Considerations when building an iPhone application for your brand.

1. A MARKETER’S APPROACH
TO iPHONE APPLICATIONS

2. source: flickr.com/photos/hokorii/

3. source: flickr.com/photos/blumpy/

4. OVERVIEW

5. OVERVIEW

6. “It’s time to start evaluating Apple’s innovative new
smart phone. Finally, the iPhone really is the smart
phone for the rest of us.” - Paul Thurrott
source: flickr.com/photos/ahyatt/

7. source: flickr.com/photos/davedean/

8. source: flickr.com/photos/tiboutoo/

9. source: flickr.com/photos/14708858@N00/

10. “In other words, when our tools are broken, we feel
broken. And when somebody fixes one, we feel a tiny
bit more whole.” - Jonathan Ive
source: flickr.com/photos/derekbrookmeyer/

11. source: flickr.com/photos/pandora_radio/

12. LANDSCAPE

14. Growing twice as fast as song sales

15. Growing twice as fast as song sales
Expected to hit 1 billion downloads by January 2009

16. Growing twice as fast as song sales
Expected to hit 1 billion downloads by January 2009
Range from free to $1,000

17. source: flickr.com/photos/sniderscion/

18. source: flickr.com/photos/katiejames/

21. RECOMMENDATIONS

22. Use the unique
functionality

23. Use the unique
Fill a need
functionality

24. Use the unique
Fill a need Create conversation
functionality

25. RECOMMENDATIONS
Use some of the unique functionality
Multi-touch events and controls
Accelerometer support
Localization
Camera support

26. source: flickr.com/photos/2kings/

27. source: flickr.com/photos/12111793@N06/

28. source: flickr.com/photos/lyndonc/

32. RECOMMENDATIONS
Fill a need
Use insight to discover what need your brand can fill

35. RECOMMENDATIONS
Create conversation
Providing a conversation-worthy application
Connecting people to their friends

37. BRANDED APPLICATIONS

40. THANK YOU
strategy@clickhere.com