Aleyda Solis hosting our 67th Friday Session to guide us through the power of social data and how to use this data to improve your digital marketing.

1. FRIDAY SESSION #67! 22/05/14
How to Leverage Social Data to Improve Your Digital Marketing Performance!
By Aleyda Solis / @aleyda !
@Cleverwood!
#FridaySession!

2. hell0 #fridaysession
#fridaysession by @aleyda from @TRIBALYTICS

3. Who am i?
ALEYDA SOLIS
!
INTERNATIONAL online marketer
FOCUSED IN SEO
!
+7 YEARS EXPERIENCE IN EUROPEAN,
AMERICAN AND LATAM DIGITAL
PROJECTS
!
CO-FOUNDER @TRIBALYTICS
#fridaysession by @aleyda from @TRIBALYTICS

4. DIGITAL MARKETERS FACE IMPORTANT CHALLENGES TO SUCCEED
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5. a MULTI-CHANNEL CUSTOMER JOURNEY to target
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6. a multi-device, always “on” audience to connect with
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7. platforms that evolve very quickly
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8. new platforms & segmented traffic sources & behavior
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9. more competitors and less attention by users
#fridaysession by @aleyda from @TRIBALYTICS

10. less meaningful data & more noise
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11. how to win with so many challenges?
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12. DON’T WHINE & focus on enhancing your performance
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13. #fridaysession by @aleyda from @TRIBALYTICS
use your existing data sources, like social

14. #fridaysession by @aleyda from @TRIBALYTICS
scale faster minimizing complexity and using a few tools

15. it’s about answering the right questions
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16. 1. which content topics your audience prefers?
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17. identify most shared content of a site w/ socialcrawlytics
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18. identify top content shared from a topic w/ buzzsumo
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19. use this information to…
#fridaysession by @aleyda from @TRIBALYTICS
identify
new content
topics gaps &
opportunities
identify
best content
formats
drive your
content
strategy
input your seo
keyword
research
…

20. #fridaysession by @aleyda from @TRIBALYTICS
2. which social networks your audience uses to share?

21. identify shared content per network w/ socialcrawlytics
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22. identify top social networks with shares w/ buzzsumo
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23. use this data to…
identify the
networks to
focus on
drive your
social media
strategy
identify
opportunities
per network
understand
your current
reach per
network
…
#fridaysession by @aleyda from @TRIBALYTICS

24. 3. how’s your social audience segmented?
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25. identify your audience demographics w/ followerwonk
#fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS

26. identify your audience COMMUNITIES w/ tribalytics
#fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS

27. #fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS
OPTIMIZE
YOUR COMMUNITY
MANAGEMENT
ACTIVITIES
DRIVE YOUR
SOCIAL MEDIA
STRATEGY
IDENTIFY YOUR
AUDIENCE SHARE &
GAP VERSUS
COMPETITORS
…
use this data to…
IDENTIFY YOUR
COMMUNITIES
PROFILES

28. 4. who are your social influencers?
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29. identify INFLUENCERS PER TOPIC w/ twtrland
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30. identify INFLUENCERS PER COMMUNITIES w/ tribalytics
#fridaysession by @aleyda from @TRIBALYTICS#fridaysession by @aleyda from @TRIBALYTICS

31. #fridaysession by @aleyda from @TRIBALYTICS
OUTREACH FOR
LINK BUILDING
INFLUENCERS
MARKETING
COMMUNITY
MANAGEMENT
PR
SOCIAL
MEDIA
STRATEGY
CONTENT
MARKETING
…
use this data to…

32. #fridaysession by @aleyda from @TRIBALYTICS
5. which are the content preferences of your influencers?

33. check “POPULAR CONTENT” per influencer w/ twtrland
#fridaysession by @aleyda from @TRIBALYTICS

34. see the shared links per influencer w/ buzzsumo
#fridaysession by @aleyda from @TRIBALYTICS

35. #fridaysession by @aleyda from @TRIBALYTICS
use this data to…
connect with
your influencers
drive
influencers
marketing
campaigns
drive your
COMMUNITY
MANAGEMENT
SOCIAL
MEDIA
STRATEGY
input your
CONTENT
MARKETING
…

36. #fridaysession by @aleyda from @TRIBALYTICS
bonus: when someone started or stopped following?

37. use the followers tracking option of followerwonk
#fridaysession by @aleyda from @TRIBALYTICS

38. #fridaysession by @aleyda from @TRIBALYTICS
use this data to…
identify who
are your new and
lost followers
identify
potential causes
of lost
optimize your
community
management
identify
your followers
gap & performance
with your
competitors
…

39. #fridaysession by @aleyda from @TRIBALYTICS
so many digital questions answered! i love social data.

40. let’s advance faster & win
#fridaysession by @aleyda from @TRIBALYTICS

41. THANK YOU! questions?
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42. images under creative commons
https://www.flickr.com/photos/loop_oh/3424641118/
https://www.flickr.com/photos/runare/13472628024/
#fridaysession by @aleyda from @TRIBALYTICS