Value Proposition canvas- Customer needs and pains
Your customers + clk clk = new sales
1. our customers
+ Loyalty program
= new sales
Why Clk Clk?
Clk Clk Harnesses the Power of Word-of-Mouth Through Social Media
How good is the solution?
Clk Clk was the recipient of the 2012 FTA Hospitality Industry Award for best new technology!
2. Marketing Challenges
Ask Yourself…
How do I increase sales?
How do I acquire new customers?
How do I increase repeat customers?
How do I do all these things without raising marketing costs?
3. The Solution – clkclk
Everything you need to market to your customers in ONE application.
A customizable Customer Relationship
Management System.
Email and mobile technologies.
Cutting edge loyalty programs that are
integrated with social media.
4. How it Works
By simply using existing card numbers, clkclk is the perfect compliment to wrap around
existing loyalty programs to make them social.
Brand Advocacy Reputation
Customer Loyalty Management
The process repeats itself!
Customer Acquisition Social Amplification
5. Customer Loyalty
Step 1
• First, a customer joins a business’ loyalty program.
(It works as a card or card-less solution with any
mobile phone.)
• Then the customer makes a transaction and both
the customer and the merchant immediately
receive an email receipt.
• The customer also earns merchant loyalty dollars
for spending cash!
• This program can wrap around a current loyalty
program and make it social.
6. Brand Advocacy
Step 2
•The customer is incentivized in the email to
review his/her purchase and invite their
friends, thus becoming a brand ambassador.
•Customers earn rewards by rating their
experience overall and based on five criteria. They
are also able to make comments.
•Then customers can also earn rewards for
referring their friends via email.
7. Reputation Management
Step 3
•The merchant immediately receives all the
reviews, and the positive reviews can be
automatically posted to the business’ social
media pages.
•The merchant can respond privately to the
reviews and work to retain any dissatisfied
customers.
•Merchants can see how long the customer has
been a member, their lifetime spend, and the
cashier/clerk/server, in addition to the ratings
and comments.
8. Social Amplification
Step 4
•The customer is incented even more
loyalty dollars for becoming a brand
ambassador by simply inviting their
friends on Facebook and Twitter.
•They can also Tweet or Like individual
products, thus amplifying their
satisfaction to all of their friends and
followers via social media.
9. Customer Acquisition
Step 5
•Those referral friends receive a
promotional voucher, which drives them
to visit the merchant and make a
purchase.
•When a voucher is redeemed, the
referrer gets even more rewards!
•The process is 100% trackable, which
gives businesses a way to measure the
program’s ROI.
10. Transactional Marketing
Mimis Cafe credits Transactions
drive the marketing E-Enrollment 10 Credits*
E-Receipt 1 Credit*
engine of our new E-Review 10 Credits*
social based loyalty E-Referral
E-Voucher
10 Credits*
10 Credits*
program.
Tools
5 Emails 1 Credit*
1 Mobile SMS 1 Credit*
* 1 Credit = $0.05
15. The ER Suite : E-Enrollment
Customer and
Mimis Cafe receives
confirmation email.
E-Enrollment: 10 Credits
16. The ER Suite : E-Receipt 1 of 2
Customer makes
purchase and
receives an emailed
receipt.
E-Receipt : 1 Credit
17. The ER Suite : E-Receipt 2 of 2
Customer can view
upcoming events
and invite friends.
E-Receipt : 1 Credit
18. The ER Suite : E-Review 1 of 2
Customer reviews
their experience at
Mimis Cafe
E-Review : 10 Credits
19. The ER Suite : E-Review 2 of 2
Customer can refer
friends and share their
experiences through
social media.
E-Review : 10 Credits
20. The ER Suite: E-Review Notice
Management reviews
customer’s comments
and may choose to
respond.
E-Review : 10 Credits
21. The ER Suite: E-Referral
Referral receives
invitation with optional
voucher attached to
redeem at Mimis Cafe
location.
E-Referral : 10 Credits E-Voucher : 10 Credits
22. Mimis goes social with loyalty
Sample Facebook Posts
Customer becomes a
Mimis Cafe brand
advocate and shares with
his/her friends and
followers on multiple
social networks.
23. The power of Word of Mouth using clk clk
You can expect $10 Average Customer Transaction
1,000 eReceipts = $10,000 Loyalty Revenue
results out of 310 Vouchers Redeemed = $ 3,100 Loyalty Revenue
340 Referrals = $ 3,400 Loyalty Revenue
your loyalty Total $16,500 Loyalty Revenue
clkclk price= $ 430 Loyalty Cost
program. Profit $16,070 Loyalty Profit
•You’ll connect with 110 more customers through instant feedback reviews that will help
you improve operations and automatically post to your own social media sites.
•You’ll increase sales by selling more food through 310 vouchers generated by customer
loyalty.
•You’ll increase your customer base by 340 from your current customers’ referrals.
•A $430 monthly investment will increase your traffic, move more product, increase your
goodwill, improve your reputation, and reduce current marketing efforts and costs.
Clkclk runs 24/7. That’s about 59 cents per hour!
* Case Study from a high volume multiple location merchant.
