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Museums And The Web 2008
1. San Jose Museum of Art
Beyond launch: Museum videos on YouTube
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2. SJMA YouTube History
â˘Started February 2006
â˘Since launch there have been 75,936 views of
71 videos
â˘First video was for ballpoint pen artist Il Lee
â˘Holistic approach: podcast, YouTube, in gallery
tours via iPods
â˘All videos created in-house by a team of two
â˘Has been used mostly for interpretation and
exhibition previews
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3. Viral Marketing
â˘Il Lee was most successful video
â˘Coming up on 20,000 views
â˘One blogger responsible for views: kottke.org
â˘Stats tracking software pointed showed hits to our site from his
â˘Picked up by other bloggers and started spreading
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