Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled. Why Create a Mobile Website?

1. Mobile
Sites
and
Mobile
SEO
Mobile
Sites
&
Mobile
SEO
www.ClickTecs.com

2. Did
you
know?
• 90%
of
mobile
users
in
US
and
Western
Europe
have
a
web-­‐enabled
phone-­‐
Source
Comscore
2010
Mobile
Year
in
review
• Mobile
Web
use
is
growing
faster
than
applicaKon
use
–
Source
Clickz.com
• The
current
industries
seeing
the
most
growth
in
mobile
searches
are
business,
entertainment,
and
travel
(30%
in
Restaurant
category)
• Mobile
Searchers
tend
to
use
the
same
search
engine
on
their
mobile
device
as
they
use
on
their
PC

3. 70/20/10
TradiKonal
Online
Emerging
PlaXorms
Future
Investment
Mobile
Social
Media
Website
Landing
Pages
Paid
AdverKsing
SEO

4. Solve
a
Need…
Mobile
Problems
Mobile
users
face
four
main
usability
hurdles:
•
Small
screens
•
Awkward
input
•
Download
delays
•
Poorly-­‐designed
sites

5. In
the
past
1900
-­‐
innova+on
1983
-­‐
portability
2010+
–
smart
phone

6. Today–
a
3
screen
future

7. Types
of
AcKviKes
•
CommunicaKon
(including
email,
social
network
sites,
forums,
using
a
camera
applicaKon
to
send
a
picture
to
a
friend),
•
Informa+on
seeking
(examples
include
finding
business
hours,
stores,
loca+ons,
direc+ons,
checking
news,
sport
informa+on,
movie
+mes),
•
Data
handling
(e.g.,
uploading
a
picture,
installing
an
applicaKon),
•
Entertainment
(e.g.,
watching
video),
•
TransacKons
(e.g.,
shopping,
banking)

8. Mobile
Sites
vs
Full
Sites
1.
If
your
budget
allows
for
a
mobile
site,
build
one:
your
users
will
do
be_er
with
it.
2.
Use
site
analyKcs
to
determine
how
much
your
site
is
accessed
from
mobile
devices
and
to
decide
whether
it’s
worth
building
a
mobile
site
and
which
plaXorm
to
prioriKze
3.
Build
a
mobile
site
if
people
do
small,
quick
transacKons
on
your
site
under
Kme
pressure.
4.
Build
a
mobile
site
if
people
use
your
site
to
communicate
with
each
other.
5.
Build
a
mobile
site
if
people
come
to
your
site
to
kill
Kme
and
browse.
6.
Do
not
build
a
mobile
site
if
your
full
site
has
a
shallow
informaKon
structure
and
limited
funcKonality
(1–4
possible
tasks).

9. Mobile
Website
• Auto-­‐Detect
Mobile
Phones.
Mobile-­‐friendly
websites
automaKcally
detect
that
users
are
on
a
mobile
device
and
then
display
the
appropriate
version
of
the
site.
• Clear
Calls
to
Ac+on.
The
most
important
features
of
the
site
should
be
at
the
top
of
the
page
and
should
include
clear
calls
to
acKons.
• Avoid
Mobile-­‐Unfriendly
Elements.
The
design
should
avoid
mobile-­‐unfriendly
elements
such
as
flash,
large
images,
video,
and
complex
layouts.

10. Mobile
Websites
ConKnued
Fluidity.
Design
with
a
fluid
layout
that
will
gracefully
adapt
to
a
range
of
typical
mobile
screen
resoluKons.
Touch
Interface.
Touch
screens
don’t
have
hover
states
—
it’s
all
about
fingers
tapping,
so
don’t
build
a
site
that
requires
users
to
move
their
mouse
over
menus
or
other
elements.
Also,
make
sure
links
and
other
clickable
elements
are
big
enough
to
tap
with
a
fingerKp.
Scrolling.
Limit
scrolling
to
one
direcKon
—
the
site
should
only
scroll
verKcally.
Having
to
manage
a
page
that
scrolls
horizontally
and
verKcally
is
difficult
to
navigate.

11. Mobile
Sites
One
Window.
Avoid
pop-­‐ups
and
new
windows.
A
user’s
enKre
experience
should
take
place
in
a
single
window.
Simple
Naviga+on.
Simplify
your
navigaKon.
Typically,
a
site’s
tradiKonal
navigaKon
is
too
complex
for
a
mobile
site.
Clean
Code.
Most
desktop
web
browsers
allow
a
lot
of
leeway
when
rendering
HTML
and
will
usually
display
a
site
correctly,
even
if
the
code
has
flaws.
Mobile
browsers
usually
have
less
room
for
error,
so
there
is
an
added
value
to
having
clean,
simple
code.

