This is a thought piece and call to action for product managers in the software industry. Leverages principles from Lean Startup, Agile, and other modern software methods.

1. The Future of
Product Management
Janice Fraser
July 2014

3. Keep in touch!
@clevergirl

4. Product
Management
Future
Lean
Startup
Gratuitous Venn Diagram
U R HERE

5. Lean
Startup
Empathize with customers
Understand product/market
risks
Decide which risks are
important
Devise experiments to validate
your risk-reducing solutions

6. Product
Management
Figure out how to keep things
moving
Plan the epics
Write the user stories
Accept/reject them
Data geekery
“The Glue”
“The Pace-Setter”
“The Pragmatist”
“The Decider”

7. Future
Wearables, fashion, devices
Mobile-first software
Multipart products and
services
Complex supply chains
New constraints

12. Agile is a
beautiful thing.
But organizing the backlog isn’t where
product management is going.

13. Leveling up
“The courage to speak truths, pleasant or
unpleasant, fosters communication and trust.
!
“The courage to discard failing solutions and
seek new ones encourages simplicity.
!
“The courage to seek real, concrete answers
creates feedback.”
KENT BECK
EXTREME PROGRAMMING EXPLAINED

14. Leadership
Not ownership

15. Differential diagnosis
Not process implementation

16. Group
facilitation
Not heroism

17. Experienced
makers
Not just MBAs

18. Pragmatic
Not Dogmatic

19. Whole Business
Not Point Solutions

20. Thank you!
@clevergirl