How to choose the right social media tool for your business? The world of monitoring tools is complex and varied. During our FAS #63, Cleverwood consultant Kim Recour introduced us to the most interesting tools, complete with valuable examples and simulated tests.

1. FRIDAY
SESSION
#63
Monitoring,
Managing
or
Customer
Service
by
Kim
Recour
@Cleverwood
#FridaySession

2. #Types
#
Types
Monitoring
Tools
Social
Media
Management
Tools
Social
CRM

3. #Features
#
Types
Monitoring
Tools
Monitor
your
brand
Online
&
Social
Engage
with
your
audience
Insights
&
AnalyJcs
Online
&
Social
Social
Media
Management
Tools
Monitor
your
brand
on
Social
Engage
with
your
audience
Insights
&
AnalyJcs
on
Social
Social
CRM
Monitor
your
keywords
on
Social
Customer
Service
&
Engageme
nt
on
Social
Insights
&
AnalyJcs
on
Customer
Service

4. #Supported
#
Types
Monitoring
Tools
Monitor
your
brand
Online
&
Social
Engage
with
your
audience
Insights
&
AnalyJcs
Online
&
Social
Social
Media
Management
Tools
Monitor
your
brand
on
Social
Engage
with
your
audience
Insights
&
AnalyJcs
on
Social
Social
CRM
Monitor
your
keywords
on
Social
(&online)
Customer
Service
&
Engageme
nt
on
Social
(&online)
Insights
&
AnalyJcs
on
Customer
Service

5. #Examples
#
Types
Monitoring
Tools
Monitor
your
brand
Online
&
Social
Engage
with
your
audience
Insights
&
AnalyJcs
Online
&
Social
Social
Media
Management
Tools
Monitor
your
brand
on
Social
Engage
with
your
audience
Insights
&
AnalyJcs
on
Social
Social
CRM
Monitor
your
keywords
on
Social
(&online)
Customer
Service
&
Engageme
nt
on
Social
(&online)
Insights
&
AnalyJcs
on
Customer
Service

6. #Benchmark
#
Types

7. #Benchmark
#
Types

8. #Monitoring
Tools
#
Types
Features
of
a
Monitoring
Tool
• Monitoring:
Online
&
Social
Media
• AnalyJcs
&
ReporJng
• Dashboard
• CollaboraJon
• Publishing
&
Scheduling
• Management
of
your
profiles
• Key
Influencer
Mapping
Monitor
your
brand
Online
&
Social
Engage
with
your
audience
Insights
&
AnalyJcs
Online
&
Social

9. #Social
Media
Management
Tool
#
Types

10. #Social
Media
Management
Tool
#
Types
Features
of
a
Social
Media
Management
Tool
• Monitoring:
Social
Media
• Management
of
your
profiles
• Publishing
&
Scheduling
• AnalyJcs
&
ReporJng
• CollaboraJve
Monitor
your
brand
on
Social
Engage
with
your
audience
Insights
&
AnalyJcs
on
Social

11.
#Social
Media
Management
Tool
#
Types

12. #SocialCRM
#
Types
Features
of
a
Social
CRM
tool
• Monitoring:
Social
(some
tools
offer
online
too)
• Management
of
your
profiles
• Link
to
exisJng
CRM
• AnalyJcs
&
ReporJng
• CollaboraJve
Monitor
your
keywords
on
Social
(&online)
Customer
Service
&
Engagement
Insights
&
AnalyJcs
on
Customer
Service

13. #SocialCRM
#
Types

14. #PickYourTool
#
Types
I
want
to
monitor
my
brand
Online
+
Social
Social
only
I
want
to
engage
with
my
customers
I
need
a
lot
of
channels
Facebook
&
TwiXer
will
do

15. 07/03/14
See you next Friday Session
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Drop us a message @cleverwood or via
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§ FAS #64: Key recipes for killer infographics (March,
7th)
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