12. Mobile
Sites
Cont’d
Use
Alt
Tags.
SomeKmes
images
won’t
load,
either
because
of
issues
with
the
mobile
browser
or
because
a
user’s
connecKon
is
too
slow.
Always
include
descripKve
alt
tags
for
images,
in
case
they
don’t
appear.
Label
Forms.
Some
modern
websites
embed
form
labels
inside
the
form
field.
On
mobile,
it’s
much
more
difficult
to
keep
track
of
the
fields,
and
users
olen
make
use
of
“next/previous”
bu_ons
built
into
they
keyboard.
Without
clear
labels
alongside
the
form
fields,
it
might
be
impossible
to
know
what
informaKon
is
supposed
to
be
in
which
field.

13. Last
but
not
least
–Mobile
Sites
Escape
Hatch.
SomeKmes
users
just
need
to
use
your
normal
site.
If
possible,
always
have
a
link
back
to
the
original,
Full
site
and
from
your
Desktop
site
to
your
mobile
site

14. Did
you
know…
1
in
7
searches
on
Google
are
performed
on
a
mobile
device
Google’s
keyword
tool
provides
mobile
keywords
and
volume

15. Keyword
Query
Context
Google’s
research:
• 59%
of
smartphone
users
report
using
the
mobile
Internet
while
waiKng
in
line
• 48%
report
using
it
while
eaKng
• 44%
report
using
it
while
shopping.

16. Mobile
Search
vs
Desktop
Local
results
are
more
likely
in
mobile
Image
search
opKmizaKon
and
video
SEO
olen
have
a
low
priority
in
enterprise
SEO,
but
will
play
a
crucial
role
in
Mobile
Search

17. Like
me,
Like
me
Not
No
Google
Plus
One
in
mobile
results
(yet)
Fewer
places
to
filter
in
Mobile
may
mean
a
higher
CTR
in
mobile
search

18. Mobile
SEO
1. ValidaKng
the
page
with
the
.Mobi
Validator
or
the
W3C
Validator
Low
CompeKKon
2.
Following
‘tradiKonal’
on-­‐site
SEO
Best
in
Mobile
PracKces
such
as:
SEO
means
*
Major
keywords
in
the
Ktle
tagging
big
*
H1ʹ′s
and
body
text
opportunity
*
Rich
keyword
Meta
Titles
and
DescripKons
for
your
*
Keyword-­‐rich
anchor
text
for
internal
links
client!
3.
Have
dedicated
Link
building
Campaign
for
the
Mobile
Site

19. Mobile
SEO
ConKnued
3. Mobile
Search
results
tend
to
reflect
‘Local
Search
results’
–
your
site
must
be
opKmized
for
local
type
searches.
Also
submit
your
business
info
to
local
directories
making
sure
your
site
is
verified
and
included
in
sites
like
Google’s
Local
Business
Center.
4.
Get
the
Mobile
Site
spidered
and
indexed
–
submit
to
major
search
engines:
*
Google
Sitemaps
*
Yahoo!
Submit
Your
Mobile
Site
5.
Standard
domain
names
and
URLs
(m.site.com,
mobile.site.com,
site.mobi,
www.site.com/mobile)
should
all
point
to
your
mobile
site.
If
you
can
afford
only
one
of
these
domains,
use
m.site.com

20. Mobile
Keyword
Research
Tool

21. Great
Tools
to
use
• www.ipadpeek.com
-­‐
see
how
your
site
looks
on
an
ipad
– Note:
Flash
works
so
not
fully
accurate
(disable
the
flash
plugin)
• www.iphonetester.com
-­‐
how
your
site
looks
on
an
iphone
•
www.iphoney.com
• h_p://validator.w3.org/mobile/
-­‐
Sees
how
mobile
friendly
your
site
is
and
checks
against
W3C
Compliance
• h_p://www.google.com/gwt/n
-­‐
makes
the
page
mobile-­‐
web-­‐friendly
by
trimming
the
content
down
to
its
bare
essenKals
h_p://www.gomez.com/mobile-­‐readiness-­‐instant-­‐test-­‐
mobile
readiness
test
gives
you
a
score
between
1
and
5
based
on
an
analysis
of
over
30
proven
mobile
web
development
techniques

22. ‘The
Market
doesn’t
know
what
it
wants
unKl
it
sees
it.’
~JK
Rowling,
Author

23. Next
Steps
• Look
for
a
blog
post
on
Mobile
Sites
vs
Mobile
SEO
• Review
AnalyKcs
of
exisKng
sites
for
Mobile
Traffic
and
see
if
a
Mobile
Site
is
required
• Upgrade
SEO
to
include
Mobile
SEO

24. QuesKons?
Jamshaid
(Jam)
Hashmi
1888
678
7588
x
1278
Toll
Free
jhashmi@clicktecs.com
Connect
with
me
on
Linkedin
h_p://ca.linkedin.com/in/jamshaidhashmi
Follow
me
on
Facebook:
www.facebook.com/jamshaidhashmi