning CMP
- 91. Apps • Get your hashtag under control Backupify – makes a pdf of all the tweets with your hashtag Keyhold – track any hashtag in real time & can make reports on how influencers are interacting with it Hashtracking – offers in depth analysis on hashtag campaigns (c) 2014 Cris Canning CMP
- 92. Content Curation - Storify (c) 2014 Cris Canning CMP
- 93. Storify (c) 2014 Cris Canning CMP
- 94. Storify (c) 2014 Cris Canning CMP
- 95. And on and on and on • There are still more platforms, apps and other tools to use. • It’s a neverending story. (c) 2014 Cris Canning CMP
- 96. (c) 2014 Cris Canning CMP
Hinweis der Redaktion
- “If only event strategy could be as easy as, ‘If you build it, they will come.’ In reality, there is much pre-promotional work to be done. On its own, an event must be alluring enough to draw in a targeted demographic, but the consumer engagement strategies leading up to the event are equally as important.” - Jenn Maffeo (@JennMaffeo), Online Marketing Manager, Moderne Communications
- It’s not like when I started 20+ years ago and a mailed brochure was all it took. Today you have to like it, pin it, tweet it and post it – just to get started
- Perhaps you are already sending out an email newsletter. Place links to your social presence in every email newsletter you send out. Maybe you already send out a direct mailer quarterly. Incorporate your Facebook and Twitter presence into this mailer. Before jumping into promoting events on social media, it’s beneficial to take stock of the social presence you’ve developed. There’s a way for you to use each social media channel in a unique way to promote an upcoming event. The key here is to plan ahead about how you’re going to use each piece of your social presence. While some overlap is alright, each service is unique and has certain strengths you should be utilizing in an effort to get the most people to attend your event.
- Social media will help get the word out about your event, help you sell tickets, and create enough buzz that people will be looking forward to your event year after year.
- 1. Be a resource. Social media is not like a direct mail promotion. Ideally, you want to be contributing to a conversation, not hawking your wares. Offer tips from speakers as a way to help your audience and promote your event at the same time. 2. Be genuine. Don’t try to disguise your promotion. If you really believe I’ll benefit from your event, tell me about it. But don’t lure me to your site with a headline and have me find it’s the headline to a sales brochure. 3. Build community. Building year-round communities makes event promotion a year-round activity – and a great way to crowdsource content, too. 4. Peer promotion. Nothing spreads the word about an event faster than a social network. Tweeters, bloggers and industry evangelists become your unpaid marketing team. Use this to your advantage with the planned release of key pieces of event information. (But remember points 1 and 2 above.) 5. Key influencers. Most social networks are very influenced by handful of “rock stars.” What these people do and say matters. It’s important for you to know and involve these rock stars in your event. 6. Use everything. YouTube, LinkedIn, Facebook, Flickr, Pinterest, etc. It gives potential attendees the feeling that there are dynamic, interesting things about your event happening all the time, everywhere.
- Social media enables events and their planners to have long-term, nuanced, shifting interactions with attendees, sponsors and more.
- The first step is to get organized. This means identifying the goals and KPIs for measuring success of your event. You also want to be sure to set up a measurement system Start to recruit your champions, people in your community who can serve as ambassadors for promoting the event. The latter is especially important for virtual events. Be sure to provide them with content they can share about the events such as sample tweets and Facebook status updates. Listen, Listen, Listen! Unlike old-style “push” marketing, social media is a two-way street. GoogleAlerts Respond Research tells us that people believe about 10% of what you say about yourself, but nearly 90% of what others say about you. Make sure you're providing easy ways for your raving fans to spread the word about your conference to colleagues.
- Step 1: Know your audience.Some of your audience will immediately plan to attend; the rest will need different levels (and types) of convincing. Creating a database segmented by interest levels lets you target specific messages to each group for maximum interest, response and attendance. Note: you may need to do testing to identify each group. Step 2: Inspire them to act.Once you’ve identified your audience segments, craft different messages to appeal to each group. Use headlines and subject lines that stress different features/benefits. Also, use different channels to spread the word. Social media will be far more effective with some groups than traditional channels, like direct mail, that will be better suited for others. Then, track response rates – reply card returns, phone calls, email open rates and click-throughs – to determine which are most effective. Keep in mind that not all of your prospective attendees participate in every social channel. Certain people may only follow you on Twitter. Others may prefer LinkedIn. Therefore, promoting your event across all social media channels your prospective attendees populate should be an integral part of your event's social media marketing strategy. Sure, different channels will require different tones and messaging, but utilizing more than one social network will increase the reach of your event messaging, so take the time to adapt your event's social updates to cater to each network. For instance, you may not be targeting the same types of people in your LinkedIn group as you are on your Facebook page , but both types of people may be interested in attending your event, and it's worth the effort to craft different messages to appeal to each group's needs and interests.
