This case study describes how split testing helped task rabbit improve home page conversions. Moreover, how split testing fits into the

1. startups
+
ux
4evr
FUZZY BUNNIES

2. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

3. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

4. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

5. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

6. 5%
(not the real number)
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

7. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

8. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

9. (Proportions are accurate, but metrics on this page are not real values.)
5% 4% 9.75%
30 days * 10,000 views/day * 4.75% increased conversion = 13,500 conversions
Say each conversion is worth $2
That works out to $26,000 revenue by not waiting.
That’s more than most startups pay for design services, total, prior to launch.
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

10. Less risk (and more)
The old
way
)
The new
way
)
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

11. The LEAN principle:
reduce INVENTORY, RISK, and WASTE
Nobody
Like this... clicked.
)
)
Make a design Discover that it
decision 3 MONTHS wasn’t right
3 HOURS
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

12. Thank You!
Janice Fraser
www.luxr.co
@clevergirl
@luxrco
#LeanUX
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO