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Product design for relationships via analytics,
partnerships and product distribution channels
   2007 ridiculous inventory 8 million units
   Down to < 3 million
   Building at 400 to 500K per yr
   Need 1.2 million for replacement / formation
   300 offices, 700 agents,
   White glove service model
   Relationship development at scale.
   Cusp of fundamental technology change and
    innovation
   Get in front of development with metrics
    needed
   Gather customer input requirements FAQ
   Design
   Lean startup model to persuade adoption
   Learn, adapt, iterate
   Mine analytics back to metrics
   Pilots / Third parties / Beta
   Cross-functional coordination
   Drive all aspects of launch product marketing
   Measure distribution via results (learn adapt)

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Wspm

  • 1. Product design for relationships via analytics, partnerships and product distribution channels
  • 2. 2007 ridiculous inventory 8 million units  Down to < 3 million  Building at 400 to 500K per yr  Need 1.2 million for replacement / formation
  • 3. 300 offices, 700 agents,  White glove service model  Relationship development at scale.  Cusp of fundamental technology change and innovation
  • 4. Get in front of development with metrics needed  Gather customer input requirements FAQ  Design  Lean startup model to persuade adoption  Learn, adapt, iterate  Mine analytics back to metrics
  • 5. Pilots / Third parties / Beta  Cross-functional coordination  Drive all aspects of launch product marketing  Measure distribution via results (learn adapt)