- Be sure to post about your event at least once day. Find out when your audience is most likely to be online. It will vary for each platform. Make each post, share, or tweet interesting and share-worthy
- In short, if you as a conference organizer require your speakers to promote your conference and their session in social media, and you give them some type of compensation for speaking and promotion, then the relationship must be disclosed. Even if you give them a discounted or free registration, the relationship must be disclosed.
- You can encourage presenters to place these on their blogs, in Facebook updates and much more.
- Influencers are going to do a lot of your work for you, so start by identifying the people who your audience trusts. These are people who have a broad online presence - a big audience on their blog, active and engaging social media channels, etc. Influencers have endeared themselves to their fans, and earned a window for promoting events, causes, products and choices. Web services like Klout make it easy to locate and engage online influencers. Once you’ve found them, roll out the red carpet. “When engaging influencers, there almost always have to be social incentives - whether they receive early access to event details, or special VIP perks, etc. It’s important to show special guests that they have been thought of. We always track these interactions, and try to engage these users prior to the event to keep them excited.” - Rachel Bogin (@CityEventions), Vice President of Creative Services, City Eventions As your influencers continue to buy-in, they will continue to talk about their experiences with your brand. Their followers will engage, and your social media marketing efforts will be amplified.
- Create session and end-of-day summaries of ideas shared, key participants and their social details, and post these in your various content and social channels to promote readership, pass-along and retweets The most critical part of any social media strategy is real-time response. Addressing complaints right away often prevents them from snowballing into full-fledged meltdowns Recharging station Hold a contest for user-generated content. Ask attendees to film or photograph their favorite portion of the event and submit the video. Feature submissions in ongoing social media updates during the event.
- Before selecting the ones you are going to use, keep in mind the nature of the event and the audience demographic.
- Facebook should be added to the mix because 80% of users prefer to connect with brands on Facebook, and it retains the highest engagement rate of any social network. According to Addthis, 51% of social sharing occurs on Facebook so ensure that you have that enabled plus other social media sites as soon as you can (Twitter and Email makes up the Top 3 social sharing tools).
- Put a LIKE button on your event website
- bitly.com/ to shorten links
- Twitter feed on your event website with a live feed Log into Twitter and search widgets to get script To build your own custom tweet, all you have to do is visit ClicktoTweet and log in with your Twitter ID and create an account.
- To discover all of the activity around the hashtag you include, you can also use Tweet Binder to see interesting statistics. It’s a useful service that I strongly recommend.
- Use hashtag on stage, on signage in lobby and elsewhere DM @
- 1. Create messaging for daily tweets 60 to 90 days out from your event. 2. Schedule a minimum of two daily tweets to drive ticket sales and event awareness. 3. Monitor your twitter account and respond to questions and comments. 4. Be an active voice and retweet messages or add new tweets into the mix that are relative to your event. (ie. News about your headlining act or featured product, or updates on ticket sales.) 5. Ask questions of your audience and take input for your event. 6. Reward your followers with incentives and giveaways. 7. Create special access to your event the week of. (ie. Live talk back with entertainment or access to free or discounted featured product.) 8. Post live tweets from your event. 9. Feature a live feed of tweets at your event and encourage attendees to tweet about being there. 10. Be sure to do post-event tweets with info on the event and its successes.
- • Publicize the Twitter hashtag everywhere – marketing material, shirts, programs, video screens. You should also mention the hashtag before each presentation and encourage people to include it in their Tweets.• Respond to all relevant Tweets. It is important that you have someone (or a group) dedicated to responding to this effort. Not having such dedicated resources could cause your Twitter efforts to fail.• Use Twitter as the place to go for information. Share the conference program as it unfolds. For example, “The General Session is starting in 5 minutes in the Lincoln Ballroom”…• Monitor and use Tweets to handle any attendee issues – for example, bad food, broken A/V in a room… Respond when fixed – “Coffee is now available…”• Generate conversation. Post questions that encourage a response. For example – “what did you learn from Speaker Davis?”• Encourage exhibitors and sponsors to participate in Twitter activity. Occasionally mentioning/thanking your sponsors via Tweets will help the cause.• When a speaker says something noteworthy, Tweet it! Include the speaker’s Twitter handle in your post. Your materials and the speaker’s presentation should include the handle.• Ask attendees to Tweet questions for speakers and panels. Have pre-selected moderators or even allow attendees to moderate. Tell speakers in advance that you’ll be using Twitter so they are prepared accordingly.• Tweet links to speaker’s posts and slides.• Collect attendees’ Twitter handles and put on badges.• Always popular is live streaming relevant Tweets on big screens and monitors throughout the event. People love seeing their names in print!• Make sure to include photos in your Tweets, including links to Instagram uploads.
