A web design checklist for B2B Big-Ticket companies who want to convert website traffic into leads, prospects and sales.
Created by http://digisac.com/
2. PLAN YOUR AUTOMATED SALES FUNNEL
Does your website have a clear goal that you want a prospect to fulfill when they visit your homepage?
(Such as a "Call to Acton.”)
Do you have obvious paths throughout your website for a visitor to enter your sales funnel?
Is it easy for a prospect client to contact you without having to leave your homepage?
Do you have a clear purpose for every page on your website that will advance the sale? (E.g. To call you, to
request a callback, to join a webinar, to download a brochure, request a quote, buy a product, download
your spec sheet, sign up to your e-mail newsletter, fill out a contact form, like you on Facebook, etc.)
SET THE RIGHT FIRST-IMPRESSION
Does your site make a good first-impression about your brand with a clean and
organized aesthetic appeal?
Do you have a mobile-friendly website that will adjust your website's layout and content to a smartphone
and tablet device, without having to pinch-and-zoom?
Do you have a professionally designed logo that represents your company’s values and that resonates with
your target audience?
Is your website’s color palette harmonious and consistent? (Tip: studies show that a color palette of 3 to 5
colors are more effective for Business-to-Business websites.)
Are your images, photos and graphics aligned with your key messages and company values? And, are they
clickable to webpage that will advance the sale?
Are your fonts visually consistent throughout the site?
Do you have a consistent tone of voice throughout your website? (Speaking in the 3rd vs. 1st person, pasttense vs. present-tense, office vs. casual language, etc.)
Do you have a menu navigation bar at the top of your website to quickly reach different areas of your site?
Do you have a website structure where any piece of content is accessible within three clicks or less?
DigiSac Website Development
(916) 3044-WEB (932)
www.DigiSac.com
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3. VIE
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PRODUCE MAGNETIC CONTENT
Does your homepage have a clear headline that explains to your target audience what your business does
and the primary benefit you deliver? (Otherwise known as your “Unique Selling Proposition.”)
Are you using captivating headlines throughout your website that speaks to a prospect’s pains? (Stop
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talking about me-me-me and actually solve your client’s problems.)
Is your website’s copy (long-form text) well written and compelling to your target audience?
Have you made your content easy to digest by formatting your text into headlines, sub-headings, short
paragraphs, bullets points, lists, quotations, italics and bold formatting? (People don’t actually read but
rather skim through written content, and they need your help to highlight the most important areas.)
Does your website have a search function so visitors can find specific content that's most important to
them?
Do you have social media sharing buttons on all your content, articles and products to increase your wordof-mouth?
Can a typical prospect get the answers to their common questions before buying from you, by solely using
your website? (Many visitors will rather not contact you at all if they believe they'll be pressured by
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a salesperson to buy. This is especially true in B2B when professional buyers are involved.)
Have you posted content that details the cost of your service, the other best service providers, and the top
problems associated with your service? (This is the fastest way to attract website traffic.)
Are you using text, video, graphics, diagrams, etc. to thoroughly answer the common questions of a
prospect?
DigiSac Website Development
(916) 3044-WEB (932)
www.DigiSac.com
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4. DEMONSTRATE TRUST & CREDIBILITY
Do you have a company video on your homepage? (FYI: Video is 50 times more likely to improve your
website’s ranking and very effective at quickly building trust & credibility.)
Are you featuring your industry awards, member associations logos, BBB seal on your homepage to help
build trust?
Do you have a dedicated page to document your case studies and success stories that prove the quality &
impact of your work?
Do you have featured testimonials (video is better) on your homepage to quickly build social proof?
Do you have a stand-alone page listing all your testimonials? (Tip: You can never have too many
testimonials.)
Do you have a brief “About Us" page that details the history of impact your business has had on the lives of
others? (Skip the typical me-me-me rant, and focus on what the client really wants to know.)
Do you have a company “Branding Guidelines” style guide available on your website for staff and media?
(To get that "big business" feel, you'll need a consistent style throughout your website, business
cards, letterheads, etc.)
Do you have a consistent treatment of your logos, fonts, colors, bulleted lists, quotations, newsletters, email
footers, letterheads, business cards, etc.?
Correct proof-reading, spelling and grammar across all content?
Have you replaced all placeholder text, images and videos with actual content?
DigiSac Website Development
(916) 3044-WEB (932)
www.DigiSac.com
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5. CONVERT YOUR TRAFFIC INTO LEADS
Are you capturing your visitors name and emails with a compelling offer—such as an ebook, checklist,
audio or video download? (By collecting this info, you can target these leads and convert them into clients.)
Are you encouraging your visitors to join your email list by using multiple sign-up forms throughout your
site? (Email newsletters help create a top-of-mind awareness about your brand.)
Are you using a compelling headline for your sign-up forms? (E.g. "Sign up for this free e-course valued at
$397!")
Does your sign-up form clearly tell the visitor the benefits of joining your newsletter and ensures them that
they can unsubscribe at any time? (If you already have a large subscriber base, ask them to join “Over 400+
Monthly Readers” and use social proof to your advantage.)
