One thing you must understand as a small business owner is that when you see or hear the adverts on the TV and or the radio from those big brand competitors seldom does it lead to the consumer walking directly into their store. In the rapidly evolving psychology of our consumers, they will most likely seek guidance and confirmation from Google (which loves SEO) and other search engine facilities to research their options further.

1. SEO – The Golden Ticket to Leveraging
Your Big Budget Competitors
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2. For so many small businesses today, it’s becoming increasingly difficult to find a way of
continuing to grow your business when you are up against the monster cash flows of
your big brand competitors.
One thing you must understand as a small
business owner is that when you see or
hear the adverts on the TV and or the
radio from those big brand competitors
seldom does it lead to the consumer
walking directly into their store. In the
rapidly evolving psychology of our
consumers, they will most likely seek
guidance and confirmation from Google
(which loves SEO) and other search
engine facilities to research their options
further.
Well in this article we hope to enlighten you about SEO (search engine optimisation)
which is the golden ticket to growing your small business and using the powerful
budgets of your competitors to your advantage. Endless possibilities arise when you
introduce a cost effective, intelligent SEO or search engine optimisation campaign for
your small business.
The Big Brand Ads Mean Opportunity In The Search Engines Using SEO
Let’s use well known Electrical Appliance Giant Rick Hart as an example. After some
very basic keyword and SEO research I have figured out that every month in Australia
over 27,000 people search in Google for “Rick Hart”. And if you combine that with the
other few handfuls of SEO search terms which surround his brand name you may even
get to just over 30,000 searches per/month.
So Obviously, What’s happening here?
Yes you got it, people are seeing those TV ads, listening to those radio commercials and
deciding to head to Google and search for his brand name and website, and this is
where SEO is important! These traditional forms of advertising are costing him
thousands upon thousands, which is much more than what your small business can
afford right?
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3. So Right About Now You Are Wondering How Can Your Business Capitalise
On This With SEO?
Well it’s really simple, and it’s called SEO. All you need to do if you are a competing
business is to create a complimentary page on your website which talks about Rick Hart
and his great successes as a local electrical appliance expert and SEO optimise it in the
search engines. With some careful planning and guidance from an SEO or search
engine optimisation expert, before you know it you will be sitting right below his
website at #2 on the first page of Google or you might even jump above him.
This means that every time those 30+ thousand people search for “Rick Hart” in
Google, your websites clever SEO will make you the beneficiary of a large portion of
those visitors searching for Rick Hart. By the way, I did some SEO research and figured
out that the very page which sits right below the Rick Hart website at #2 in Google
does not have a single back link pointing towards that page and this means that they
are there by default and not through intelligent SEO optimisation.
Essentially what I am saying here is that many people don’t think of leveraging the
power of SEO or search engine optimisation against their competitors and they also
don’t consider just how easy it might be to gain valuable search engine rankings for
such a large volume of visitors. All this is made possible because of their multi-million
dollar marketing budgets.
You might be saying that it’s not beneficial for me to speak about my competitors on
my very own website, but there is certainly a science behind encouraging the visitors to
your website to move in a direction that you wish for them to take.
While they may have found your website by searching for Rick Hart and your clever
ability to SEO his brand name, once they arrive at your website you can strategically
present them with offers and information about your business which captivates them
and encourages them to contact you. Let’s remember, the visitor is probably much
more interested in Electrical Appliances when they are searching in Google rather than
Rick Hart himself.
So How Is SEO a More Cost Effective Way To Advertise My Small Business?
Well in the past, I have been lucky enough to have been involved with a big brand
company that produced a number of TV commercials over a number of years. It is not
unlikely that these big brand competitors will spend in excess of $50,000 just to
produce their TV ad before they spend a single cent on getting their ads to air (and the
costs to air their TV ads make the ad production costs seem minute). Needless to say
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4. that a powerful, well planned & local SEO campaign for your small business could cost
you less than $15,000 for the entire year.
You can rest assured that SEO or Search Engine Optimisation is giving back the
advantage to small businesses during a time when they need it the most. Is your small
business engaging an affordable, SEO professional to market your business online?
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