Aviva index universal life insurance crediting interest to your cash value..connie dello buono CA Life Lic 0G60621 408-854-1883 motherhealth@gmail.com Greater Bay area Basics of insurance and investment terms seminar ongoing...

1. Advantage Builder III
Indexed Universal Life
A policy just for you
17537 7/10

2. A policy
just for You
At Aviva, we understand your life evolves every day – that’s how life
is. And as you and your unique needs change, we want to be there
at every step. You see, Aviva doesn’t just sell insurance products - we
provide solutions to the constant ups and downs life sends your way.
Wherever you are and whatever your life brings, we understand that
you want to take care of your family or business. We realize you need
custom financial solutions that provide value and versatility – not just
a one-size-fits-all product. And we also know you could use a little
extra peace of mind.
That’s why Aviva builds insurance around
You. It’s how our life insurance product
becomes your personal, customized
policy: part of your future, part of your
life, part of YOU.
Products issued by Aviva Life and Annuity Company.
This policy description provides highlights and does not cover all restrictions, conditions or limitations that may apply. Consult your agent or see the policy for full details. Benefits
may be limited or excluded during the first two years of your policy under suicide and contestibility provisions.
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3. Advantage Builder III
is a universal life insurance policy that,
like all life insurance products, provides
a death benefit.
Universal life provides you flexibility in meeting
your long-term needs and objectives. It has benefits
that you can use and depend on throughout your
entire life, including access to cash value. It adds
predictability to your life.
Universal life policies are flexible in that they allow you
to choose the amount and frequency of your premium
payments. Those premiums go toward paying policy
costs. Any premium in excess of what is needed to
pay those costs can earn interest and become the cash
value of the policy, which you can access via loans or
withdrawals (see page 13).
This brochure provides additional details on how you
can customize Advantage Builder III to create a life
insurance policy that is centered around You!
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4. Features & Benefits
Protect your family In addition to its value and versatility,
The death benefit, which generally is income tax- what sets apart Advantage Builder III
free, gives you peace of mind in knowing your loved
ones will be covered financially should you die. Plus, from other universal life products is its
the value of the death benefit can change as your optional No-Lapse Guarantee Rider.
needs change.
Transfer your wealth What is a
Advantage Builder III can help you meet tax
obligations and cover final expenses, and also No-Lapse Guarantee?
enhance the value of the estate you leave to your
heirs. To answer that question, it helps to understand
the basics of universal life insurance.
Two policies in one
Advantage Builder III gives you two distinct options It is possible with a universal life policy that coverage will
depending on your needs. With the optional No- end before the death of the insured if cumulative premiums
Lapse Guarantee Rider, you can choose to have a are not sufficient enough to cover policy costs.1 If the cash
guaranteed lifetime death benefit. You can also value is not enough to cover these costs, the policy may
purchase the policy without the rider, which gives lapse, meaning the death benefit is no longer in force.
you the potential to have a higher policy account Circumstances that could cause a policy lapse include lower
value. You can then access the available cash value than anticipated interest credited to the cash value, or
for supplemental retirement income or other needs. higher than anticipated policy costs.
You are in control
As your needs change, your policy can change
too. With Aviva universal life, you can change the
That’s where a No-Lapse
death benefit, increase or decrease your premiums, Guarantee (NLG) benefit helps
and add options or riders to fit your needs. You
can also access the policy’s cash value via loans or With NLG, once a coverage amount and premium payment
withdrawals, subject to policy specifications. have been established, Aviva determines a guarantee
period for that premium pattern. Provided you make those
Gives you upside potential payments as scheduled, the policy will remain in force for
Advantage Builder III is an indexed universal life the guarantee period even if the cash value drops to zero.
policy. This means the interest credited to your You can also select the payment period and let us calculate
policy’s account value, which grows tax-deferred, the required premium and guarantee the coverage. The
is based in part on the upward movement of a coverage can be guaranteed for life.
major stock market index. Over the life of the policy,
this could mean more cash value you can use for
supplemental retirement income or other needs.
