The Future of IT in the Small-to-Midsize business 2-2
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Dutch business Breakfast, San Mateo. 5 May 09
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The Future of IT in the Small-to-Midsize business 2-2
- 1. the vision at work The future of IT in the modern small to midsize business. Dutch Business Breakfast. San Mateo, 5 May 2009 2 of 2 Clive Boulton Exact Research
- 2. the vision at work EMERGENCE OF SOCIAL COMPUTING
- 3. Interactions the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Transactions Processes Social
- 4. Automation the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Automation Optimizing of Paper the business forms Paper forms Business Performance Identity & Personality
- 5. Solutions the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Accounting CRM / HRM Communities Accounting HRM/CRM Community
- 6. Participation the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Everybody 10% 100% Everyone
- 7. Innovation drivers the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Innovated from Tier-1 Innovated by Customers Corporations Customers
- 8. Innovation approach the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Top Down Bottom Up
- 9. Focus the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Internal External Internal External
- 10. Functionality the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Sophistication Convenience Sophistication Convenience
- 11. Feeling the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Efficiency & Productivity Emotional Efficiency & Productivity Emotional
- 12. the vision at work COMMUNITIES
- 13. Social Network - Communities the vision at work
- 14. Feeling of membership the vision at work
- 15. Feeling of influence the vision at work
- 16. Integration and fulfillment of needs the vision at work
- 17. Shared emotional connection the vision at work
- 18. the vision at work A COMMUNITY IS ABOUT PEOPLE AND THEIR RELATIONSHIPS…
- 19. the vision at work … AND DEALING WITH SOCIAL INTERACTION INCREASES CUSTOMER INTIMACY
- 20. Visitor the vision at work
- 21. Customer the vision at work
- 22. Member the vision at work
- 23. the vision at work SUMMARIZED
- 24. SOCIAL IS THE NEW AIR the vision at work DRIVING BUSINESS! BECAUSE DOING BUSINESS IS ESSENTIALLY ANOTHER FORM OF SOCIAL INTERACTION
- 25. Summarized the vision at work 1985 Transactions 1995 Processes 2005 Social 2015 Transactions Processes Social = = = Accuracy Efficiency Emotion …. And always in this order!
- 26. the vision at work HOW WE ARE WORKING TODAY?
- 27. Research Linkages the vision at work • US and Dutch Market Differences – Regional uptake – Cultures, fast moving, domestic, international • Collaborations, TU Delft – PhD, Masters students • Knowledge Transfer – Silicon Valley, Delft, Kuala Lumpur – Market information, sales strategy, technology innovation
- 28. Where are we today? the vision at work • Investing in technology – To reduce time to market – To increase technology adoption • Researching functionality – Improved user experiences – Social business computing • … and our products and prototypes – Connecting people, communities and services
- 29. the vision at work DEMO
- 30. Summary… the vision at work We are working to guide our customers into 6th wave of computing in 50 years
- 31. the vision at work Thank you Credits @ Aad’t Hart Credits @ Our organization