22. UX Cycles
THINK
Generative Research
Ideation
Mental models Reduce
Behavior Models time, n cycle
ot build
Test Results time
Competitive Analysis
MAKE
Prototypes
Wireframes
Value Prop
Landing Page
Hypotheses
Comps
Deployed Code
CHECK
A/B Testing
Site Analytics
Usability Testing
Funnel
Sign-ups
LUXR.CO NOVEMBER 2011
23. Why Does User Experience
Matter to Lean Startups?
LUXR.CO NOVEMBER 2011
24. People, their
goals & needs
Sketches and
prototypes
“New user”
experiences
CUSTOMER DEVELOPMENT = UX!!?
LUXR.CO NOVEMBER 2011
25. Design > UI
Users
1. BLAH
why Needs 2. BLAH
3. BLAH
what
how
(INSERT BUSINESS THINKING HERE)
Bob can...
Uses
Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week
User Stories
Themed Releases
LUXR.CO NOVEMBER 2011
26. UX People Are Experts at...
• “getting out of the building”
• figuring out problem/solution fit
• identifying high-value problems
• optimizing activation and retention
LUXR.CO NOVEMBER 2011
27. 10
9 Principles of Lean UX
1. Design + Prod. Mg. + development = 1 product team
2. Externalize!
3. FLOW: think/make/check
4. Repeatable and routinized
5. Solve the right problem
6. Goal-driven and outcome-focused
7. Generate many options
8. Decide quickly and hold decisions lightly
9. Recognize hypotheses & validate them
10. Research with users is the best source of information (&
inspiration)
LUXR.CO OCTOBER 2011