Gives you downside protection
While you take advantage of interest crediting based
on the market index going up, you don’t suffer losses
due to the market going down. You also receive a
guaranteed minimum interest rate.
1 This is a flexible premium life insurance product. The premium you elect to pay may not be sufficient to prevent this policy from lapsing prior to the death of the
Insured. Also, by paying only the amount required to keep the policy in force, you may be forgoing the opportunity to build up a significant Account Value.
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5. The bottom line on NLG?
You can have confidence that your life
insurance coverage will always be there.
If you take care of everything within
your control – for instance, making NLG
premium payments on time and not taking
withdrawals from the policy – you are
guaranteed life insurance coverage even
if the policy’s net cash value falls to zero.
It doesn’t matter if interest rates change
or the cost of insurance increases, you will
have coverage.
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6. How the
No-Lapse Guarantee Rider works
When attached to Advantage Builder III, the No-Lapse Guarantee
Rider2 can provide a guaranteed death benefit for the lifetime of
the insured. (Form 2NLEEA10)
As mentioned previously, a typical universal life policy requires a positive cash value to stay in force.3
When you elect the No-Lapse Guarantee, Aviva will calculate the premiums required to maintain the
No-Lapse Guarantee value for as long as you want coverage, including choosing coverage for your
entire life.
This information will be provided to you in an illustration, which is a document that projects how
your policy will perform based on certain assumptions. You will receive an annual statement, which
will provide a projection of how long the policy will remain in force based on the premiums paid and
guaranteed assumptions. You may request follow-up illustrations at any time.
The No-Lapse Guarantee Rider, in effect, protects your policy from things outside your control,
such as changing interest rates or policy costs. As long as premiums are paid as scheduled4, the
NLG benefit will remain. If premiums are paid later or at lower levels, the guarantee period may be
shortened. There is a 30-day grace period in the event that NLG premiums are not received on time.
Other changes you may make to your policy could impact the NLG
benefit and the coverage it provides, including:
• A change in face amount;
• A policy loan or withdrawal;
• A change in underwriting class;
• The addition, deletion or change of any rider.
2 The No-Lapse Guarantee Rider is called the “Extended Guarantee Rider” in Connecticut and the “Death Benefit Guarantee Rider” in Illinois. Certain policy
changes can void the guarantee. See rider form for complete details. Charges for this rider apply. No-Lapse Guarantee Rider form number 2NLEEA10. Advantage
Builder III policy form number 2EDB08. Not available in all states.
3 Coverage will terminate if loan indebtedness excees the policy cash value regardless of the No-Lapse Guarantee value.
4 By paying only the Minimum Monthly Premium, you may be forgoing the opportunity to build up a significant Account Value.
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7. No-Lapse Guarantee restoration
period; catching up if needed
If premium payments are not made as scheduled
and the NLG value less loan indebtedness falls to
zero, Aviva provides a five-year restoration period.
During this period, you can pay extra premiums to
restore the rider’s value. Rider charges still apply
during the restoration period. Once the rider is
back in force, a new five-year restoration period
will begin.
Causes for NLG Rider termination
The NLG Rider will terminate at the
earliest of:
• Policy termination or maturity;
• The month following a request for
termination;
• The expiration of the restoration period;
• The exercise of the Life Protector Rider
(see page 10)
Other rider considerations
• Available ONLY at the time of policy issue;
• Available for issue ages 18-85;
• Charges are deducted from the policy’s
cash value;
• Can be terminated later (but cannot be
reinstated once terminated);
• The NLG Rider itself does not have
cash value
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8. Wellness for Life®
Live longer, Feel better, AND SAVE!
The first of its kind in the life insurance industry, Aviva’s Wellness for Life® Rider is
designed to help you realize the benefits of living a healthy lifestyle. Electing the Wellness
for Life® Rider provides you access to wellness information services from Mayo Clinic
Health Solutions that may help maintain or improve your health. And by meeting certain
qualifications, you will receive Wellness Rewards, which reduce the cost of your insurance.
