There are a lot of ways for your SEO campaign. Make use of content and inbound marketing as one of your strategy for your online business to succeed. Read on.

1. SEO Tip – Use Content and
Inbound Marketing to Your
Advantage
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2. Instead of cold calling, why not look for an effective way to get the customers
coming to you for a change?
Outbound online marketing strategies aren’t exactly obsolete but online inbound
marketing techniques certainly are much easier to succeed with — if you do it right.
Inbound marketing helps you do marketing and SEO together.
Instead of doing the online equivalent of cold calling and banging on doors,
inbound marketing helps people find you. Instead of banging on other doors,
people could be knocking on your door. SEO can help you substantially, especially
if you do it with strong marketing techniques built in to your optimisation approach.
And the great news is that a bit of effort can pay off repeatedly.
Offer Information
A big part of succeeding with inbound marketing involves sharing information
online. Making information available to potential customers is the way to go in the
information age where consumers use the information that they find online to help
them make their purchasing choices.
There are many ways to use information to help your site get found. Much of the
world of SEO is built on the basic concept of content marketing. By creating and
offering content, you’ve got an opportunity to market to interested people and build
a relationship with them. Content can be shared via your site and via many web 2.0
properties. It can also be syndicated so that it can be spread far and wide —
increasing the eyes that will land on it.
Press releases, SEO articles for content sites, and blog posting are all good
approaches to take. Provide information and then work to get the visitor to your
website through your byline. Don’t forget keyword rich anchor text to help you
increase your page rank.
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3. Tip: Make the Info Keyword Rich
Keyword richness that is done carefully online can be very beneficial. But there’s a
fine line to walk between keyword rich and keyword stuffed so don’t make keyword
optimisation your primary objective when working on inbound marketing. The best
approach to take is to be informative first and think SEO second.
Keyword integration into the title, the headers, the text, and optimisation of various
tags on the page can all help your article get found. Making it rich with good and
informative content will also help the content get acted upon and shared with
others. Strategic positioning of content is also important.
Strive for Opt-In Info
When people do find you via your optimised inbound marketing efforts, make sure
you don’t lose out on the opportunity. Strive to get people to opt in to receiving
future communication from you. You can do this multiple ways, such as by offering
something in exchange for a reader’s opt-in to your newsletter.
Then you’ll have the opportunity to drip-feed future info to that potential customer
that could either gradually bring someone closer to a sale or that could even
convert them to a buyer over and over again.
Analyse Results
If results are great, lather, rinse, and repeat. If not, tweak, test out, and analyse
again. You may opt to change your SEO strategy or to do more of the same but
another big benefit of inbound marketing techniques is that they’re easy to
measure, especially when compared to 20 th century marketing that took a long time
to plan and execute and an even longer amount of time to measure.
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4. When doing inbound marketing efforts as part of your SEO strategy, a careful
approach is smart. Carefully crafted purposeful content placed in the right online
places could do great things for the success of your website. If you need help
crafting an SEO approach that will work and help you get people queuing up to do
business with you, Oracle Digital would be happy to help. We can help you create
great informative content and we can position it online in places and in ways that
will help you get found.
http://www.oracledigital.com.au
Oracle Digital
206 Nicholson Road
Subiaco, WA, 6008
Ph: 1300 899 851
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