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So what is Social Media and why should I care?
Social Media is an “umbrella term
that defines the various activities
that integrate technology,
Social interaction and the
construction of words,
Pictures, videos and audio”*
*according to wikipedia
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2/3’s of the global internet population visit
social networks
36% of AU’s shop online monthly
6% weekly
I should care because . . .
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Visiting social sites is now the 4th
most popular
online activity – ahead of personal email.
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Social Media is like Word of Mouth – except on
Steroids - word spreads to many people –
very quickly
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This simple premise is to create two – way
communication between you, your company,
your existing clients and your potential clients.
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Inbound Education – Learning about your industry
and other industries
Outbound Education – Teaching your prospective
clients about new topics
Creating connections with industry peers
Customer Experience – Positive Conversations and
Negative Feedback
Competitions - Offering special promotions to
Social Media Followers
How can Social Media be useful in your Business.
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How can Social Media be useful in your Business.
Specials – Giving Social Media followers discounts on
products or services
Recruitment – Finding Talent for your company
Public Relations – Self Promotion and handling
negative PR
Market Research – Before you launch new products /
services
Inbound Marketing – Attracting new clients to your
website/business
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Why is Google important for your online marketing
efforts to be successful?
65% of Australians who are online use google
and search for products and services
Make it easy for those people to find you online
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Google’s Mission . . . .
. . . . Is to organize the world’s information
and make it universally accessible and useful.
Is your website and search strategy:-
1. Accessible?
2. Valuable?
3. Well Organised?
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What is a blog?
A blog is a website in which items are posted on
a regular basis and displayed in reverse
chronological order. The term blog is a
shortened form of weblog.
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Action
Do a search for blogs in your industry
http://blogsearch.google.com/
Write down what you like about them and what
you could do better.
Get your web designer to set up a blog with RSS
Feed on your website.
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What is Linkedin?
Linkedin is the world’s largest professional
network with over 65 million members and
growing rapidly.
http://www.linkedin.com
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Action
Create a LinkedIn Account for yourself
Then go to the Questions section and answer
some of the queries that are there which
relate to your business.
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What is Twitter? http://www.twitter.com
Twitter is a free social networking and micro-blogging service that allows
users to send/upload messages known as ‘tweets’ – text-based posts only
allowing 140 characters to be displayed on a profile.
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Action
Open a Twitter account
Find out whole the major twitter players are in
your industry and follow them
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What is Facebook?
http://www.facebook.com
. . is a free social networking website launched in 2004 and today has more
than 500 million active users. Individuals or businesses can create a profile
and join networks that are organised by city, workplace or educational
institutions and then they can start adding friends and send messages.
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What is YouTube?
http://www.youtube.com
YouTube is a video sharing website on which users can upload
and share videos
It is now the largest search engine in the world meaning now
people go to you tube to see videos about things they are
looking for instead of reading text.
If a picture paints a thousand words, what
Can video do?
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YouTube
It’s like having your own tv station for your
business
Over 100,000,000 videos watched on YouTube
every day !
My Business
TV
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Deliberate Action
Open a free google account and create your
own You Tube Channel for your business.
Write a list of 3 How to Videos you can make
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Rule #1 – Listen
Action - Set up Google alerts & Google Reader
Rule # 2 – Engage
Action - Answer Questions on Platforms
Rule # 3 – Measure
Action - Set up Google Analytics on your website
www.socialmention.com
www.topsy.com
www.additomatic.com
Basic Rules of an effective Social Media Strategy
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Small Business Owners Who Successfully Use Social Media
1. Commit weekly resources to creating content and engaging in social
media.
2. Have some methods of understanding how social media activity had an
impact on business results.
3. Regularly generate content using blogs, Twitter, Face book or other social
platforms.
4. Don’t try to do use every platform, instead focusing time and resources on
the social media channels that drive the best results for their business.
5. Use social media to drive participation in offline events.
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Small Business Owners Who Successfully Use Social Media
6. Set clear expectations for customers regarding frequency and types of
social media interactions their company is willing to provide.
7. Leverage social media to position their company as a thought leader within
their industry.
8. Provide clear calls-to-action and opportunities to generate leads and new
customers using social media.
9. Use information and data from social media to drive business strategy.
10. Balance paid and organic search engine traffic.
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Have the knowledge, time and resources to do
this yourself? Great !
If not hire a specialist and get your Online Social
Media Strategy happening today!
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How can I help you?
1. Twitter Workshop Sydney CBD on 29th
of Nov for 2 hours
1. List of 50 Keywords & Competitor Analysis of your business
2. One on One Social Media Strategy and Content Plan
1. Free 30 Day Trial of Hubspot software
Authoring a blog, maintaining it or adding an article to an existing blog is called “blogging”. Individual articles are called “blog posts,” “posts” or “entries”. A person who posts these entries is called a “blogger”. A blog comprises of text, images, videos and links to other web pages. Generally blogs use a conversational style of documentation. Often they focus on an “area of interest”. Because the information in a blog is updated regularly when google sees that new content is being posted on your website it views this as more favourable than other sites which are not maintained often and so you can improve your rankings and get found more easily by your potential clients
Linkedin connects you to contacts and helps you to exchange knowledge, ideas, and opportunities with a broader network of professionals in your industry to help you grow the brand of your company and your own personal brand.
Users, can set up a profile and update their status using Tweets and the user’s subscribers or ‘followers’ will be informed of the tweet.
The user can also become a follower of other users by finding their profile and clicking on ‘follow’. Depending on privacy settings, a user can restrict tweet deliveries to certain followers such as their network of friends. Other features include uploading photos from mobile, sending private message and more.
Other features include uploading photos, posting personal information, writing on a friend’s wall, interactive applications such as personality quizzes and song dedications, notifications of birthdays and more. Facebook can be used to create events to invite people to attend and create social groups encouraging others to join.