(Form 2WFLAJ07-2)
Assess your health. Knowing your personal and family health history and risks may help you discover
lifestyle changes to improve your longevity and enhance your quality of life.
Visit your doctor. It’s been proven that regular checkups may result in early detection of risks and
diseases, as well as potential treatments and outcomes.
Manage your weight. Studies suggest that unhealthy weight gain may be a contributing factor to
many illnesses. Managing your weight may help to improve your overall quality of life.
Be informed. Having access to high quality information about health, wellness and your specific health
risks and conditions has been proven to enhance doctor-patient relationships and may lead to improved
personal health.
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9. Benefits from
Mayo Clinic Health Solutions
Wellness for Life® Rewards are reductions Wellness for Life participants receive exclusive
in cost of insurance rates. Reward benefits from Mayo Clinic Health Solutions5,
percentages are declared at the company’s including:
discretion, subject to a minimum guarantee.
Mayo Clinic Health Risk Assessment, a confidential
Participants become eligible for rewards questionnaire used to populate your personal,
beginning in their third policy year. There are password-protected health management website.
two Wellness Reward levels, based on the
Program’s qualification requirements. Your Personal Health Management Website.
Based on your responses to the questionnaire, Mayo
QUALIFICATION LEVEL 1: Participant satisfies Clinic will personalize your health management
biennial requirement for routine physical. (Insured website with information and tools to help you reduce
must pay cost of physical.) your health risks, manage your chronic conditions and
reach your health goals.
QUALIFICATION LEVEL 2: Participant satisfies
biennial requirement for routine physical and
maintains weight within a range established at the Mayo Clinic Discounts and special offers on
time of underwriting. wellness resources and programs.
“Ask Mayo Clinic” Nurse Line. This toll-free,
round-the-clock nurse line is staffed by experienced
registered nurses who draw on the resources of Mayo
Clinic to answer your health-related questions.
Quarterly Mayo Clinic Newsletter. Every three
months, you’ll receive the Mayo Clinic EmbodyHealth
newsletter with important information on wellness
and healthy living.
5 It is anticipated that Wellness for Life® services will be provided by Mayo Clinic Health Solutions for the life of the Program. But since your life insurance policy
may remain in-force for many years, it is possible that the provider and/or menu of wellness services may change or be enhanced at some future date.
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10. Wellness for Life® and
No-Lapse Guarantee:
The perfect match!
When the Wellness for Life Rider® is purchased with the No-Lapse
Guarantee Rider, any Wellness Rewards count toward the NLG premium
requirement, in effect reducing the future out-of-pocket premium required.
In other words, with Wellness for Life® and NLG, your
premium is guaranteed to never go up and may go down!6
The following hypothetical example illustrates the
power of the Wellness for Life® and NLG combination:
Male Age 45 | Non Tobacco | $250,000 Face Amount | Wellness for Life II
Net NLG Premium =
Policy NLG Wellness Reward Net NLG Gross annual premium outlay reduced
EXAMPLE -
Year Premium Premium8 by guaranteed Level 2 Wellness Reward
.5% discount7 of .5%7 earned in previous policy year
(annually declared discount could be
10 $2,124 $32 $2,098 higher). This lesser premium amount
could be paid without negatively
15 $2,124 $79 $2,056 impacting the policy’s No Lapse
Guarantee. Paying only the Net NLG
Premium will result in lower policy cash
20 $2,124 $169 $1,976 values and may impact future Wellness
Rewards.
25 $2,124 $266 $1,883
30 $2,124 $449 $1,714 Over time,
the savings
35 $2,124 $747 $1,458 can really add up!
This hypothetical example is for illustration purposes only.
6 The premium guarantee assumes premiums are paid on a timely basis, no loans or withdrawals are taken from the policy, and no policy changes are made.
