Deck of Slides on Blogs that are owned by Club Cloud des Partenaires

1. Blog(s) [+ Slideshare]
= Content + Curation
= Visibility + Credibility
= Inbound Leads
Loic Simon
Loic_simon@fr.ibm.com
+33 6 76 75 40 71

2. Leverage OWNED Blog(s) with different types of
Content, ow Presentations posted on Slideshare, to
feed Social Media and get visibility and credibility

3. Visibility – examples
of Search results

4. Visibility – examples
of Search results

5. 300.000 pages have been
viewed on : «Club
Alliances*» and now
«Club Cloud des
Partenaires» Blogs
Thanks to SaaS/Cloud
focus, repetition, relevant
content, word of mouth,
networking,
With a few 0 cost
mailings, 0 paid search, 0
paid advertising, 0 paid
content, 0 specific
marketing resources, 0
POE costs, 0 agency
costs…
and with 9 SaaS & Cloud
Forums [event, content,
buzz, traffic…]
* First blog was started mid 2008.

6. It is EASY to leverage the « Club Alliances » and «
Club Cloud des Partenaires » experience, but also
to build Blogs by following other examples !

7. #1
#2
#3

10. Event online Management, from agenda to
enrolment, participants, documents, etc…

13. #2

15. Curation Different types of Content

16. Embedded Presentations hosted in Slideshare

17. Additional visibility & credibility through Guest
Blogging… using Posts from owned Blogs

18. Additional visibility & credibility through Guest
Blogging… using Posts from owned Blogs

19. #3

21. Zoom on Channel Ready Cloud Offerings…

22. … with Value Prop per Partner Biz Model…