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ADVERTISING &
                                PR LAB
                             PANTEION UNIVERSITY
                                DEPARTMENT OF
                            COMMUNICATION, MEDIA &
                                   CULTURE




                                                   http://cmc.panteion.gr/
                                                   @cmc_panteion
Friday, February 22, 2013
20 YEARS
  COMMUNICATING,SHARING KNOWLEDGE,
            INNOVATING,
       CO-CREATING, INSPIRING




Friday, February 22, 2013
OUR VISION

                                 INSPIRE
                                 &TRAIN
                               THE FUTURE
                                CREATIVE
                                  MINDS




Friday, February 22, 2013
OUR SKILLS


   COMMUNICATION, ADVERTISING, PR,
   EVENT MANAGEMENT, MARKETING,
 STORYTELLING, SOCIAL MEDIA, CRISIS
MANAGEMENT, CREATIVITY, LEADERSHIP,
  CSR, MOBILE MARKETING, RESEARCH
          ENTREPRENEURSHIP
Friday, February 22, 2013
OUR VALUES
                                  TEAMWORK,
                            COLLABORATION,SHARING
                            CREATIVITY,INNOVATION
                                OPENNESS, PIVOT,
                             DISRUPTION, FAIL FAST,
                               EMBRACE CHANGE,
                                 GENEROSITY,
                                   PERSONAL
                                RESPONSIBILITY



Friday, February 22, 2013
OUR ACTIONS
             LECTURES $ SEMINARS
           SIMULATIONS & WORKSHOPS
          EVENTS (ASWUNI, ATHENS C0-
             CREATION WORKSHOP)
         RESEARCH (MOBILE GEN NEXT)




Friday, February 22, 2013
OUR COLLABORATIONS
                                 FOUNDING MEMBER OF
                                          IOC
                                    PARTNER CCEBI-
                                     CO-CREATING
                                   EXPERIENCE BASED
                                 INNOVATION RESEARCH
                                      CENTER OF
                                 COPENHAGEN BUSINESS
                                        SCHOOL


Friday, February 22, 2013
OUR TEAM
                            Betty Tsakarestou, Assistant Professor and Head of the Advertising and PR Lab @ tsakarestou


                            Dimitra Iordanoglou, Lecturer in HR  @diordanoglou


                            Lida Tsene, PhD, Teaching Associate & Researcher, PR, Art & Edu Manager, Comicdom Press, @lidatsene


                            Georgia-Zozeta Miliopoulou, PhD, Tenfour agency - Partner, Creativity, Teaching Associate &
                            Researcher - Panteion University, National School of Public Administration, Athens Technical Institute


                            Konstantinos Ioannidis, Phd, Research, Nielsen


                            Maria Briana, PhD Researcher


                            Triantafillos Papafloratos, PhD Researcher



                            Invited Business Instructors
                            Tasos Pagakis, Head of Communications Southeastern Europe, Ericsson, Diana Birba, Marketing Manager G&C,
                            Greece & Italy at Mondelez International, Loukas Petrounias, Executive Director at Solid Communications
                            Greece, Marketing and Advertising, Nikos Anagnostou, Partner at Scicada, Nektarios Sylligardakis Team leader
                            at Eresus, Thodoris Georgakopoulos Co-Founder, CEO at Nest Media, Haris Makryniotis Managing Director at
                            Endeavor Greece, Anna Zilakou Communications and PR Manager at Endeavor Greece, George Kouvaras,
                            BGM, Mania Xenou Owner, Reliant Communications, George Flessas CEO at CIVITAS




Friday, February 22, 2013

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Advertising and PR Lab

  • 1. ADVERTISING & PR LAB PANTEION UNIVERSITY DEPARTMENT OF COMMUNICATION, MEDIA & CULTURE http://cmc.panteion.gr/ @cmc_panteion Friday, February 22, 2013
  • 2. 20 YEARS COMMUNICATING,SHARING KNOWLEDGE, INNOVATING, CO-CREATING, INSPIRING Friday, February 22, 2013
  • 3. OUR VISION INSPIRE &TRAIN THE FUTURE CREATIVE MINDS Friday, February 22, 2013
  • 4. OUR SKILLS COMMUNICATION, ADVERTISING, PR, EVENT MANAGEMENT, MARKETING, STORYTELLING, SOCIAL MEDIA, CRISIS MANAGEMENT, CREATIVITY, LEADERSHIP, CSR, MOBILE MARKETING, RESEARCH ENTREPRENEURSHIP Friday, February 22, 2013
  • 5. OUR VALUES TEAMWORK, COLLABORATION,SHARING CREATIVITY,INNOVATION OPENNESS, PIVOT, DISRUPTION, FAIL FAST, EMBRACE CHANGE, GENEROSITY, PERSONAL RESPONSIBILITY Friday, February 22, 2013
  • 6. OUR ACTIONS LECTURES $ SEMINARS SIMULATIONS & WORKSHOPS EVENTS (ASWUNI, ATHENS C0- CREATION WORKSHOP) RESEARCH (MOBILE GEN NEXT) Friday, February 22, 2013
  • 7. OUR COLLABORATIONS FOUNDING MEMBER OF IOC PARTNER CCEBI- CO-CREATING EXPERIENCE BASED INNOVATION RESEARCH CENTER OF COPENHAGEN BUSINESS SCHOOL Friday, February 22, 2013
  • 8. OUR TEAM Betty Tsakarestou, Assistant Professor and Head of the Advertising and PR Lab @ tsakarestou Dimitra Iordanoglou, Lecturer in HR  @diordanoglou Lida Tsene, PhD, Teaching Associate & Researcher, PR, Art & Edu Manager, Comicdom Press, @lidatsene Georgia-Zozeta Miliopoulou, PhD, Tenfour agency - Partner, Creativity, Teaching Associate & Researcher - Panteion University, National School of Public Administration, Athens Technical Institute Konstantinos Ioannidis, Phd, Research, Nielsen Maria Briana, PhD Researcher Triantafillos Papafloratos, PhD Researcher Invited Business Instructors Tasos Pagakis, Head of Communications Southeastern Europe, Ericsson, Diana Birba, Marketing Manager G&C, Greece & Italy at Mondelez International, Loukas Petrounias, Executive Director at Solid Communications Greece, Marketing and Advertising, Nikos Anagnostou, Partner at Scicada, Nektarios Sylligardakis Team leader at Eresus, Thodoris Georgakopoulos Co-Founder, CEO at Nest Media, Haris Makryniotis Managing Director at Endeavor Greece, Anna Zilakou Communications and PR Manager at Endeavor Greece, George Kouvaras, BGM, Mania Xenou Owner, Reliant Communications, George Flessas CEO at CIVITAS Friday, February 22, 2013