7 Level 2 Wellness Reward = .5% reduction to current (non-guaranteed) COI, multiplied by the number of years the policy has been in force. Policy year multiplier caps at 20.
[Level 1 Wellness Reward guaranteed to be .25% (annually declared discount could be higher.)]
9 8 The Net NLG Premium is not guaranteed and subject to change.

11. Other Available Riders
Think of an insurance rider like an option on a new vehicle: You can purchase just the car, or you choose
optional features like a sunroof, navigation system, leather seats, or more horsepower to enhance your driving
experience. Insurance riders can enhance your life insurance policy. In addition to the No-Lapse Guarantee
and Wellness for Life® riders, Aviva offers several optional riders to customize your Advantage Builder III policy.
These are just brief descriptions of the riders; talk to your Aviva agent about which riders are right for you.
Riders are subject to state availability, certain limitations, and may require additional fees or premiums. See
terms of the rider for full details.
Riders that provide added protection Riders that provide the option of
Accelerated Death Benefit Rider additional insurance coverage
This rider allows you to access up to 50 percent Guaranteed Purchase Option Rider
of the policy’s death benefit (up to a maximum of This rider provides you the option of purchasing
$250,000) for expenses related to terminal illness additional specified amounts of life insurance,
when the life expectancy of the insured is 12 without underwriting, at specified dates or when
months or less. (Form 2ABRF06) special life events occur. (Form 21011F02)
Accidental Death Benefit Rider Primary Insured Rider
This rider will increase the death benefit amount Provides additional term insurance protection for
in the event the insured died as a result of an the insured. (Form 2PIREBB08)
accident. (Form 21024F02)
Additional Insured Rider
Life Protector Rider Provides term life insurance protection for an
The Life Protector Rider9 is designed to protect additional person. (Form 21052F02)
you from borrowing too much from the policy.
When policy provisions are met, including having Children’s Insurance Rider
a certain percentage of the cash value being Provides term life insurance for children of the
borrowed, the Life Protector Rider keeps the policy insured, including children born to or adopted
from lapsing. It’s also designed to protect you from by the insured, stepchildren or legally adopted
incurring unwanted income taxes in the event the children of the insured. Issue ages of children are
policy should lapse from over-borrowing. (Form 15 days through 17 years. (Form 2CIBUA09)
2PUEBI06)
Riders for unique circumstances
Death Benefit Return of Premium Rider
Riders for use in the Provides an additional, increasing death benefit
event of disability equal to the premiums paid, accumulated with
Waiver of Monthly Deduction Rider interest, less withdrawals, if desired. (Form
Insurance costs are waived if the insured becomes 2ROPBB08)
disabled, beginning after six months of total and
continuous disability. Not available with the No-
Lapse Guarantee Rider or the Waiver of Specified
Premium Rider. (Form 21042F02)
Waiver of Specified Premium Rider
Based on a specified amount chosen at the time
of application, a monthly amount will be credited
to the policy if the insured becomes disabled,
beginning after six months of total and continuous
disability. Not available with the Waiver of Monthly
Deduction Rider. (Form 21043F02)
9 The tax treatment of this rider, if activated, is not settled under current law. In particular, it is not clear whether the rider will result in a taxable event at the
time it is activated. Anyone contemplating the purchase of the policy with this rider should consult a tax advisor as to the possible tax ramifications.
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12. More about
Indexed Universal Life
Advantage Builder III is an indexed universal life Indexed UL
insurance policy. The major difference between
traditional universal life and indexed universal life is
Terminology
the way interest is credited to the cash value of your
insurance policy. Strategy
Within an indexed universal life policy,
there are generally several interest crediting
How the interest is calculated methods or “strategies” available from which
you can choose. These strategies calculate
An Aviva indexed universal insurance life policy credits interest interest based on the movement of an index.
based in part on the upward movement of major stock market Advantage Builder III also has two strategies
indices,excluding dividends. This gives you greater potential that are ‘fixed,’ meaning interest credits are
for growth compared to other universal life policies where the not subject to the movement of an index but
instead are declared by the Company.
interest rate is declared by the insurance company.