- Track multiple keywords
- Free or paid but be careful Tweetwall, SproutSocial, LiveTweetApp, TwitterFountain, VisibleTweets, Tweetwally, It is also great to collect feedback, questions, do polls during the event.
- On stage or in lobby areas Storify Backupify Ask speaker questions
- Analytics – you can get access normally only available to advertisers Set up all your details as-if you were going to run a campaign at but never put the campaign live. You’ll still have access to those great tools which help you understand what tweets are working, and which aren’t.
- Add and track your Google+ Events from the left sidebar of your homepage the number of people using Google maps and making Google searches online and on cell phones will land them on your Google+ page at some point.
- Set up cameras in your auditorium/speaker areas and film the presentations as they happen, streaming it live through your website or even using Google Plus Hangouts. You could even have a dedicated person who walks around with a camera and microphone and speaks to delegates and speakers, sharing those videos as soon as they’re filmed.
- Vital Tip: Your guests aren’t mind readers. Make sure you have a call to action at the event telling attendees to check in on Foursquare. The possibilities with geolocation services like Foursquare are endless. Soon, we might see that when someone unlocks a badge at an event, a brand will sponsor the badge so that everyone wins a prize, says Gannett.
- It doesn't make much sense to have a million pins and no followers. So - make sure you start connecting with other people. Follow people who share content you enjoy. And put the images on your website first and then pin from your site. That way, the traffic will be directed back to your site vs. a random image sharing service. - the key to making relationships on any social network - share great content. The more you share, the more people you will connect with!
- While Pinterest Terms of Use make it clear that users bear all risks for copyright violations, they also state that, by pinning content, users are granting Pinterest a transferable license to use the content.
- Click “create a board” from your Pinterest profile 2. Give the board a name and description, then toggle the “add a map” setting to “yes.” 3. Keep the “secret” setting on “no,” unless you want to individually invite people to view your board (which may be cumbersome if you have a large number of attendees). Also, anyone invited to a secret board can add pins to it—something you may not want.
- NOTE: If the location you want to add to your Pinterest Place Pin Pinboard already exists on Foursquare.com then jump right to STEP 3! Step 1: Go to Foursquare.com, create new account if you don’t already have one. In the search box type in the name of the place you want to “find” and the city. I typed in “Where I like to eat.” If Foursquare cannot find the venue, it will give you the option to “Add a new place to Foursquare” (see number 2).
- STEP 2: We’re still in Foursquare. Click on “Add a new place to Foursquare” add your the information and save it. If you are filling in information for your own business, this is an opportunity to get your Twitter account in here too.
- STEP 3: Go to your Pinterest account. If you have not done so already, create a pinboard with the map setting turned on. You can add a map to any existing pinboard by going editing the board’s setting and clicking ‘yes’ for ‘add a map’. I already have a map added to my aptly named map pinboard so I will use that board.
- STEP 4: Click on the Pinterest pinboard that has maps enabled (the part from Step 3). In the upper left corner of the map, click on “+ Add a place.” This will cause a menu to fly out from the left side of your screen. Click on “choose city’ and type in the name of the city where the venue is located. Type in the name of the venue in the box that says “What’s this place called?”
- STEP 5: The name of the venue you saved in Foursquare will appear. If then venue you just added to Foursquare does not appear in the list, wait a few minutes then try again. If your venue is still not listed then it needs to be added to Foursquare. When you find your location click on “map it” next to it’s name. You must fill in comment of at least one character in length then you can either upload a new photo or choose one of the existing photos already for this location. The existing photos will be greyed out until you fill in a comment. Upload your photo or click on one of the existing photos. Click “Pin it” and it is saved to your map!
- Mobile devices only All of the photos you publish on instagram don’t need to be posted on your company’s Facebook page. Since Facebook is a more personal social network, be more conservative with the content you post on Facebook during the event than on Twitter and Instagram. Like mentioned above, you don’t want to annoy your followers, nor do you want to overrun and dilute the great content that’s already on your page. Hashtag, hashtag, hashtag - make sure your images are shareable. Experts recommend 7 hashtags on each image!
- Instagram Instagram is one of the most engaging social network, with more than 150 million users and 16 billion photos shared. Use Webstagram to download images from Instagram to share on Facebook and Twitter.
- Host it on YouTube and then embed in your website or blog Use a program like Ustream to share live interviews. such as when guests are entering and asking what they expect from the event, or when exiting and asking for their impression of the event Upload your photos to Flickr and other photo sharing sites and be sure to give them appropriate titles, descriptions and tags. Use the Creative Commons license to let them be shared as far and wide as possible.
- first three – get feedback from attendees before and after Bizzabo - offers live polling during the event
- Storify that allows you to take text, documents, videos and images, alongside social media content in a clean vertical like this story