1. Modulo 3 – Introduzione all’uso
dei Social Media per PMI
http:www.learning2gether.eu
Come iniziare a usare
i Social Media in una
PMI
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

2. Check list preliminare
http:www.learning2gether.eu
 Cosa voglio raggiungere? (obiettivi)
 Chi voglio raggiungere? (gruppi target)
 Quali messaggi voglio trasmettere? (argomenti)
 Quale sarà il mio canale principale?
 Con quale frequenza intendo postare?
 Quali canali utilizza il mio target?
 Come gestirò il/i canale/i? (staff)
 Come misurerò il successo?
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

3. Checklist
http:www.learning2gether.eu
http://alexisgrant.com/wpcontent/uploads/2012/12/Social-MediaStrategy-Checklist.pdf
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

4. Errori da evitare
1.
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7.
8.
http:www.learning2gether.eu
Iniziare senza avere una strategia
Usare troppi siti/canali
Scrivere troppi messaggi promozionali
Non rispondere ai followers
Non considerare le critiche
Spingere lo staff a usare i social media
Non rispettare le normative
Non considerarli parte integrante del marketing
aziendale quotidiano
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

5. Possibili applicazioni dei
Social Media
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http:www.learning2gether.eu
Networking
Gestione delle relazioni
Ricerca di notizie e tendenze
Analisi della concorrenza
Public relation & marketing
Servizio – soprattutto gestione reclami
Selezione personale
Distribuzione
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

6. http:www.learning2gether.eu
Social Media – strumenti per iniziare
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

7. Blog
http:www.learning2gether.eu
“Nel gergo di Internet, un blog è un particolare tipo di sito web in cui i
contenuti vengono visualizzati in forma cronologica.“
(http://it.wikipedia.org/wiki/Blog)
Piattaforme più diffuse:
Blogger – proposta da Google
http://blogger.com
WordPress – proposta da WordPress
http://wordpress.com
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

8. Blog
http:www.learning2gether.eu
• Aumento del traffico verso il website principale
• Coinvolgimento di terzi tramite la funzione commenti
• Può sostituire la newsletter (i lettori possono seguire i tuoi
post)
• Tutti i canali Social Media possono linkare il tuo blog, e
generare news/messaggi dal blog
• Acquisire un ruolo di esperto su un argomento specifico
• Aggiornare con facilità i tuoi clienti
-> Il Blog può fungere da hub delle attività Social Media aziendali
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

9. Twitter
http:www.learning2gether.eu
• Servizio di microblogging con
max. 140 caratteri
• Circa 600m. users / accounts nel mondo – non
tutti utilizzati
• Spesso usato come canale di informazione e
servizio
• Comunicazione live durante eventi
• http://twitter.com
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

10. Twitter
http:www.learning2gether.eu
Pro:
• Effetto moltiplicatore, anche i
media acquisicono informazioni da
Twitter
• Comunicazione veloce
• Informazione utile, presentata in modo breve e
preciso
• I tweet si possono facilmente integrare sul sito
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

11. Twitter
http:www.learning2gether.eu
Contro:
• Comunicazione velocissima:
i post possono velocemente diventare invisibili
a causa dell‘alto livello di informazione
• Quantità limitata di caratteri
• Un vasto network di followers crea automaticamente
un grosso flusso di informazioni
• Occorre abituarsi al linguaggio di Twitter
• Può portare via molto tempo
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

12. Facebook
http:www.learning2gether.eu
• Il più grande Social Network con più
di 1 miliardo di user
• Adatto a costruire un dialogo, a
costruire una community, a pubblicare
contenuto interattivo
• Spesso usato un contesti privati per comunicare con
amici usando le news, o le funzioni pin board o chat
• Le aziende possono attivare le Facebook Fanpage per
interagire con i clienti o con potenziali impiegati
• http://www.facebook.com
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

13. Facebook
http:www.learning2gether.eu
Pro:
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Gratuità
Appartenenza al più grande network nel mondo
Possibilità di rendere pubbliche attività e interessi
I contenuti possono essere ulteriormente diffusi attraverso gli
„amici“ (viralità)
• Contatto facile e diretto con i clienti
• Fan page: accessibili a tutti – anche a chi non è iscritto a FB
• Pagine statistiche dettagliate
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

14. Facebook
http:www.learning2gether.eu
Contro:
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Questione privacy
Le condizioni d‘uso cambiano spesso
Stare in contatto con gli „amici“ richiede tempo
Non puoi sapere chi ha visualizzato il tuo profilo
Non è „search engine friendly“
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

15. LinkedIn
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http:www.learning2gether.eu
Business network internazionale
Circa 170m. di user
Possibilità di impostare il profilo dell‘azienda
Possibilità di creare gruppi su argomenti specifici
Le aziende possono postare lavori
Versione base gratuita
Account premium con costo mensile
http://linkedin.com
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

16. LinkedIn
http:www.learning2gether.eu
Pro:
• Più professionale
• Social network serio
• Ok per trovare esperti e/o gruppi di esperti
Contro:
• L‘account premium è costoso – min. 15€/mese
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

17. Google+
http:www.learning2gether.eu
• Social Network di Google con circa
360m user
• Simile a Facebook – colegarsi ad altri per
scambiare news, informazioni
• Più serio di Facebook
• Basato sulle “cerchie“ per organizzare amici ed
argomenti
• https://plus.google.com
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

18. Google+
http:www.learning2gether.eu
Pro:
• Servizi aggiuntivi che utilizzano tutte le
caratteristiche di Google drive
• Modalità di ricerca per argomenti
• Impostazioni di pagine, ad es. per l’impresa
Contro:
• Questione privacy
• Non usata quanto altri network più consolidati
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

19. YouTube
http:www.learning2gether.eu
• Il più vasto video portale internet
• I video possono essere caricati,
incorporati e guardati gratuitamente
• 4 miliardi di visualizzazioni al giorno,
videomateriale caricato 24h
• In media a persona 15 min/al giorno su
YouTube
• http://www.youtube.com
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

20. YouTube
http:www.learning2gether.eu
Pro:
• Facile da impostare
• Canali, logo, colori personalizzabili
• Funzione “embed” sul tuo sito
• Commenti e funzione “Like“ o “Dislike“
• Strumenti statistici
Contro:
• La produzione di video richiede tempo
• Virali e vcampagne hanno successo solo con una
strategia professionale che può essere costosa
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

21. Flickr
http:www.learning2gether.eu
• Flickr è una piattaforma online per pubblicare foto e
video
• Le foto possono essere integrate sui siti e le
presentazioni (slideshow) rendono il sito più
attraente
• Suggerimenti per caricare materiale su Flickr
– Imposta i tag per album
• Aggiungi descrizione dell’album e sottotitoli
– Aggiungi la fonte
– Possibilità di aggiungere licenze, ad es. Creative Commons
• http://flickr.com
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

22. Architettura della
Comunicazione Digitale
Comunicazione
Corporate/Az
ienda
http:www.learning2gether.eu
Hosting
Video
Audio
Brochure
Foto
Presentazioni
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

23. Da leggere e ascoltare
http:www.learning2gether.eu
Leggere:
• http://www.socialquickstarter.com/
Ascoltare:
• http://www.youtube.com/watch?feature=player_embedded&
v=iqaFuAsTjjo
• http://www.youtube.com/watch?v=Li79SoUaq5k&list=UUpgO
A_2PgxytY095LqoOkug&index=2
• http://www.youtube.com/watch?feature=player_embedded&
v=HxqEENfdCJs
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.