Perth Digital Marketing Company, Oracle Digital unveils improved products and services to help clients keep their online marketing campaigns constantly efficient and updated.

1. Mobile Searches Gaining
Considerable Ground, Analysts Say
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2. Perth Digital Marketing Company, Oracle Digital unveils
improved products and services to help clients keep their online
marketing campaigns constantly efficient and updated.
Oracle Digital, an established web marketing company in Australia, has announced that it
has made significant modifications to its roster of products and services, in light of the
emerging trends in the virtual world.
In a projection made by analyst firm BIA/Kelsey, it was predicted that there is a big chance
that more local searches will be made through smartphones than through desktop
computers by the year 2015 – which according to analysts, is a sign that all businesses
should take serious heed of.
Giant Internet company Google has also released its own set of statistics, showing that 20
percent of the total queries using its search engine were for local searches – 40 percent of
which were made via smartphone queries.
It also showed that in other categories, such as travel and restaurants, searches made
through mobile phone took up around 15-20 percent of total queries, which again, has led
many analysts to believe that mobile will become even bigger as time passes on. Google
has a 95 percent share of the total mobile searches made in the US.
Additionally, industry analysts and experts have made computations to make things
clearer. According to them, in the US, there are approximately 125 million people with
smartphones, with a large percentage of them doing an average of 20 mobile searches on
a monthly basis. Of these, they say that the approximate total of annual mobile searches
is 30 billion, and wherein 40 percent or over 12 billion are local mobile searches.
Analysts have also forecasted that the future may bring on around 75 percent or roughly
187 million people doing an average of 40 mobile searches per month – which may
amount to 90 billion mobile queries on an annual basis. And according to them, if local
mobile searches are set at 50 percent, this will mean around 45 billion mobile searches to
be made annually.
With these results and forecasts, many are now saying that online retailers must
seasonably develop optimised platforms, both for ecommerce and mobile, in order to
ensure that prospective shoppers and customers are reached accordingly.
James Corby, Business Development Director of Oracle Digital, has this to say about
making use of efficient online tools for web marketing campaigns: “The online world is full
of emerging opportunities to market their business. Companies must stay in tune with the
latest Internet movements in order to achieve success in the end. If you don’t, then
chances are, companies similar to yours will outcompete you.”
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3. He then added, “But you must make sure that you are researching and utilising the most
effective online marketing techniques, such as SEO, social media marketing, reputation
management and other tools in order to make things work. Otherwise, it might lead to
failure instead of success.”
Oracle Digital is reputable online marketing company that provides numerous online
strategies, such as online press release, reputation management, communications
strategies, SEO and other online tools to clients from Perth, Sydney, Melbourne, Adelaide,
Brisbane and other parts of Australia.
If you want to know more about Oracle Digital and its services, you can call them at 1300
899 851 or you can visit their website at http://www.oracledigital.com.au.
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