Do you have professionally written auto-responders that are activated after a visitor fills out a sign-up form
or fills out a “request for a quote" form? (This is a good opportunity to ask them to join your Facebook/
Linkedin/Twitter profile and increase word-of-mouth buzz.)
Does your homepage display a “HUGE” phone number that they can call you without having to scroll down
the page or click anywhere else? (For best results, place the number on the top right corner of your site.)
Do you have your business contact & address details on the footer of every page? (Google likes to see your
business name & address on every page.)
Do you have an easy-to-fill callback form on your homepage? (This way you can at least collect their name
and phone number.)
Do you have a checkbox on the bottom of your contact page that allows them to sign up for your
newsletter? (Considered the easiest way to increase you readership.)
DigiSac Website Development
(916) 3044-WEB (932)
www.DigiSac.com
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6. MAKE IT EASY FOR GOOGLE TO BRING YOU TRAFFIC
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Have you determined your top 10 target keywords through an internet marketing analysis?
Are you using your target keywords on your homepage?
Are you using your target keywords within the "Title Tag" and "Meta Description" for each page? (When
your website shows up on Google, your "Meta Description" is the blurb text displayed under your websites
link and it’s what persuades a user to visit your site, instead of your competitor’s site.)
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Are you using 1-2 target keywords on each page of your website?
Are you using your keywords throughout your content in a natural way? (Include your keywords in your H1
headings, body copy, etc. but don’t spam your article with keywords otherwise Google will punish you.)
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Are you using your target keywords as link names? (Instead of a link called as “Click Here” it should be
named as “View Rental Packages for Chemical Septic Tanks,” for example.)
Are you using your target keywords within the image “alt” tags on all images?
Are you using an XML Sitemap so Google can easily index your site?
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TEST, TEST, TEST
Have you tested all the website hyperlinks to be working properly?
Tested all the forms, including contact forms, eBook downloads, blog comments, callback requests, email
Tested your auto-response confirmation emails and pages.
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capture, etc.
Tested your site on a smartphone to be mobile-friendly and still be able to capture their email.
Tested all images and CTA buttons to be clickable and linking properly.
Are all phone numbers, email addresses, and QR codes working?
DigiSac Website Development
(916) 3044-WEB (932)
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Tested your company logo to always link back to your homepage.
www.DigiSac.com
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7. BRING IT TOGETHER
Have you updated your company email signatures with a link that connects back to your website.
Have you updated all your printed collateral with your new website address, such as business cards,
brochures, letterheads, etc.
Do you have custom URLs that sync with QR codes so that you can use on your business cards, brochures,
advertisements, etc. so that you can easily bring mobile visitors to your website and track their source?
GET YOUR NAME OUT THERE
Have you manually submitted your website to search engines (such as Google) to speed up the indexing
process?
Have you added your new website address to the major online directories, such as to Yellow Pages Online?
Have you claimed your business profile on Yelp?
Have you created a profile on Google+ Local to have your business listed on Google Maps?
Have you claimed your business page on Linkedin, Facebook, Twitter, Pinterest, Blogspot, Youtube,
instagram, Flickr, Reddit, Tumblr, etc. for future use or to at least protect your brand?
Have you decided which social media sites you will be using for your business and which ones you won’t?
(Focus on the 2 or 3 that your target market is already using, but don’t spread yourself too thin).
DigiSac Website Development
(916) 3044-WEB (932)
www.DigiSac.com
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8. YOUR ULTIMATE SALES MACHINE
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Have you verified your website with Google Webmaster Tools?
Have you installed a Google Analytics tracking code? (Otherwise you’ll miss out on valuable return-oninvestment information that can cost you dearly.)
Do you at least once a week, check on your website’s analytics information to adjust your website’s
marketing, keywords, traffic sources, bounce rate, popular pages, average page views, etc.?
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Do you at least once a week, create new written content with your target keywords to improve your
website’s ranking?
Have you establish a Google Alerts account to track when your business is being discussed on the internet?
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Do you at least once a week, review your Google Alerts and join in on conversations where you’re able to
provide value? (By adding your website’s link to these forums, you’ll increase your website’s ranking while
also providing value to those conversations.)
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YOUR TOTAL SCORE
WHAT YOUR SCORE MEANS
Outstanding. You have an Ultimate Sales Machine; a website that converts traffic into
AAA prospects that are ready-to-buy. Your website attracts so many new clients, that they
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willing chase and beg you for your business... Now go away—you don't need us.
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Excellent. Your website is a sales-team, but it struggles when the leads aren’t red-hot.
62 - 56
B
Great. Your website is an online brochure, but there’s still a lot of untapped potential.
55 - 49
C
Average. At least you have website, but it’s not really bringing you much business.
48 - 42
D
Poor. You understand the value of the internet but you’re execution is totally wrong.
41 - 00
F
Shut it down. You're likely doing more harm than good, and you’re repelling clients.
DigiSac Website Development
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69 - 63
(916) 3044-WEB (932)
www.DigiSac.com
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