Presentation made at the 2011 Warm Gun Conference

1. Does this UX
make me look FAT?

3. TWEET!
Janice Fraser
www.luxr.co
@clevergirl
LUXR.CO DECEMBER 2011

4. SELF-DESIGN
ACCIDENTAL DESIGN
ACTIVITY-FOCUSED DESIGN
EXPERIENCE-FOCUSED DESIGN
GENIUS DESIGN
LUXR.CO DECEMBER 2011

5. What makes
designers feel
successful?
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7. Product
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8. Product
Customers
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9. Product
Customers
Mfg & COGS
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10. Product Competitors
Customers
Mfg & COGS
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11. Product Competitors
Past Wins
Customers
Mfg & COGS
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12. Product Competitors
Past Wins
and Failures Customers
Mfg & COGS
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13. Product Competitors
Past Wins
and Failures Customers
Mfg & COGS
Brand Guidelines
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15. You’ll launch one crappy
product after another.
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18. Users will hate
your product over
and over.
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19. Victory is
measured in
learning.
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22. MAKE THE RIGHT PRODUCT
Users
1. BLAH
Needs 2. BLAH
3. BLAH
why
what
how
Bob can...
(INSERT BUSINESS THINKING HERE)
Uses
Features
(CREATE SKETCHES,
WIREFRAMES & PIXELS)
This Week
User Stories
Themed Releases
LUXR.CO DECEMBER 2011

23. THINK THINK THINK THINK THINK THINK THINK
MAKE MAKE MAKE MAKE MAKE MAKE MAKE
CHECK CHECK CHECK CHECK CHECK CHECK CHECK
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24. THINK THINK THINK THINK THINK THINK THINK
MAKE MAKE MAKE MAKE MAKE MAKE MAKE
CHECK CHECK CHECK CHECK CHECK CHECK CHECK
LUXR.CO DECEMBER 2011

25. THINK THINK THINK THINK THINK THINK THINK
MAKE MAKE MAKE MAKE MAKE MAKE MAKE
CHECK CHECK CHECK CHECK CHECK CHECK CHECK
LUXR.CO DECEMBER 2011

26. THINK THINK THINK THINK THINK THINK THINK
MAKE MAKE MAKE MAKE MAKE MAKE MAKE
CHECK CHECK CHECK CHECK CHECK CHECK CHECK
LUXR.CO DECEMBER 2011

27. THINK THINK THINK THINK THINK THINK THINK
MAKE MAKE MAKE MAKE MAKE MAKE MAKE
CHECK CHECK CHECK CHECK CHECK CHECK CHECK
LUXR.CO DECEMBER 2011

28. THINK THINK THINK THINK THINK THINK THINK
MAKE MAKE MAKE MAKE MAKE MAKE MAKE
CHECK CHECK CHECK CHECK CHECK CHECK CHECK
LUXR.CO DECEMBER 2011

29. THINK THINK THINK THINK THINK THINK THINK
MAKE MAKE MAKE MAKE MAKE MAKE MAKE
CHECK CHECK CHECK CHECK CHECK CHECK CHECK
LUXR.CO DECEMBER 2011

30. THINK THINK THINK THINK THINK THINK THINK
MAKE MAKE MAKE MAKE MAKE MAKE MAKE
CHECK CHECK CHECK CHECK CHECK CHECK CHECK
LUXR.CO DECEMBER 2011

31. PROJECT SCHEDULE 2007
Research & Detailed Design
Framework Development -->
Modeling & Specification
1 2 3 4 5 6 7 8
MONTHS
R1 ALPHA R1 BETA R1 RELEASE R2 ALPHA etc...
9 10 11 12 13 14 15 16
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32. PROJECT SCHEDULE 2010
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33. PROJECT SCHEDULE 2010
“Provide documented mobile
site requirements to date”
“Approve final page designs”
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34. unvalidated effort
Plot the difference
MAKE
release
MAKE
release
MAKE release
THINK
time
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35. unvalidated effort
Lots of little wiggles
time
LUXR.CO DECEMBER 2011

36. unvalidated effort
Lots of little wiggles
time
LUXR.CO DECEMBER 2011

37. Each wiggle is a learning cycle.
unvalidated effort
MAKE
MAKE MAKE
release
THINK THINK
time
CHECK
LUXR.CO DECEMBER 2011

38. What is Lean UX?
It’s UX for Lean Startups.
• Get happy about launching crap
• Ugly is just fine a lot of the time
• Your opinion is a hypothesis
• Make it perfect when you have
evidence
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