Segment Term
How you’re protected
A period during which interest is credited.
You also get a guaranteed minimum interest rate with an Advantage Builder III has five-year and six-year
Aviva indexed universal life policy. While you take advantage of index segment terms. Advantage Builder III’s
interest crediting based on the market index going up, you will fixed segments have one-year and five-year
not suffer losses due to the market going down. That’s because segment terms.
buying an indexed policy does not involve actually purchasing
or owning securities or stock, so it’s not the same as investing Participation Rate
directly in the stock market. Advantage Builder III simply uses
The participation rate is the percentage of
stock market indices as a measuring stick. index growth for which the policyholder is
With an indexed universal life policy, the life insurance provider, eligible to receive in interest credit (subject to
the cap rate defined below). The participation
in this case Aviva Life and Annuity Company, bears the
rate may be reset for each segment at the
investment risk of the policy. Your premium is never at risk, beginning of an interest crediting period and
and your policy’s account value can never lose value due to at the discretion of the Company. However,
the declining movement of the stock market or any external we guarantee that the participation rate on
influence. Advantage Builder III will be at least 100
percent for the life of the policy. Individual
segments may be subject to different
Interest Rate Guarantee participation rates.
Advantage Builder III provides a guaranteed minimum interest
rate of 2%. On the fixed-term strategies, the policy guarantees Cap Rate
the declared interest rate will never be less than 2%. On the Interest credits may be subject to a cap as
indexed strategies, the policy guarantees the interest credited specified in the contract. The cap rate is the
will never be less than 2% compounded annually over the maximum rate used in calculating interest
credited to a segment in a given interest
segment term. The guarantee will be applied at the end of the crediting period, subject to limitations. The
segment term or upon lapse, surrender or maturity of the policy, cap rate may be reset for each segment at the
whichever occurs first. These interest rate guarantees are for the beginning of an interest crediting period and
life of the policy. at the discretion of the Company. Individual
segments may be subject to different cap
rates.
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13. How Indexed crediting works
When you apply for your policy, you choose
from the available interest crediting strategies.
We then follow a few steps for premium
direction, as outlined below.
PREMIUM DOLLARS (Net of Sales Charge)
When you make a premium payment, the net premiums
go into what Aviva calls the “Basic Interest Strategy.”
This premium sits in this strategy until enough value has
accumulated to cover approximately one year’s cost of
insurance and other policy charges.10 Funds in excess of this
amount are then directed to the other strategies you select.
Funds in the Basic Interest Strategy earn a fixed interest rate
determined by the Company.
BASIC INTEREST STRATEGY
Excess dollars from the Basic Interest Strategy create
interest crediting ‘segments’ (depending on the strategy
or strategies that you choose). Segments are created two
times each month when amounts are available from the
Basic Interest Strategy. Over time, a policy will likely contain CHOOSE FROM SEVEN
many active interest crediting segments. At the end of
each indexed strategy crediting period (and monthly with INTEREST CREDITING STRATEGIES
fixed strategies), interest is applied according to strategy
specifications and interest credits, if any, for that period are
locked in.
At the end of every segment term (1, 5 or 6 years,
depending on the strategy), the segment dollars mature
and are placed back into the Basic Interest Strategy, along
with any new premium, to begin working for you again.
MATURED VALUE
For more details about how this indexed life policy works, including
more information on how interest is credited, please refer to our
brochure “Understanding Indexed Universal Life.”
10 As with most universal life policies, the cash value is determined by the sum of premiums paid net of any loads, deductions of policy charges, plus interest credited. Policy
charges are deducted monthly and include a flat administrative fee, an expense charge based on face value issued, cost of insurance charges, and charges for any riders.
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14. Additional Policy Information
Paying your premium
Within limits, you choose the premium amount, based on the amount of coverage and your
life insurance objectives.
