SlideShare PRO Is Now Business essential - Have you started using it yet? If you have previously used SlideShare as just an upload and forget source for PDF files then think again. The new SlideShare has a crisp new appearance and some great options for business users, in particular B2B. Here are 2 must do actions to GET LEADS and to check that people open your SlideShare presentations.

1. www.Socialmediajedi.info
SlideShare PRO Now
Business essential
By Clive Roach
March 2013

2. SlideShare
SlideShare is the world’s largest community for sharing
presentations.
It has 60 million monthly visitors and 130 million pageviews,
it is amongst the most visited 200 websites in the world.
These 3 numbers mean that businesses must sit up and
take notice, but just how can businesses make effective use
of SlideShare?
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3. SlideShare PRO
SlideShare PRO has analytic options that will prove to be very
attractive for businesses B2C and B2B and in particularly for B2B.
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4. SlideShare PRO
SlideShare PRO offers extra benefits for uploading including videos,
however I recommend the analytics dashboard, lead capture and
tracking presentations as the pearls of the PRO portfolio.
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5. SlideShare PRO – “Send Tracker”
Imagine being able to send a SlideShare presentation link to a
business prospect and then being able to see reporting about it
being opened, and the most viewed slides? With PRO, that is
what you get!
On the next slide is an example where a presentation was sent
and the link opened 3 times. I can see how the presentation
was viewed on each occasion it was opened.
The presentation does not open in the normal view. It has a
special view that removes all the links and navigation links so
you know that the recipient is only looking at your presentation
and not distracted by ads or other menu options.
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6. SlideShare PRO – “Send Tracker”
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7. SlideShare PRO – “Send Tracker”
I can also see which “send tracker” presentations were not
opened over time. SlideShare allows me to revoke access to
them if I decide that I do not want them to view it anymore.
“The access to this content has been revoked by the author” is
the message shown when revoked presentation links are
opened.
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8. SlideShare PRO – “Send Tracker”
SlideShare PRO provides the option to upload to private
mode or to edit an existing public upload and then change it
to private mode.
Only account owners see private uploads, but you can send
private uploads as well as public ones via "send tracker" to
other selected recipients.
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9. SlideShare PRO – “Lead Capture”
SlideShare PRO enables lead capture via a form. You can
create a form just after an upload or to an existing upload
via the “my uploads” menu choice.
What I like about the lead capture process is the integration
possibilities with SalesForce CRM, using Slide2Lead, a free
application that can be installed from the SalesForce
AppExchange. For more information on this key topic for
businesses, consult the FAQ for lead capture.
Here are some best practice tips for lead capture using
SlideShare PRO.
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10. SlideShare PRO – Mobile Options
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11. SlideShare PRO – Meetings
SlideShare PRO has the option of conducting online
meetings on the fly or they can be scheduled.
Firstly you select a presentation (video uploads cannot be
selected). Then you can select a local conference number
and you are given a code.
Alternatively, you can invite people from your Facebook or
Twitter accounts or via email to the meeting. There is an
end meeting button.
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12. SlideShare PRO – Designs
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13. SlideShare PRO – Summary
If you have previously used SlideShare as just an upload
and forget source for PDF files then think again.
The new SlideShare has a crisp new appearance and some
great options for business users, in particular B2B. Lead
capture and send tracking are just two of my favorites.
If you are still not convinced, then read some of these case
studies. In the Marketo case study example they used
trigger alerts to their sales development team when certain
keywords were typed into the comment section of the
download form within SlideShare.
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14. www.Socialmediajedi.info