As with most universal life policies, the cash value is determined by the sum of premiums
paid net of any loads, deductions of policy charges, plus interest credited minus any
applicable surrender charge. Policy charges are deducted monthly and include a flat
administrative fee, a coverage charge per $1,000 of face value, cost of insurance charges,
and charges for any riders.
Premium amounts can be increased or decreased to be in line with your specific life insurance
goals and can be adjusted, within limits, as those goals change.
Death Benefit Options
The death benefit you receive is dependent on the Death Benefit Option chosen.
Option 1 (Level) Death Benefit = Face amount.
Option 2 (Increasing) Death Benefit = Face Amount + Account Value.
Account Value Enhancement
Beginning with the 10th policy year, Aviva will credit an annual increase to the Basic Interest
Strategy. The account value enhancement is guaranteed to be 0.5% per year and is credited
at the end of the year.
Loans and Withdrawals11
At any time, you can take a loan from available policy cash values and choose between a
variable loan interest rate or a fixed interest rate. The differences between these two options
include how the loan interest is determined and the rate credited to amounts borrowed.
Loans will reduce the policy’s death benefit and cash values until they are paid back.
You can also withdraw money from the policy after the first year, which then reduces the
death benefit and the cash value by the amount of the withdrawal. Tax consequences and/
or surrender charges could also apply. Pro-rata surrender charges are not assessed on the first
20% withdrawn.
Please note: Taking out loans and withdrawals may impact the No-Lapse Guarantee benefit
and the coverage it provides.
Our detailed annual statements showing the cash value and death
benefit will keep you informed about your policy’s performance.
11 This policy is designed for long-term accumulation and not for short-term liquidity. However, if your needs change, the policy allows you to withdraw
all or part of the cash value subject to certain limitations. Withdrawals may be subject to surrender penalties imposed by the company. Amounts
withdrawn may also be subject to tax liability or tax penalties. Partial surrenders and loans may affect policy values and death benefits. Aviva does not
provide tax, legal or accounting advice; always consult your own personal advisor for tax, legal, or accounting advice.
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15. 14

16. At Aviva, we never forget that our business is about
the people we insure.
As you read this, thousands of Aviva associates are focused on our simple
three-letter mission statement:
You
You can count on us to be here when you need us.
We’re making business and investment decisions that will ensure we can meet our
obligations to you and your loved ones.
We’re developing new ways to provide better service to you.
We’re challenging ourselves to reinvent the way we look at life insurance and
annuities, so we can continue to meet the financial needs of a changing world—
your world.
Most of all, we’re drawing on the experience of our parent company, Aviva
plc, with their more than 300-year legacy. As the oldest continuously operating
insurance group in the world, Aviva has endured and thrived through centuries of
war and peace, booms and recessions and constant change. The highs and lows
have taught us to be prepared so you can count on us, especially during times of
uncertainty.
We are honored that you’ve put your trust in Aviva.
We won’t let you down.
This brochure contains highlights only. You should refer to the Advantage
Builder III Indexed Universal Life policy for a full explanation. All tax related
information contained herein is based on our current understanding of
federal tax laws as they relate to life insurance or other subject matter
discussed. These laws are subject to change in the future. Neither Aviva
nor its representatives offer legal or tax advice. You should consult a
personal tax advisor on any tax matters.
In order to comply with certain U.S. Treasury regulations, please be advised
of the following: Unless expressly stated otherwise, any U.S. Federal tax
advice contained in these materials, including attachments, is not intended
or written to be used, and cannot be used, by any person for the purpose Products issued by
of avoiding any penalties that may be imposed by the Internal Revenue Aviva Life and Annuity Company
Service. 7700 Mills Civic Parkway
Products issued by and all policy benefits are the responsibility of Aviva Life West Des Moines, IA 50266-3862
and Annuity Company, and not that of any other insurer or company. www.avivausa.com
Policy form 2EDB08. Availability varies by state.
Covered by United States Patent No. 7,376,609
17537 7/10